Boston, MA 02/21/2014 (wallstreetpr) – Amazon.com, Inc. (NASDAQ:AMZN) is reportedly in the fray for the living room entertainment TRP ratings now. In the latest of a series of reports and news bytes emerging from Amazonsphere the set-top box hardware is where the action will be.
Apple TV will have a rival
Amazon.com, Inc. (NASDAQ:AMZN) has changed tack on a model set-top box, tentatively named Cinnamon. From the earlier business model of a streaming product for Amazon’s now overladen cloud streaming services, senior management are believed to have found it wanting. This was quickly followed by a new-line of service proposition and the move forward to a TV streaming set-top box.
Earlier, Amazon.com, Inc. (NASDAQ:AMZN) was purportedly looking at a variety of applications including games and other content, much the same way as the Roku box.
TV channels over Amazon Cloud
Apple Inc. (NASDAQ:AAPL) which is expected to launch the much awaited Apple TV by March of this year. Amazon in turn is expected to bring its television before that. Apple TV has been for a long time on the technology innovation radar screen for several years now. At the time of the actual launch the product is expected to have a faster processor, and a user interface, besides content which could well define the future of Television and content consumption.
Amazon hunts for TV streaming partners
Amazon.com, Inc. (NASDAQ:AMZN) has since touched base with several content producers, alike Apple Inc. (NASDAQ:AAPL), who have been close talks with Time Warner for on-demand programming for the Apple set-top box. However, the recent technology coup that happened with Comcast acquiring Time Warner, it needs to be seen how the Television segment is going to pan out by the end of the year.
Interesting poised, because Comcast itself has a much hyped set-top box service it wants to launch.
Is the home television and living-room entertainment sector game for some Amazonian changes? The next few months will let us know.
