The CEO of Amazon.com, Inc. (NASDAQ:AMZN) Jeff Bezos has played a charismatic role in taking the company to unwavering results and successes, that people from all fraternities have praised. However, in an unwelcome note, AMZN has organized itself and chosen to raise the bar for availing free delivery of commodities from Amazon across the UK.
The minimum rate for qualifying for free delivery shall be raised to twice the current rate shortly. The existing rate has been £10. However, today evening onward, the new rate for accessing free delivery shall be £20.
Amazon Subscribers Not Affected By Change
Shoppers who frequent to Amazon’s portal and uses the online purchase from e-commerce portal or avail the Prime streaming services must have been subscribed. The subscribers pay £80 on yearly basis. Once registered, users have ready access to free delivery. On an intricate parlance, users who are not subscribed shall have to bear the onus of paying more for availing free delivery solutions.
It looks as though the recent hike in minimum sales for availing free dole out is one of an incentive for users to upgrade themselves from mere users to subscribers. However, from a different perspective, the news doesn’t look impressive and might just affect customer base of non-subscribers, with other competitors putting in their best in luring customers to their portals.
Focus On Prime Services?
Amazon looks forward to popularize Prime. It may be augmenting its next day delivery that includes video streaming and such other media-based services. Amazon.com, Inc. (NASDAQ:AMZN) may be covering up for the costs rendered for wide ranges of quickened delivery solutions, which include better same-day delivery and easy shipment to post offices.
Nearly a couple of years later, the company has chosen to double its minimal rate for free delivery. It is a calculated risk taken by Amazon think tank. How the move materializes, shall be interesting! However, people have already begun sharing concerns and grudges.
