{"id":47010,"date":"2022-09-02T06:33:16","date_gmt":"2022-09-02T10:33:16","guid":{"rendered":"https:\/\/cablemanpro.com\/wallstreetpr\/?p=47010"},"modified":"2022-09-02T01:35:02","modified_gmt":"2022-09-02T05:35:02","slug":"apple-inc-nasdaq-aapl-intends-to-expand-its-ad-business","status":"publish","type":"post","link":"https:\/\/cablemanpro.com\/wallstreetpr\/apple-inc-nasdaq-aapl-intends-to-expand-its-ad-business-47010","title":{"rendered":"Apple Inc (NASDAQ: AAPL) Intends to Expand Its Ad Business"},"content":{"rendered":"

Apple Inc (NASDAQ: AAPL)<\/strong> is expanding its ads to new areas of the iPad and iPhone to increase its revenue. The company\u2019s current advertising includes ads in its Stock and News apps. It also displays ads in its App Store.<\/p>\n

The ATT policy negatively impacted advertisers<\/b><\/p>\n

The decision has been controversial as it comes one year after the company announced its App Tracking Transparency (ATT) feature. This feature allowed users to decide which apps would track their movements across various websites and determine the most appropriate. This will enable advertisers to generate a lot of revenue from showing users only relevant ads.<\/p>\n

While the decision was met with the consumers\u2019 approval, the move has negatively impacted many businesses as they can\u2019t advertise to relevant consumers. Apple currently reports that about 78% of iPhone users have chosen to utilise the ATT feature.<\/p>\n

However, Apple’s decision to expand its advertising has left many consumers wondering why the company is not held to the same standard as third-party advertisers. The company claims that this is because it doesn\u2019t track users\u2019 movements across websites.<\/p>\n

Despite this claim, the company could still utilise data from what the user reads, their device type and carrier identity. Many feel that, like other advisers, Apple should also ask for permission before advertising to them.<\/p>\n

The company is working to improve its advertising unit<\/b><\/p>\n

Apple\u2019s advertising ambitions seem to grow more recently as its team for a foothold within the company. Todd Teresi, the Vice President of the ad group, now reports to Eddy Cue, the service\u2019s chief, rather than Peter Stern, the deputy services head.<\/p>\n

Apple’s CEO, Tim Cook and its Chief Financial Officer, Luca Maestri, discussed the ad business in their last earnings call. The two executives reported that the COVID-19 pandemic had negatively impacted the sector. However, they are still dedicated to the industry and called it a good discovery tool app developers could utilise.<\/p>\n

Teresa has stated that he intends to double the revenue Apple makes from its advertising business. The company currently makes $4 billion in advertising.<\/p>\n","protected":false},"excerpt":{"rendered":"

