{"id":48680,"date":"2022-11-29T11:41:08","date_gmt":"2022-11-29T16:41:08","guid":{"rendered":"https:\/\/cablemanpro.com\/wallstreetpr\/canadian-companys-commercial-highlighting-euthanasia-panned-as-dystopian-48680"},"modified":"2022-11-29T11:41:08","modified_gmt":"2022-11-29T16:41:08","slug":"canadian-companys-commercial-highlighting-euthanasia-panned-as-dystopian","status":"publish","type":"post","link":"https:\/\/cablemanpro.com\/wallstreetpr\/canadian-companys-commercial-highlighting-euthanasia-panned-as-dystopian-48680","title":{"rendered":"Canadian company’s commercial highlighting euthanasia panned as ‘dystopian’"},"content":{"rendered":"
\n

Editor’s Note: Please dial 988 for the Suicide & Crisis Lifeline if you or someone you know may be in need.\u00a0<\/i><\/p>\n

La Maison Simons, a fashion retailer in Canada, has shocked social media users after airing a commercial that appeared to promote assisted suicide<\/a>\u2014using a now deceased woman as the subject of the advertisement.\u00a0<\/p>\n

The company, as part of its “All is Beauty” campaign, arranged multiple filmed travel excursions for a terminally ill young woman before the date of her scheduled physician-assisted suicide (PAS).<\/p>\n

“Last breaths are sacred,” the woman says as the advertisement begins. “When I imagine my final days, I see bubbles. I see the ocean. I see music.”<\/p>\n

CANADIAN SOLDIER SUFFERING WITH PTSD OFFERED EUTHANASIA BY VETERANS AFFAIRS<\/strong><\/a><\/p>\n

The advertisement shows the woman in a variety of exotic locations, sitting in a chair on the shoreline, looking up at neon sculptures of whales and jellyfish moving through a jungle, and eating a candlelit dinner among friends.\u00a0<\/p>\n

“Even now as I seek help to end my life\u2014there is still so much beauty. You just have to be brave enough to say it,” the woman continues.<\/p>\n

As the advertisement ends, the woman\u2019s name, known only as Jennyfer, as well the dates of her birth and death, fade into the screen as the camera hovers over a rocky beach. <\/p>\n

CANADIAN RELIGIOUS LEADERS SPEAK OUT AS COUNTRY SET TO ALLOW EUTHANASIA FOR MENTAL ILLNESS<\/strong><\/a><\/p>\n

Ahead of the commercial’s release, the fashion company released a five-minute interview with Peter Simons, the company\u2019s chief merchant, to outline their motivations and thinking behind the delicate subject.\u00a0<\/p>\n

Simons, during the interview, said that it was important to tell Jennyfer\u2019s story and to try and create a “ripple” in which people can find the strength and courage to see beauty, even amidst life\u2019s more difficult moments.\u00a0<\/p>\n

He admitted that he was scared for the world to see the campaign but hoped that viewers would look deeper and attempt to see the “hard beauty” that he saw in the way Jennyfer chose to live her life.\u00a0<\/p>\n

“At some point I think you have to decide in life what you want to do and is your heart in a generous place\u2014and then you have to create a new reality. And you can question yourself and never do anything. But if your heart is in our right place then I think you just have to forge forward,” he said.\u00a0<\/p>\n

However, some on social media appeared to reject the advertisement\u2019s intent, with several calling out the company for a commercial centered around suicide.<\/p>\n

One Twitter user, BowTiedRanger, called the commercial “dystopian” and “demonic.”<\/p>\n

BELGIAN WOMAN IN HER 20S ‘EUTHANIZED’ AFTER SUFFERING MENTAL TRAUMA IN BRUSSELS AIRPORT BOMBING<\/strong><\/a><\/p>\n

“A business model of \u2018you’re not worth saving, kill yourself\u2019 is pretty 2022,” RedState Deputy Managing Editor Brandon Morse tweeted.\u00a0<\/p>\n

The online backlash is likely to be unsurprising to Simons, which has been transparent about the campaign\u2019s controversial and delicate subject matter in press releases since the project was announced.\u00a0<\/p>\n

More than 30,000 Canadians have ended their lives through assisted since 2016, when the country\u2019s Medical Assistance in Dying (MAID)<\/a> law was first introduced.<\/p>\n

CLICK HERE TO GET THE FOX NEWS APP<\/u><\/strong><\/a><\/p>\n

In 2021, nearly one in 30 deaths<\/a> recorded in Canada were the result of assisted suicide death.\u00a0<\/p>\n<\/div>\n

Source – https:\/\/www.foxnews.com\/media\/canadian-companys-commercial-highlighting-euthanasia-panned-dystopian <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Editor’s Note: Please dial 988 for the Suicide & Crisis Lifeline if you or someone you know may be in need.\u00a0 La Maison Simons, a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_2902945987_2902945987":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[16563],"tags":[],"stock_ticker":[],"class_list":["post-48680","post","type-post","status-publish","format-standard","hentry","category-market-news","entry"],"acf":[],"yoast_head":"\nCanadian company's commercial highlighting euthanasia panned as 'dystopian' - Wall Street PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cablemanpro.com\/wallstreetpr\/canadian-companys-commercial-highlighting-euthanasia-panned-as-dystopian-48680\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Canadian company's commercial highlighting euthanasia panned as 'dystopian' - 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