Boston, MA 09/29/2014 (wallstreetpr) – Amazon.com, Inc. (NASDAQ:AMZN) credentials in the TV content production have been put to task especially on the fact that the space remains one of the most competitive. Former NBC Universal Chairman and CEO, Bob Wright, during an interview on Bloomberg, argued that it might be high time for networks to pay greater emphasis on Live shows, which guarantee better ratings.
Wright questioned Amazon.com, Inc.(NASDAQ:AMZN) credentials in pursuing new television content considering it has not received one of the best receptions in the space as competition continues to bite on from Netflix, Inc. (NASDAQ:NFLX).
“[..] They are putting new shows on, they are spending a lot of money on marketing. The reality of it is that the shows that are live which is like the NFL are the ones that are really getting huge ratings, “said Mr. Wright.
Amazon is kicking up the run in for the holiday season by a debuting a new show called Transparent, which it hopes will attract more people to its network.
Past failures might be haunting Amazon.com, Inc. (NASDAQ:AMZN) as it is reportedly planning to invest up to $100 million in the third quarter for new shows that it hopes will attract mass-audience to its network. The biggest concern according to Wright is whether Amazon will get the return it desires with such a huge undertaking.
“The question is, is it really going to have a big return? That’s really what the question is. […] I think they want to be everything that Netflix is, but everybody wants to be everything that Netflix is, “said Mr. Wright.
Wright also argued that Amazon.com, Inc. (NASDAQ:AMZN) might be trying to get itself way ahead of the TV content production business considering there are other players who have solidified their presence in the same space. Alibaba Group Holding Ltd (NYSE:BABA) being the biggest of the two in terms of a wide network of operation, according to Wright could perform better in the content space.
