{"id":73487,"date":"2023-07-14T15:34:27","date_gmt":"2023-07-14T19:34:27","guid":{"rendered":"https:\/\/cablemanpro.com\/wallstreetpr\/maybellines-partnership-with-bearded-influencer-draws-mockery-outrage-maybe-hes-born-with-it-73487"},"modified":"2023-07-14T15:34:27","modified_gmt":"2023-07-14T19:34:27","slug":"maybellines-partnership-with-bearded-influencer-draws-mockery-outrage-maybe-hes-born-with-it","status":"publish","type":"post","link":"https:\/\/cablemanpro.com\/wallstreetpr\/maybellines-partnership-with-bearded-influencer-draws-mockery-outrage-maybe-hes-born-with-it-73487","title":{"rendered":"Maybelline’s partnership with bearded influencer draws mockery, outrage: ‘Maybe he’s born with it?’"},"content":{"rendered":"
\n

Makeup brand Maybelline is under fire from critics accusing them of insulting women, after it featured a bearded social media influencer in a lipstick ad.<\/p>\n

Maybelline shared a video from TikTok content creator Ryan Vita applying the company’s new range of lipsticks <\/a>on sale for Amazon Prime Day. These were on the company’s <\/a>Instagram <\/a>and TikTok accounts. Vita, who uses “she\/he\/they” pronouns and has over one million followers on TikTok, is described as a paid “Maybelline Partner” in the post.<\/p>\n

The instagram post received nearly 5,000 comments a day later, with many of them accusing the company of insulting its customer base.\u00a0<\/p>\n

“Why are you using MEN TO ADVERTISE THIS?” one woman wrote. “I can\u2019t picture myself wearing any of your lipsticks when all I can see is a whole a** beard and mustache!!! Enough already!” “[Peace]Out Maybelline!” the person added with a “peace” sign.<\/p>\n

BRIDAL MAGAZINE PUTS BEARDED \u2018TRANS-FEMININE’ ACTIVIST IN DRESS ON COVER, DRAWS BACKLASH<\/strong><\/a><\/p>\n

“STOP DISRESPECTING US!!! SIgned, A Biological Female who gave birth,” another user wrote with a facepalm emoji.<\/p>\n

lazeTV host Lauren Chen mocked the ad as “disturbing,” on Twitter, while another user wondered if the company was “trolling.”<\/p>\n

Other Twitter users mocked the company by modifying its famous slogan, “Maybe she’s born with it, maybe it’s Maybelline.”<\/p>\n

“Maybe he\u2019s born with it\u2026maybe it\u2019s Maybelline,” detransitioner and social media influencer Oli London<\/a> wrote.<\/p>\n

This isn’t the first time the makeup brand has received backlash for partnering with a biological male to hawk cosmetics to its primarily female consumers.<\/p>\n

In April, Maybelline experienced a wave of backlash after the company partnered <\/a>with Dylan Mulvaney to sell its products in social media ads. Mulvaney is the social media influencer whose partnership with Bud Light<\/p>\n

The makeup brand is owned by the world’s largest cosmetic company, L’Oreal.\u00a0<\/p>\n

CLICK HERE TO GET THE FOX NEWS APP<\/u><\/strong><\/a><\/p>\n

In April a bridal magazine angered social media users for featuring a bearded “transfeminine” activist in a wedding dress on its cover.\u00a0<\/p>\n

Ryan Vita and Maybelline did not immediately return a Fox News Digital request for comment.<\/p>\n<\/div>\n

Source – https:\/\/www.foxnews.com\/media\/maybellines-partnership-bearded-influencer-draws-mockery-outrage-maybe-hes-born-with-it <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Makeup brand Maybelline is under fire from critics accusing them of insulting women, after it featured a bearded social media influencer in a lipstick ad. 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