{"id":50865,"date":"2022-12-22T02:00:03","date_gmt":"2022-12-22T07:00:03","guid":{"rendered":"https:\/\/cablemanpro.com\/wallstreetpr\/marketing-ceo-explains-how-some-news-tech-corporations-are-committing-business-suicide-50865"},"modified":"2022-12-22T02:00:03","modified_gmt":"2022-12-22T07:00:03","slug":"marketing-ceo-explains-how-some-news-tech-corporations-are-committing-business-suicide","status":"publish","type":"post","link":"https:\/\/cablemanpro.com\/wallstreetpr\/marketing-ceo-explains-how-some-news-tech-corporations-are-committing-business-suicide-50865","title":{"rendered":"Marketing CEO explains how some news, tech corporations are committing ‘business suicide’"},"content":{"rendered":"
\n

Win BIG Media CEO Phillip Stutts<\/a> predicted that the traditional news industry will face a “slow, then sudden” death if outlets continue to pump out content that breaks from the interests of their audience.<\/p>\n

“People want freedom of choice. And when you take away their freedom of choice by dictating what they have to hear, what they have to see. When you only serve one side\u2014there\u2019s a disruptive model coming,” he told Fox News Digital.\u00a0<\/p>\n

Stutts, who has contributed to over 1,545 election victories, including three presidential victories through political marketing, said the business of politics holds many parallels to the media industry. He compared several high-profile news organizations to political campaigns that fizzle out in general elections when they continue to only cater to their base\u2014serving only the most hardcore subscribers.\u00a0<\/p>\n

“They\u2019ve grossly underestimated what the market is. They think at a mass scale people want niche,” Stutts said.\u00a0<\/p>\n

MEDIA INDUSTRY BLOODBATH: INSIDERS, EXPERTS ON WHY WASHINGTON POST, CNN, NPR, OTHERS SLASHING JOBS<\/strong><\/a><\/p>\n

Warner Bros. Discovery\u2019s CNN laid off hundreds of employees earlier this month,<\/a> from high-profile talent to rank-and-file staffers. The Washington Post has announced it will cut jobs in the first quarter of 2023. Newspaper juggernaut Gannett recently cut roughly 6% of its news workforces, and NPR has enacted a near-total hiring freeze, ending its summer internship program in the process.<\/p>\n

Stutts specifically pointed to The Post ending production of its Sunday paper as an example of how people are picking and choosing the content, creators, editorial writers, and topics that they want\u2014rather than subjecting themselves to an inundation of content they do not find interesting.<\/p>\n

“People don\u2019t want mass news. They want to get the news from the people that they believe, and trust, and they don\u2019t want any more fluff. And that\u2019s the model,” he said.<\/p>\n

Through his experiencing founding corporate marketing agency Win BIG Media and political marketing firm Go BIG Media, Stutts asserted that waning media companies are suffering because they advocate for policies that half of their customers do not agree with, during an economic period when people need to make smart decisions with their money. Such a lack of alignment with customer needs is a common “fundamental flaw” among many ailing institutions, including higher education and the tech industry.\u00a0<\/p>\n

Both higher-education and the tech field are facing financial hardships like the media and entertainment industry.\u00a0<\/p>\n

CNN BEGINS LAYOFFS UNDER CHRIS LICHT: ‘DIFFICULT TIME FOR EVERYONE’<\/strong><\/a><\/p>\n

Compared to two years ago, the number of undergraduates enrolled in college nationwide is down 9.4%, according to CNBC. Numerous schools are in financial jeopardy, with some having to close entirely. The number of colleges forced to close in the past 10 years has quadrupled since the previous decade.\u00a0<\/p>\n

Meanwhile, the tech industry, which just a few years ago was rigorously pursued by college graduates for its vast array of available and well-paying jobs, has seen mass hiring freezes and layoffs in the past year. Nearly 1,000 tech companies have laid off more than 150,000 tech workers since the start of 2022.<\/p>\n