Apple Inc (NASDAQ: AAPL) is expanding its ads to new areas of the iPad and iPhone to increase its revenue. The company\u2019s current advertising includes […]<\/p>\n","protected":false},"author":15,"featured_media":46720,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_2902945987_2902945987":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[263],"tags":[152,15932,15933,2034,1504],"stock_ticker":[],"class_list":["post-47010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-aapl","tag-aapl-news","tag-aapl-stock","tag-apple-nasdaqaapl","tag-nasdaq-aapl","entry"],"acf":[],"yoast_head":"\nApple Inc (NASDAQ: AAPL) Intends to Expand Its Ad Business - Wall Street PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cablemanpro.com\/wallstreetpr\/apple-inc-nasdaq-aapl-intends-to-expand-its-ad-business-47010\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple Inc (NASDAQ: AAPL) Intends to Expand Its Ad Business - Wall Street PR\" \/>\n<meta property=\"og:description\" content=\"Apple Inc (NASDAQ: AAPL) is expanding its ads to new areas of the iPad and iPhone to increase its revenue. The company\u2019s current advertising includes […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cablemanpro.com\/wallstreetpr\/apple-inc-nasdaq-aapl-intends-to-expand-its-ad-business-47010\" \/>\n<meta property=\"og:site_name\" content=\"Wall Street PR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WallStreetPR\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-02T10:33:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2022\/06\/Capture-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"652\" \/>\n\t<meta property=\"og:image:height\" content=\"494\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Benjamin Roussey\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Benjamin Roussey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/apple-inc-nasdaq-aapl-intends-to-expand-its-ad-business-47010#article\",\"isPartOf\":{\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/apple-inc-nasdaq-aapl-intends-to-expand-its-ad-business-47010\"},\"author\":{\"name\":\"Benjamin Roussey\",\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/#\/schema\/person\/e82d48e74e653b113f0f9186826f808d\"},\"headline\":\"Apple Inc (NASDAQ: AAPL) Intends to Expand Its Ad Business\",\"datePublished\":\"2022-09-02T10:33:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/apple-inc-nasdaq-aapl-intends-to-expand-its-ad-business-47010\"},\"wordCount\":356,\"publisher\":{\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/#organization\"},\"image\":{\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/apple-inc-nasdaq-aapl-intends-to-expand-its-ad-business-47010#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2022\/06\/Capture-1.png\",\"keywords\":[\"AAPL\",\"AAPL News\",\"AAPL Stock\",\"Apple (NASDAQ:AAPL)\",\"NASDAQ: AAPL\"],\"articleSection\":[\"Technology\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/apple-inc-nasdaq-aapl-intends-to-expand-its-ad-business-47010\",\"url\":\"https:\/\/cablemanpro.com\/wallstreetpr\/apple-inc-nasdaq-aapl-intends-to-expand-its-ad-business-47010\",\"name\":\"Apple Inc (NASDAQ: AAPL) Intends to Expand Its Ad Business - Wall Street PR\",\"isPartOf\":{\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/apple-inc-nasdaq-aapl-intends-to-expand-its-ad-business-47010#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/apple-inc-nasdaq-aapl-intends-to-expand-its-ad-business-47010#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2022\/06\/Capture-1.png\",\"datePublished\":\"2022-09-02T10:33:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/apple-inc-nasdaq-aapl-intends-to-expand-its-ad-business-47010#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cablemanpro.com\/wallstreetpr\/apple-inc-nasdaq-aapl-intends-to-expand-its-ad-business-47010\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/apple-inc-nasdaq-aapl-intends-to-expand-its-ad-business-47010#primaryimage\",\"url\":\"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2022\/06\/Capture-1.png\",\"contentUrl\":\"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2022\/06\/Capture-1.png\",\"width\":652,\"height\":494},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/apple-inc-nasdaq-aapl-intends-to-expand-its-ad-business-47010#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cablemanpro.com\/wallstreetpr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Apple Inc (NASDAQ: AAPL) Intends to Expand Its