Boston, MA 04/09/2014 (wallstreetpr) – If The Walt Disney Company (NYSE:DIS) ever shared some similarities with the giant search engine provider Google Inc (NASDAQ:GOOG), then there is something more and new which the companies have in common. According to the latest study of top 100 most visible companies, DIS and Google scored the top marks and emerged as the most reputable companies in the world.
The study conducted by Reputation Institute revealed that Walt Disney scored 77.3 out of the possible 100. The same score went to Google Inc. The study sought to understand from consumers what they think about some of the leading companies in the world. According to Reputation Institute, the latest study collected views from more than 55,000 consumers around the world.
As Walt Disney Company (NYSE:DIS) and Google tied in the first position, Rolex and BMW also tied in the third position, with each scoring 77.2.
Other companies featured
Behind Rolex and BMW in third position, came Sony and Canon in that order. Rolls Royce Aerospace of Britain achieved position 19, being the only British company with the highest ranking in this year’s list. The company scored 73.2.
For the first time, the Korean electronics giant Samsung featured in the top-ten position among the reputable companies by Reputation Institute. Samsun scored 79.7.
Few consumers trust ad messages
According to Reputation Institute, just about 25 percent of global consumers believe that companies mean what they say in ad messages. Only about 15 percent of consumers in France, Japan, Germany and U.K., for instance, very trust what companies say in ads.
Consumer trust seems to a global issue, especially when talking about the 100 most visible companies on the planet. The Reputation Institute study observed that about 60 percent of global consumers are not sure if the big companies are trustable on the basis of credible leadership and honest practices.
Can Disney build no new status?
The Walt Disney Company (NYSE:DIS) now boasts top ranking in the global reputation scale. It remains to be seen if the company can turn its good reputation into business benefit.