“They\u2019re just arrogantly running out there and letting their employees dictate what their customers want. That\u2019s a huge problem. That\u2019s why these companies are falling all over themselves,” Stutts said. “This is suicide. It\u2019s business suicide.”<\/p>\n

He predicted that startups like Bari Weiss’ The Free Press, and independent journalists like her and Matt Taibbi, will continue to see growth because they court readers on the left, right and center. But these smaller-scale operations could grow into emerging media empires, thus continuing the cycle of media mega-corporations. Stutts compared the shift to the fall of the cable package model and the rise of streaming subscriptions, which now are packaged together and cost just as much as previous television packages.\u00a0<\/p>\n

VIDEO EMERGES OF WASHINGTON POST STAFFERS ANGRY WITH PUBLISHER FOR REFUSING TO TAKE QUESTIONS ON LAYOFFS<\/strong><\/a><\/p>\n

“They\u2019re growing into a mass media over time. So, what you\u2019re seeing is the destruction of the old model, a rebirth in seeds, which is the individual, that will grow into bigger flowers or a bigger ecosystem and then that becomes mass media again. It\u2019s just a cycle,” he added.\u00a0<\/p>\n

“They\u2019re getting replaced by people who do not find them credible anymore.”<\/p>\n

Some networks, like CNN, have said they would reorient<\/a> and try and cater to more Americans. Stutt said it will be interesting to see what happens over the next year, and whether networks will shift their business models, or whether current PR speak is just a “stunt” to get people to keep their subscriptions.\u00a0<\/p>\n

“There\u2019s a massive realignment going on right now,” he added.\u00a0<\/p>\n

Stutts has written two books on business marketing and management, “The Undefeated Marketing System” and “Fire Them Now.”<\/p>\n<\/div>\n