Ad Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/#website\",\"url\":\"https:\/\/cablemanpro.com\/wallstreetpr\/\",\"name\":\"Wall Street PR\",\"description\":\"Latest News From WallStreet\",\"publisher\":{\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cablemanpro.com\/wallstreetpr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/#organization\",\"name\":\"Wall Street PR\",\"url\":\"https:\/\/cablemanpro.com\/wallstreetpr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2019\/10\/brand-logo.png\",\"contentUrl\":\"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2019\/10\/brand-logo.png\",\"width\":537,\"height\":70,\"caption\":\"Wall Street PR\"},\"image\":{\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/WallStreetPR\/\",\"https:\/\/x.com\/WallstreetPRs\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/#\/schema\/person\/e82d48e74e653b113f0f9186826f808d\",\"name\":\"Benjamin Roussey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e051c9045b5c74768cca8f069d353d6ff45d41d241616ca1151ef20f3f86ff14?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e051c9045b5c74768cca8f069d353d6ff45d41d241616ca1151ef20f3f86ff14?s=96&d=mm&r=g\",\"caption\":\"Benjamin Roussey\"},\"description\":\"Benjamin Roussey is from Sacramento, California. He has two master\u2019s degrees and served four years in the U.S. Navy. His bachelor\u2019s degree is from CSUS (1999) where he was on a baseball pitching scholarship. His second master\u2019s degree is an MBA in Global Management from the University of Phoenix (2006). He has worked for small businesses, public agencies, and large corporations. He has lived in Korea and Saudi Arabia where he was an ESL instructor. Benjamin spends his time in between Northern California and Cabo San Lucas, Mexico, committing himself to his craft of freelance and website writing. http:\/\/www.facebook.com\/ben.rouss\",\"sameAs\":[\"https:\/\/cablemanpro.com\/wallstreetpr\"],\"url\":\"https:\/\/cablemanpro.com\/wallstreetpr\/author\/benjamin-roussey\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Apple Inc (NASDAQ: AAPL) Intends to Expand Its Ad Business - Wall Street PR","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cablemanpro.com\/wallstreetpr\/apple-inc-nasdaq-aapl-intends-to-expand-its-ad-business-47010","og_locale":"en_US","og_type":"article","og_title":"Apple Inc (NASDAQ: AAPL) Intends to Expand Its Ad Business - Wall Street PR","og_description":"Apple Inc (NASDAQ: AAPL) is expanding its ads to new areas of the iPad and iPhone to increase its revenue. The company\u2019s current advertising includes […]","og_url":"https:\/\/cablemanpro.com\/wallstreetpr\/apple-inc-nasdaq-aapl-intends-to-expand-its-ad-business-47010","og_site_name":"Wall Street PR","article_publisher":"https:\/\/www.facebook.com\/WallStreetPR\/","article_published_time":"2022-09-02T10:33:16+00:00","og_image":[{"width":652,"height":494,"url":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2022\/06\/Capture-1.png","type":"image\/png"}],"author":"Benjamin Roussey","twitter_misc":{"Written by":"Benjamin Roussey","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cablemanpro.com\/wallstreetpr\/apple-inc-nasdaq-aapl-intends-to-expand-its-ad-business-47010#article","isPartOf":{"@id":"https:\/\/cablemanpro.com\/wallstreetpr\/apple-inc-nasdaq-aapl-intends-to-expand-its-ad-business-47010"},"author":{"name":"Benjamin Roussey","@id":"https:\/\/cablemanpro.com\/wallstreetpr\/#\/schema\/person\/e82d48e74e653b113f0f9186826f808d"},"headline":"Apple Inc (NASDAQ: AAPL) Intends to Expand Its Ad Business","datePublished":"2022-09-02T10:33:16+00:00","mainEntityOfPage":{"@id":"https:\/\/cablemanpro.com\/wallstreetpr\/apple-inc-nasdaq-aapl-intends-to-expand-its-ad-business-47010"},"wordCount":356,"publisher":{"@id":"https:\/\/cablemanpro.com\/wallstreetpr\/#organization"},"image":{"@id":"https:\/\/cablemanpro.com\/wallstreetpr\/apple-inc-nasdaq-aapl-intends-to-expand-its-ad-business-47010#primaryimage"},"thumbnailUrl":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2022\/06\/Capture-1.png","keywords":["AAPL","AAPL News","AAPL Stock","Apple (NASDAQ:AAPL)","NASDAQ: AAPL"],"articleSection":["Technology"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/cablemanpro.com\/wallstreetpr\/apple-inc-nasdaq-aapl-intends-to-expand-its-ad-business-47010","url":"https:\/\/cablemanpro.com\/wallstreetpr\/apple-inc-nasdaq-aapl-intends-to-expand-its-ad-business-47010","name":"Apple Inc (NASDAQ: AAPL) Intends to Expand Its Ad Business - Wall Street