Boston, MA 01/21/2014 (wallstreetpr) – Twitter Inc (NYSE:TWTR), one of the leading micro-blogging site is remarkably good in advertising itself, as it continues to take the center stage of the limelight irrespective of the contradictory reviews it gets for its own advertising strategies.
Michael Sippey ‘Moving On’
The latest news in is that the company’s Vice President, Michael Sippey, from product development team has announced his plans to move on. Till the time, his position fills in,Sippey will continue to remain with Twitter in an advisory role and would help the company in deciding overall product policy and its roadmap for the year. Sippey has expressed his interest to work for a start-up again , hinting at a role empowering him with greater control. At the same time, his exit speculates the Facebookreplication, which also saw some senior executives departing and who later started their own start-ups.
Stifel Coverage And Stripe Deal
In the meanwhile, the company has got coverage initiated by Stifel Nicolaus equity research firm, which puts a ‘Buy’ tag on it. The research firm has also issued a $75 price target for it, which is 21% higher than its current level of $62.20. Stifel has based its claims on the enormous potential and an appealing metric, which overweighs the valuation concerns placed on the company.
Friday’s gains recorded by Twitter are mainly the result of speculations that the social giant is all up to shake hands with Stripe, a PayPal rival, which will allow Twitter to bring its users in direct contact to the manufacturers, who will sell their products. The move can open an altogether different revenue source for the social media giant, which is primarily dependent on ad revenues right now. Although, there has been no official statement from the two companies, but if this turns out to be true, then it will a big leap for Twitter into the e-commerce market.