Source – https:\/\/www.foxnews.com\/media\/marketing-ceo-explains-news-tech-corporations-committing-business-suicide <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Win BIG Media CEO Phillip Stutts predicted that the traditional news industry will face a “slow, then sudden” death if outlets continue to pump out […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_2902945987_2902945987":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[16563],"tags":[],"stock_ticker":[],"class_list":["post-50865","post","type-post","status-publish","format-standard","hentry","category-market-news","entry"],"acf":[],"yoast_head":"\nMarketing CEO explains how some news, tech corporations are committing 'business suicide' - Wall Street PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cablemanpro.com\/wallstreetpr\/marketing-ceo-explains-how-some-news-tech-corporations-are-committing-business-suicide-50865\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing CEO explains how some news, tech corporations are committing 'business suicide' - Wall Street PR\" \/>\n<meta property=\"og:description\" content=\"Win BIG Media CEO Phillip Stutts predicted that the traditional news industry will face a “slow, then sudden” death if outlets continue to pump out […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cablemanpro.com\/wallstreetpr\/marketing-ceo-explains-how-some-news-tech-corporations-are-committing-business-suicide-50865\" \/>\n<meta property=\"og:site_name\" content=\"Wall Street PR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WallStreetPR\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-22T07:00:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2021\/06\/businessman-showing-business-evolution1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"715\" \/>\n\t<meta property=\"og:image:height\" content=\"423\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/marketing-ceo-explains-how-some-news-tech-corporations-are-committing-business-suicide-50865#article\",\"isPartOf\":{\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/marketing-ceo-explains-how-some-news-tech-corporations-are-committing-business-suicide-50865\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/#\/schema\/person\/6e00efa2abc413bdc0bca51a90c54d36\"},\"headline\":\"Marketing CEO explains how some news, tech corporations are committing ‘business suicide’\",\"datePublished\":\"2022-12-22T07:00:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/marketing-ceo-explains-how-some-news-tech-corporations-are-committing-business-suicide-50865\"},\"wordCount\":814,\"publisher\":{\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/#organization\"},\"articleSection\":[\"Market News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/marketing-ceo-explains-how-some-news-tech-corporations-are-committing-business-suicide-50865\",\"url\":\"https:\/\/cablemanpro.com\/wallstreetpr\/marketing-ceo-explains-how-some-news-tech-corporations-are-committing-business-suicide-50865\",\"name\":\"Marketing CEO explains how some news, tech corporations are committing 'business suicide' - Wall Street PR\",\"isPartOf\":{\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/#website\"},\"datePublished\":\"2022-12-22T07:00:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/marketing-ceo-explains-how-some-news-tech-corporations-are-committing-business-suicide-50865#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cablemanpro.com\/wallstreetpr\/marketing-ceo-explains-how-some-news-tech-corporations-are-committing-business-suicide-50865\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/marketing-ceo-explains-how-some-news-tech-corporations-are-committing-business-suicide-50865#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cablemanpro.com\/wallstreetpr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing CEO explains how some news, tech corporations are committing ‘business suicide’\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/#website\",\"url\":\"https:\/\/cablemanpro.com\/wallstreetpr\/\",\"name\":\"Wall Street PR\",\"description\":\"Latest News From WallStreet\",\"publisher\":{\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cablemanpro.com\/wallstreetpr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/#organization\",\"name\":\"Wall Street PR\",\"url\":\"https:\/\/cablemanpro.com\/wallstreetpr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2019\/10\/brand-logo.png\",\"contentUrl\":\"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2019\/10\/brand-logo.png\",\"width\":537,\"height\":70,\"caption\":\"Wall Street PR\"},\"image\":{\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/WallStreetPR\/\",\"https:\/\/x.com\/WallstreetPRs\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/#\/schema\/person\/6e00efa2abc413bdc0bca51a90c54d36\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2022\/09\/360_F_336393115_5gCUfwn76x3MJaCJMYDKLoRebkC8QyrL-300x300.jpg\",\"contentUrl\":\"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2022\/09\/360_F_336393115_5gCUfwn76x3MJaCJMYDKLoRebkC8QyrL-300x300.jpg\",\"caption\":\"admin\"},\"url\":\"https:\/\/cablemanpro.com\/wallstreetpr\/author\/admin\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing CEO explains how some news, tech corporations are committing 'business suicide' - Wall Street PR","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cablemanpro.com\/wallstreetpr\/marketing-ceo-explains-how-some-news-tech-corporations-are-committing-business-suicide-50865","og_locale":"en_US","og_type":"article","og_title":"Marketing