PR","isPartOf":{"@id":"https:\/\/cablemanpro.com\/wallstreetpr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cablemanpro.com\/wallstreetpr\/apple-inc-nasdaq-aapl-intends-to-expand-its-ad-business-47010#primaryimage"},"image":{"@id":"https:\/\/cablemanpro.com\/wallstreetpr\/apple-inc-nasdaq-aapl-intends-to-expand-its-ad-business-47010#primaryimage"},"thumbnailUrl":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2022\/06\/Capture-1.png","datePublished":"2022-09-02T10:33:16+00:00","breadcrumb":{"@id":"https:\/\/cablemanpro.com\/wallstreetpr\/apple-inc-nasdaq-aapl-intends-to-expand-its-ad-business-47010#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cablemanpro.com\/wallstreetpr\/apple-inc-nasdaq-aapl-intends-to-expand-its-ad-business-47010"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cablemanpro.com\/wallstreetpr\/apple-inc-nasdaq-aapl-intends-to-expand-its-ad-business-47010#primaryimage","url":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2022\/06\/Capture-1.png","contentUrl":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2022\/06\/Capture-1.png","width":652,"height":494},{"@type":"BreadcrumbList","@id":"https:\/\/cablemanpro.com\/wallstreetpr\/apple-inc-nasdaq-aapl-intends-to-expand-its-ad-business-47010#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cablemanpro.com\/wallstreetpr\/"},{"@type":"ListItem","position":2,"name":"Apple Inc (NASDAQ: AAPL) Intends to Expand Its Ad Business"}]},{"@type":"WebSite","@id":"https:\/\/cablemanpro.com\/wallstreetpr\/#website","url":"https:\/\/cablemanpro.com\/wallstreetpr\/","name":"Wall Street PR","description":"Latest News From WallStreet","publisher":{"@id":"https:\/\/cablemanpro.com\/wallstreetpr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cablemanpro.com\/wallstreetpr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/cablemanpro.com\/wallstreetpr\/#organization","name":"Wall Street PR","url":"https:\/\/cablemanpro.com\/wallstreetpr\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cablemanpro.com\/wallstreetpr\/#\/schema\/logo\/image\/","url":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2019\/10\/brand-logo.png","contentUrl":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2019\/10\/brand-logo.png","width":537,"height":70,"caption":"Wall Street PR"},"image":{"@id":"https:\/\/cablemanpro.com\/wallstreetpr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WallStreetPR\/","https:\/\/x.com\/WallstreetPRs"]},{"@type":"Person","@id":"https:\/\/cablemanpro.com\/wallstreetpr\/#\/schema\/person\/e82d48e74e653b113f0f9186826f808d","name":"Benjamin Roussey","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cablemanpro.com\/wallstreetpr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e051c9045b5c74768cca8f069d353d6ff45d41d241616ca1151ef20f3f86ff14?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e051c9045b5c74768cca8f069d353d6ff45d41d241616ca1151ef20f3f86ff14?s=96&d=mm&r=g","caption":"Benjamin Roussey"},"description":"Benjamin Roussey is from Sacramento, California. He has two master\u2019s degrees and served four years in the U.S. Navy. His bachelor\u2019s degree is from CSUS (1999) where he was on a baseball pitching scholarship. His second master\u2019s degree is an MBA in Global Management from the University of Phoenix (2006). He has worked for small businesses, public agencies, and large corporations. He has lived in Korea and Saudi Arabia where he was an ESL instructor. Benjamin spends his time in between Northern California and Cabo San Lucas, Mexico, committing himself to his craft of freelance and website writing. http:\/\/www.facebook.com\/ben.rouss","sameAs":["https:\/\/cablemanpro.com\/wallstreetpr"],"url":"https:\/\/cablemanpro.com\/wallstreetpr\/author\/benjamin-roussey"}]}},"_links":{"self":[{"href":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-json\/wp\/v2\/posts\/47010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-json\/wp\/v2\/comments?post=47010"}],"version-history":[{"count":0,"href":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-json\/wp\/v2\/posts\/47010\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-json\/wp\/v2\/media\/46720"}],"wp:attachment":[{"href":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-json\/wp\/v2\/media?parent=47010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-json\/wp\/v2\/categories?post=47010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-json\/wp\/v2\/tags?post=47010"},{"taxonomy":"stock_ticker","embeddable":true,"href":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-json\/wp\/v2\/stock_ticker?post=47010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}