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Advanced Micro Devices (NASDAQ:AMD) Continues To Grow Its Market Share As Gaming Industry Thrives

Despite the ravages of the COVID-19 pandemic, the gaming industry has managed to hold on well and for gaming chip makers such as Advanced Micro Devices (NASDAQ:AMD) and Nvidia Corp (NASDAQ:NVDA).

AMD and Nvidia benefiting ahead of the launch of new gaming consoles

According to BofA Securities analyst Vivek Arya, the chip makers’ stocks have seen a positive movement over the pandemic period. The analyst maintains Buy ratings for the AMD and Nvidia stocks with a price target of $65 and $460 per share. The upbeat sentiment was motivated by a solid outlook in the gaming industry ahead of the launch of new generation gaming consoles. Sony Corp (NYSE:SNE) and Microsoft Corp (NASDAQ:MSFT) are expected to launch new gaming consoles before the end of the year.

According to Vivek, AMD has made significant headway in the markets despite around 76.8% of games using Intel Corp (NASDAQ:INTC) CPUs. The chipmaker made progress by increasing its market share by 170 basis points from the previous month to 23.2%. Since 2018 the company has improved its market share by 600-basis point with much of the growth coming from the Ryzen CPUs’ enhanced attractiveness.

Next-generation consoles to boost Navi GPU adoption

Vivek says that the recent Navi GPU family of AMD accounts for around 6% of its installed base, although it has seen faster adoption than the previous generation, Vega family. Around 52% of AMD gamers use the legacy GPUs, but that is expected to change once the company unveils “Big Navi” targeting high-end games in the second half of 2020. According to recent media reports, there will be a favorable entry-level price for the next generation consoles Xbox X and PS5. This is promising for AMD, considering its 100% share in-game console processors.

On the other hand, Nvidia only accounts for 9% of gamers owning GPUs that match the performance of Xbox X and PS5. Interestingly the next generation consoles are likely to trigger an upgrade cycle to the next generation 7nm ampere expected in mid-summer.

Published by Benjamin Roussey

Benjamin Roussey is from Sacramento, California. He has two master’s degrees and served four years in the U.S. Navy. His bachelor’s degree is from CSUS (1999) where he was on a baseball pitching scholarship. His second master’s degree is an MBA in Global Management from the University of Phoenix (2006). He has worked for small businesses, public agencies, and large corporations. He has lived in Korea and Saudi Arabia where he was an ESL instructor. Benjamin spends his time in between Northern California and Cabo San Lucas, Mexico, committing himself to his craft of freelance and website writing. http://www.facebook.com/ben.rouss