{"id":66123,"date":"2023-05-18T05:55:09","date_gmt":"2023-05-18T09:55:09","guid":{"rendered":"https:\/\/cablemanpro.com\/wallstreetpr\/heckler-and-koch-disavows-identity-politics-day-after-representative-defended-woke-miller-lite-ad-66123"},"modified":"2023-05-18T05:55:09","modified_gmt":"2023-05-18T09:55:09","slug":"heckler-and-koch-disavows-identity-politics-day-after-representative-defended-woke-miller-lite-ad","status":"publish","type":"post","link":"https:\/\/cablemanpro.com\/wallstreetpr\/heckler-and-koch-disavows-identity-politics-day-after-representative-defended-woke-miller-lite-ad-66123","title":{"rendered":"Heckler and Koch disavows \u2018identity politics\u2019 day after representative defended woke Miller Lite ad"},"content":{"rendered":"
\n

A woman managing German gun manufacturer Heckler & Koch\u2019s Twitter account defended Miller Lite\u2019s woke feminist ad<\/a>, the company appeared to disavow her statements the next day by writing, “A policy was violated. Changes were made.”<\/p>\n

Miller Lite was the second major American beer company to alienate its audience with far-left politics this year. In an ad celebrating Women\u2019s History Month in March, Miller Lite used comedian Ilana Glazer to condemn the bikini-wearing women in beer ads of the past, saying they are a disservice to the legacy of female brewers.<\/p>\n

As many across Twitter and media shredded the commercial for this PR blunder, a Twitter account manager for the German gun manufacturer<\/a> Hecker & Koch defended the ad online in a series of tweets that have since been deleted.<\/p>\n

“Wow- woke? Allow me to translate: objectifying women was never a good marketing strategy. In the firearms industry, that was a prominent strategy up until recently. Many industries have done that (including beer corps),” the manufacturer\u2019s verified Twitter wrote. “As an actual woman typing this, I\u2019ll use more words for you to comprehend: using bunnies to sell products is trash marketing. Supporting women by not doing that is good.”<\/p>\n

DYLAN MULVANEY ADMITS TO \u2018HAVING TROUBLE SLEEPING\u2019 SINCE BUD LIGHT BACKLASH ERUPTED<\/strong><\/a><\/p>\n

The Twitter account manager did criticize some aspects of the ad, however.<\/p>\n

“Now to address the rest, non-bikini parts, of the ad: seems like they should have given sources for the info they\u2019re throwing out. And, for them to isolate a huge part of their target consumer base makes no sense. Annnd, their virtue signaling ad doesn\u2019t even make me want to drink their beer,” she wrote. “But, at least they used actual women for it (presumably).”<\/p>\n

BUD LIGHT IN \u2018SERIOUS TROUBLE\u2019 OF LOSING STATUS AS TOP-SELLING BEER IN US, INDUSTRY EXPERT WARNS<\/u><\/strong><\/a><\/p>\n

In a following tweet, the Twitter account manager doubled-down on lamenting the “old marketing strategy of putting a gun in a \u2018bikini model\u2019s\u2019 hand for the sake of marketing and not even making sure she knows how to hold the gun properly.”<\/p>\n

Podcaster Graham Allen responded to a video of the Miller Lite commercial by asking, “Did NOBODY learn from Bud Light’s COSTLY mistake? Miller Lite just dropped this WOKE advertisement!!! When will these beer companies learn????”<\/p>\n

Heckler & Koch’s verified Twitter account, in yet another deleted tweet, slammed “Gun bunnies” and “Beer bunnies” and advocated “Supporting women” instead.<\/p>\n

The next day, Heckler & Koch distanced itself from the Twitter account manager’s statements on the previous day by tweeting a statement that said, “The Road Forward,” and featuring an image of a sign saying “[Heckler & Koch] does not engage in identity politics<\/a>. A policy was violated. Changes were made.”<\/p>\n

TurningPoint USA contributor Lauren Chen was one of many who praised the company for the statement, writing, “Next up is an official apology, but it’s a good start.”<\/p>\n<\/div>\n

Source – https:\/\/www.foxnews.com\/media\/heckler-koch-disavows-identity-politics-day-representative-defended-woke-miller-lite-ad <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A woman managing German gun manufacturer Heckler & Koch\u2019s Twitter account defended Miller Lite\u2019s woke feminist ad, the company appeared to disavow her statements the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_2902945987_2902945987":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[16563],"tags":[],"stock_ticker":[],"class_list":["post-66123","post","type-post","status-publish","format-standard","hentry","category-market-news","entry"],"acf":[],"yoast_head":"\nHeckler and Koch disavows \u2018identity politics\u2019 day after representative defended woke Miller Lite ad - Wall Street PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cablemanpro.com\/wallstreetpr\/heckler-and-koch-disavows-identity-politics-day-after-representative-defended-woke-miller-lite-ad-66123\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heckler and Koch disavows \u2018identity politics\u2019 day after representative defended woke Miller Lite ad - 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