Boston, MA 06/19/2014 (wallstreetpr) – Activision Blizzard, Inc. (NASDAQ:ATVI) through its subsidiary Activision Publishing, Inc. is making a mark in the entertainment and gaming industry. It has recently announced an expansion spree in the coming times to amass more market share. In a recently organized Electronic Entertainment Expo 2014, it has also launched a series of electronic items that are scheduled to be released soon in the market. ATVI is moving towards innovational technology in order to produce next generation tools and technology. The company has showcased a glimpse of its strategies in coming quarters.
Gen-Next Technology Line-Up
Activision Blizzard, Inc. (NASDAQ:ATVI) is investing hugely on its research and development segment for producing the best technology for its consumers. A live example of the same was set up by the company in the Licensing Expo 2014. ATVI’s subsidiary Activision Publishing Inc., has recently made an announcement of expanding its footprint. The announcement pertains to expansion of its top-notch video game franchise of Toys-to-Life™, Skylanders®.
The company has strategized to expand its footprint via its snacks and cereals with General Mills; its Skylanders Magazine; its official comic-book series and innovative Skylanders coloring books. The collaborations are seen from leading brands like Crayola, Immediate Media, and IDW etc. The latest announced collaborations highlight the momentum of the company towards its general licensing program. Activision Blizzard, Inc. (NASDAQ:ATVI) spans approximately more than 175 countries and has been conferred with International Licensing Industry Merchandisers Association Award too.
General Mills is scheduled to launch its cereal program in North America and has announced its plan of attaching Skystones game along with the packages. VP of global Licensing and partnership of ATVI, Ashley Maidy, has remarked that it has been a splendid year for the business of Activision Blizzard, Inc. (NASDAQ:ATVI) and Skylanders. The company has also revealed that it has announced an expansion of its portfolio too. Thus, ATVI is on a roll towards making a benchmark in the year 2014.
