{"id":64717,"date":"2023-05-04T05:00:55","date_gmt":"2023-05-04T09:00:55","guid":{"rendered":"https:\/\/cablemanpro.com\/wallstreetpr\/trans-actor-who-appeared-in-bud-light-commercial-doesnt-believe-in-the-allyship-of-anheuser-busch-64717"},"modified":"2023-05-04T05:00:55","modified_gmt":"2023-05-04T09:00:55","slug":"trans-actor-who-appeared-in-bud-light-commercial-doesnt-believe-in-the-allyship-of-anheuser-busch","status":"publish","type":"post","link":"https:\/\/cablemanpro.com\/wallstreetpr\/trans-actor-who-appeared-in-bud-light-commercial-doesnt-believe-in-the-allyship-of-anheuser-busch-64717","title":{"rendered":"Trans actor who appeared in Bud Light commercial doesn’t \u2018believe in the allyship of Anheuser-Busch\u2019"},"content":{"rendered":"
\n

Transgender actor and comedian, Ian Harvie, who appeared in a 2016 Bud Light commercial<\/u><\/a> that stated the company supported “people of all genders,” admitted in an interview with AdAge<\/a> that his partnership with Anheuser-Busch never seemed genuine and was instead about money.\u00a0<\/p>\n

“I don\u2019t believe in the allyship of Anheuser-Busch,” he said. “It\u2019s not about diversity, it\u2019s about dollars. They looked at her socials and just said, \u2018You know what? Here\u2019s a topic that\u2019s hot right now. Why don\u2019t we pay this person to do a promotion?\u2019”\u00a0<\/p>\n

Transgender influencer Dylan Mulvaney was announced as a Bud Light partner to promote the March Madness basketball tournament last month, which has prompted ridicule and backlash from the media and the public in recent weeks.\u00a0<\/p>\n

BUD LIGHT IS FACING AN \u2018UNMITIGATED DISASTER\u2019 THAT IS ONLY GETTING WORSE, SAYS CLAY TRAVIS<\/strong><\/a><\/p>\n

The trans activist showed off cans of Bud Light sent by Anheuser-Busch that featured Mulvaney’s face, celebrating a milestone in her viral “365 Days of Girlhood” series where the influencer detailed daily experiences in her first year identifying as a transgender woman on TikTok.<\/u><\/a> <\/p>\n

Harvie said he didn\u2019t believe the allyship was real at the time and admitted that even through he liked the message of the ad, it was mostly about the money for him, too.\u00a0<\/p>\n

“It was about the dollars for me too, honestly,” he said. “I\u2019m a working comic actor. I was thrilled to be in the presence of Amy Schumer and glad to get a nice paycheck from that. I\u2019m 30 years sober\u2014I don\u2019t even drink. I didn\u2019t believe in the allyship from the get-go.”<\/p>\n

The 2016 ad featured Harvie, along with Seth Rogen and Amy Schumer, who didn’t use the word “transgender,” but did say “Gender identity\u2014it\u2019s really a spectrum, and we don\u2019t need these labels” and “Beer should have labels, not people.”<\/p>\n

Harvie also echoed a sentiment expressed by many progressives and LGBTQ+ advocacy groups in recent weeks, who feel the company has not shown adequate support for Mulvaney and the transgender community amid the controversy.\u00a0<\/p>\n

“It is disturbing that there\u2019s no statement of support [for Mulvaney],” Harvie told Ad Age. “They should have doubled down. They should have said, \u2018You think it\u2019s offensive to have a trans person promoting Bud Light? Well, here\u2019s 10 more.\u2019”<\/p>\n

ANHEUSER-BUSCH GIVES AWAY FREE BUD LIGHT TO \u2018MAKE AMENDS\u2019 TO DISTRIBUTORS AFTER MULVANEY CONTROVERSY: REPORT<\/strong><\/a><\/p>\n

Harvie said Mulvaney’s campaign is different from the 2016 ad because trans women face more hate than trans men.\u00a0<\/p>\n

“As much as I do feel scared and in danger\u2014I just traveled to Florida, and my eyes were peeled for sure\u2014the truth is that transphobic responses are so much more visceral around trans women than trans men,” he said. “This is largely rooted in misogyny and transphobia combined.”<\/p>\n

Since Bud Light’s partnership with Mulvaney, in-store sales of the beer have dropped 26% during the week that ended April 22, the St. Louis Post-Dispatch<\/u><\/a> reported. Anheuser Busch also saw its market value decrease by $5 billion in recent weeks, but Harvie said he thinks those boycotting Bud Light will come back to the beer.\u00a0<\/p>\n

“The truth is that Kid Rock and his followers are still going to drink it,” he said. “They\u2019re going to scream about it, but they\u2019ll keep drinking it. It doesn\u2019t change the taste or the price point for them. They\u2019re not microbrew-heads.”<\/p>\n

CHRISTIAN EX-TEACHER SUES CALIFORNIA DISTRICT AFTER REFUSING TO HIDE KIDS’ GENDER TRANSITIONS FROM PARENTS<\/strong><\/a>\u00a0<\/p>\n

Two Anheuser-Busch marketing executives have taken a leave of absence<\/a> in the wake of the controversy surrounding its partnership with Mulvaney. One of those executives<\/a>, Bud Light\u2018s marketing VP, Alissa Heinerscheid, was caught on camera days before Mulvaney made her Bud Light debut, airing her thoughts on the beer brand and its drinkers.\u00a0<\/p>\n

“We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out of touch humor, and it was really important that we had another approach,” she said.<\/p>\n

Heinerscheid suggested that “representation is sort of at the heart of evolution, you have got to see people who reflect you in the work.”<\/p>\n

CLICK HERE TO GET THE FOX NEWS APP<\/u><\/strong><\/a><\/p>\n

She explained that what she “brought” to the brand was a “belief” that to evolve and elevate means to incorporate “inclusivity, it means shifting the tone, it means having a campaign that\u2019s truly inclusive, and feels lighter and brighter and different, and appeals to women and to men.”<\/p>\n

“I\u2019m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was \u2018This brand is in decline, it\u2019s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light,<\/u><\/a>‘” Heinerscheid said.\u00a0<\/p>\n<\/div>\n

Source – https:\/\/www.foxnews.com\/media\/trans-actor-appeared-bud-light-commercial-doesnt-believe-allyship-anheuser-busch <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Transgender actor and comedian, Ian Harvie, who appeared in a 2016 Bud Light commercial that stated the company supported “people of all genders,” admitted in […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_2902945987_2902945987":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[16563],"tags":[],"stock_ticker":[],"class_list":["post-64717","post","type-post","status-publish","format-standard","hentry","category-market-news","entry"],"acf":[],"yoast_head":"\nTrans actor who appeared in Bud Light commercial doesn't \u2018believe in the allyship of Anheuser-Busch\u2019 - Wall Street PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cablemanpro.com\/wallstreetpr\/trans-actor-who-appeared-in-bud-light-commercial-doesnt-believe-in-the-allyship-of-anheuser-busch-64717\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trans actor who appeared in Bud Light commercial doesn't \u2018believe in the allyship of Anheuser-Busch\u2019 - 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