{"id":79867,"date":"2023-09-20T11:41:18","date_gmt":"2023-09-20T15:41:18","guid":{"rendered":"https:\/\/cablemanpro.com\/wallstreetpr\/ex-anheuser-busch-employees-accuse-company-of-cowardice-over-dylan-mulvaney-backlash-79867"},"modified":"2023-09-20T11:41:18","modified_gmt":"2023-09-20T15:41:18","slug":"ex-anheuser-busch-employees-accuse-company-of-cowardice-over-dylan-mulvaney-backlash","status":"publish","type":"post","link":"https:\/\/cablemanpro.com\/wallstreetpr\/ex-anheuser-busch-employees-accuse-company-of-cowardice-over-dylan-mulvaney-backlash-79867","title":{"rendered":"Ex-Anheuser-Busch employees accuse company of cowardice over Dylan Mulvaney backlash"},"content":{"rendered":"
\n

Frustrated former employees of Anheuser-Busch complained that “incompetent” leadership at the beer company had cowered in fear to the criticism it faced for partnering with<\/a> Dylan Mulvaney last April, and should’ve doubled down in supporting the transgender influencer.<\/p>\n

“I really wish that we had stuck to our guns and said: \u2018We did this; beer is for everyone; get over it,'” one ex-employee told The Guardian.<\/p>\n

The media outlet spoke to several former employees on the condition of anonymity about their experience working for the beer giant while they dealt with “one of the biggest boycotts<\/a> in US history.” Bud Light sales have dropped nearly 30% since last May, after backlash ensued when they sent customized beer cans to Mulvaney to celebrate the transgender woman’s “365 days of girlhood.”<\/p>\n

Another ex-employee said leadership responded with “panic and rash decisions” to the chaos in the immediate aftermath.<\/p>\n

BUD LIGHT LAYOFFS ARE A PUSH TO \u2018CLEAN UP CORPORATE MESS\u2019 AND MOVE AWAY FROM PROGRESSIVE POLITICS, EXPERTS SAY<\/strong><\/a><\/p>\n

“There was a lot of panic and a lot of rash decision-making,” the person said. “We didn\u2019t hear anything from leadership for over a month, and then after a few weeks, someone high up at Anheuser-Busch released a statement that pretty much said nothing.”\u00a0<\/p>\n

Anheuser-Busch initially defended <\/a>their campaign, saying their partnership with the transgender activist helped “authentically connect with audiences.”<\/p>\n

As backlash mounted to Mulvaney\u2019s post, Anheuser-Busch CEO Brendan Whitworth remarked<\/a> two weeks later, “We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer.”<\/p>\n

Former staff described how the company’s response left them worried for months about Mulvaney’s welfare and their own job security.<\/p>\n

“Are we doing everything we can as a company to support this person?” one former employee remembered asking. Their boss reportedly told them they were “constantly talking<\/a>” to Mulvaney.<\/p>\n

The same person revealed there wasn’t “much assurance” from top leaders at the company in addressing staff concerns about the backlash. Looking back, they said there was a pattern of “a lot of trickled-down lies from leadership.”<\/p>\n

FORMER ANHEUSER-BUSCH EXECUTIVE WARNS \u2018THOUSANDS OF MORE\u2019 EMPLOYEES WILL BE LAID OFF AMID SALES SLUMP<\/strong><\/a><\/p>\n

After the initial statements to the media, the company told its publicity department to “stop communicating” with the press while “everyone regrouped,” the first anonymous employee claimed. Anheuser-Busch also temporarily turned off comments on its social media pages.<\/p>\n

Some employees pointed to the company’s lack of diversity and “incompetence’ at the top level as responsible for what they perceived as a botched response to the backlash.<\/p>\n

“It\u2019s just old White men,” the employee said. That’s why they said staff was “excited” to see former top executive Alissa Heinerscheid promoted as the first female vice-president of marketing for Bud Light last year.<\/p>\n

“Representation in the C-suite doesn\u2019t solve everything \u2013 and Anheuser-Busch is far from the only company without it \u2013 but former employees say that a more diverse boardroom might have led to a more empathetic handling of the controversy,” the Guardian said, summarizing employee sentiment.<\/p>\n

Anheuser-Busch also didn’t understand how to handle the controversy because they had previously played it safe in their marketing campaigns, another employee argued.<\/p>\n

“Anheuser-Busch was operating always from a position of fear,” they said.<\/p>\n

CLICK HERE TO GET THE FOX NEWS APP<\/u><\/strong><\/a><\/p>\n

One ex-employee said while Heinerscheid was blamed <\/a>for the marketing campaign with Mulvaney, she inherited a strategy that was already established “by men that were previously working in these positions.” The former staffer told the Guardian there was an “incompetence in the leadership on a national level” at Anheuser-Busch, describing its chief marketing officer as someone who “doesn\u2019t really understand a lot of the political battles” at the national level.<\/p>\n

Anheuser-Busch did not immediately respond to a request for comment.<\/p>\n

Six months after the controversy began, one beer industry expert believes the damage to the company might be “quasi-permanent” and longtime consumers could be “lost forever.”\u00a0<\/p>\n

“The Bud Light situation has actually gotten worse,” Beer Business Daily<\/u><\/a> publisher Harry Schuhmacher told Fox News Digital.\u00a0<\/p>\n

In July, the company announced it would be laying off hundreds of employees across its U.S. corporate staff. Bud Light’s sale volume has been down 30% since last year.<\/p>\n

Schuhmacher said Bud Light is likely to see similar year-over-year declines for the “foreseeable future,” or “at least until April and May of 2024 when they lap the controversy” and the new normal will be baked into the numbers.\u00a0<\/p>\n

For more Culture, Media, Education, Opinion and channel coverage, visit\u00a0<\/strong><\/i>foxnews.com\/media<\/u><\/strong><\/i><\/a><\/p>\n

Fox News’ Brian Flood contributed to this report.<\/i><\/p>\n<\/div>\n

Source – https:\/\/www.foxnews.com\/media\/ex-anheuser-busch-employees-accuse-company-cowardice-over-dylan-mulvaney-backlash <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Frustrated former employees of Anheuser-Busch complained that “incompetent” leadership at the beer company had cowered in fear to the criticism it faced for partnering with […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_2902945987_2902945987":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[16563],"tags":[],"stock_ticker":[],"class_list":["post-79867","post","type-post","status-publish","format-standard","hentry","category-market-news","entry"],"acf":[],"yoast_head":"\nEx-Anheuser-Busch employees accuse company of cowardice over Dylan Mulvaney backlash - Wall Street PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cablemanpro.com\/wallstreetpr\/ex-anheuser-busch-employees-accuse-company-of-cowardice-over-dylan-mulvaney-backlash-79867\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ex-Anheuser-Busch employees accuse company of cowardice over Dylan Mulvaney backlash - 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