CEO explains how some news, tech corporations are committing 'business suicide' - Wall Street PR","og_description":"Win BIG Media CEO Phillip Stutts predicted that the traditional news industry will face a “slow, then sudden” death if outlets continue to pump out […]","og_url":"https:\/\/cablemanpro.com\/wallstreetpr\/marketing-ceo-explains-how-some-news-tech-corporations-are-committing-business-suicide-50865","og_site_name":"Wall Street PR","article_publisher":"https:\/\/www.facebook.com\/WallStreetPR\/","article_published_time":"2022-12-22T07:00:03+00:00","og_image":[{"width":715,"height":423,"url":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2021\/06\/businessman-showing-business-evolution1.jpg","type":"image\/jpeg"}],"author":"admin","twitter_misc":{"Written by":"admin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cablemanpro.com\/wallstreetpr\/marketing-ceo-explains-how-some-news-tech-corporations-are-committing-business-suicide-50865#article","isPartOf":{"@id":"https:\/\/cablemanpro.com\/wallstreetpr\/marketing-ceo-explains-how-some-news-tech-corporations-are-committing-business-suicide-50865"},"author":{"name":"admin","@id":"https:\/\/cablemanpro.com\/wallstreetpr\/#\/schema\/person\/6e00efa2abc413bdc0bca51a90c54d36"},"headline":"Marketing CEO explains how some news, tech corporations are committing ‘business suicide’","datePublished":"2022-12-22T07:00:03+00:00","mainEntityOfPage":{"@id":"https:\/\/cablemanpro.com\/wallstreetpr\/marketing-ceo-explains-how-some-news-tech-corporations-are-committing-business-suicide-50865"},"wordCount":814,"publisher":{"@id":"https:\/\/cablemanpro.com\/wallstreetpr\/#organization"},"articleSection":["Market News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/cablemanpro.com\/wallstreetpr\/marketing-ceo-explains-how-some-news-tech-corporations-are-committing-business-suicide-50865","url":"https:\/\/cablemanpro.com\/wallstreetpr\/marketing-ceo-explains-how-some-news-tech-corporations-are-committing-business-suicide-50865","name":"Marketing CEO explains how some news, tech corporations are committing 'business suicide' - Wall Street PR","isPartOf":{"@id":"https:\/\/cablemanpro.com\/wallstreetpr\/#website"},"datePublished":"2022-12-22T07:00:03+00:00","breadcrumb":{"@id":"https:\/\/cablemanpro.com\/wallstreetpr\/marketing-ceo-explains-how-some-news-tech-corporations-are-committing-business-suicide-50865#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cablemanpro.com\/wallstreetpr\/marketing-ceo-explains-how-some-news-tech-corporations-are-committing-business-suicide-50865"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/cablemanpro.com\/wallstreetpr\/marketing-ceo-explains-how-some-news-tech-corporations-are-committing-business-suicide-50865#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cablemanpro.com\/wallstreetpr\/"},{"@type":"ListItem","position":2,"name":"Marketing CEO explains how some news, tech corporations are committing ‘business suicide’"}]},{"@type":"WebSite","@id":"https:\/\/cablemanpro.com\/wallstreetpr\/#website","url":"https:\/\/cablemanpro.com\/wallstreetpr\/","name":"Wall Street PR","description":"Latest News From WallStreet","publisher":{"@id":"https:\/\/cablemanpro.com\/wallstreetpr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cablemanpro.com\/wallstreetpr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/cablemanpro.com\/wallstreetpr\/#organization","name":"Wall Street PR","url":"https:\/\/cablemanpro.com\/wallstreetpr\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cablemanpro.com\/wallstreetpr\/#\/schema\/logo\/image\/","url":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2019\/10\/brand-logo.png","contentUrl":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2019\/10\/brand-logo.png","width":537,"height":70,"caption":"Wall Street PR"},"image":{"@id":"https:\/\/cablemanpro.com\/wallstreetpr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WallStreetPR\/","https:\/\/x.com\/WallstreetPRs"]},{"@type":"Person","@id":"https:\/\/cablemanpro.com\/wallstreetpr\/#\/schema\/person\/6e00efa2abc413bdc0bca51a90c54d36","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cablemanpro.com\/wallstreetpr\/#\/schema\/person\/image\/","url":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2022\/09\/360_F_336393115_5gCUfwn76x3MJaCJMYDKLoRebkC8QyrL-300x300.jpg","contentUrl":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2022\/09\/360_F_336393115_5gCUfwn76x3MJaCJMYDKLoRebkC8QyrL-300x300.jpg","caption":"admin"},"url":"https:\/\/cablemanpro.com\/wallstreetpr\/author\/admin"}]}},"_links":{"self":[{"href":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-json\/wp\/v2\/posts\/50865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-json\/wp\/v2\/comments?post=50865"}],"version-history":[{"count":0,"href":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-json\/wp\/v2\/posts\/50865\/revisions"}],"wp:attachment":[{"href":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-json\/wp\/v2\/media?parent=50865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-json\/wp\/v2\/categories?post=50865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-json\/wp\/v2\/tags?post=50865"},{"taxonomy":"stock_ticker","embeddable":true,"href":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-json\/wp\/v2\/stock_ticker?post=50865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}