Boston, MA 10/21/2013 (wallstreetpr) – DoubleClick owned by Google Inc (NASDAQ:GOOG) has finally got its space at Facebook Inc (NASDAQ:FB). It is important to mention that DoubleClick, an initiative of Google was previously denied entry into social networking sites and no reason was mentioned for the same.
Google has been a giant in the field of internet and the reach of its advertising platform will get a subsequent boost. For the first time ever, the shares of Google breached $1,000. On the close of Nasdaq on October 17, 2013, the stock for Google closed at whopping $1011.41 and even after the market trades, the stocks continues to climb up.
It is also worth adding that the shares of Facebook has also reached an all time high and the shares closed on October 18 at a price of $54.22 per share. The senior product manager of doubleClick stated that it is this partnership between Google and Facebook that will play a key role in pushing the success story of both these big companies even further.
Google is extremely optimistic of the new partnership as they are willing to help their clients by participating in real time bidding exchange. It will offer one of the best ways for marketers to buy advertisement space in the online market. With the right advertising ideas and campaigns, people can climb to greater heights and improve their business output significantly. Previously, Facebook didn’t allow services owned by Google to sell any kind of advertisement space on its social networking site. Clients will now have the option of buying inventory on FBX with the help of double click bid manager.
The shares of Google have been soaring hugely and it has moved past the $1000 mark. Google has been soaring even in the mobile area and it is the advertising revenues that have skyrocketed immensely. Both Facebook and Google will benefit from the deal.
