Boston, MA 06/18/2014 (wallstreetpr) – The leading video game publisher, Activision Blizzard, Inc. (NASDAQ:ATVI) is looking to expand its reach by associating with General Mills, Crayola and Penguin. It will use the licensing program to strengthen the presence of Skylanders® Franchise throughout the world. The subsidiary Activision Publishing Inc. made the announcements at Licensing Expo 2014. The company main aim is to provide the strong life and presence to the Toys-to-Life™ Genre by using the licensed Publishing Initiatives and opting for brand extensions. The new associations will help the company in fulfilling its objectives.
The new collaborations
Activision is back with its initiatives to make a mark in the world of video game franchise. It will extend its video game franchise, Skylanders®, in association with the General mills in the segment of branded fruit snacks and cereals. The next association is with the Immediate Media that will bring in the first Skylanders Magazine to the people. The other products are a comic book series that will act as an official Skylanders series. It is allotted to IDW, and the last is the themed coloring books featuring the Skylanders theme to be designed by Crayola.
Extending the footprint
Activision Blizzard, Inc. (NASDAQ:ATVI) has associated with Crayola, General Mills and Penguin smartly. It will present the company with immense growth opportunities for the global licensing program. It is already known and loved by the users, but the new collaborations will provide it with strength. The program is having its reach in more than 175 countries.
The previous recognitions
Activision Blizzard, Inc. (NASDAQ:ATVI) has received the recognitions for its programs. It won the International Licensing Industry Merchandisers’ Association Awards last year. The award was presented in the category of Best Toy Brand. It also received the recognition for its licensed program. It was called as the best program of the year. The new association will allow the Skylanders products to connect with more users conveniently.
