{"id":42547,"date":"2019-11-07T08:01:57","date_gmt":"2019-11-07T13:01:57","guid":{"rendered":"https:\/\/cablemanpro.com\/wallstreetpr\/?p=42547"},"modified":"2019-11-07T01:01:52","modified_gmt":"2019-11-07T06:01:52","slug":"neither-facebook-inc-nasdaqfb-nor-twitter-inc-nysetwtr-is-getting-it-right-when-it-comes-to-political-ads","status":"publish","type":"post","link":"https:\/\/cablemanpro.com\/wallstreetpr\/neither-facebook-inc-nasdaqfb-nor-twitter-inc-nysetwtr-is-getting-it-right-when-it-comes-to-political-ads-42547","title":{"rendered":"Neither Facebook, Inc. (NASDAQ:FB) Nor Twitter Inc (NYSE:TWTR) Is Getting It Right When It Comes To Political Ads"},"content":{"rendered":"<p>Earlier this week, Twitter Inc (NYSE:TWTR) announced its intent to ban politics-related ads while Facebook, Inc. (NASDAQ:FB) still harbors these ads even if they are associated with false information. But it appears neither of the companies it getting it right.<\/p>\n<p>According to half a dozen political advertising researchers, the solutions to fair digital political advertising doesn\u2019t lie in the extremes. \u201cLimiting micro-targeting would be more effective approaches compared to the policies set by Twitter and Facebook,\u201d said Ellen Goodman, a professor specializing in information policy law at Rutgers Law School.<\/p>\n<p><strong>The opposing opinions <\/strong><\/p>\n<p>The CEOs of both social media companies championed how their choices will uphold a fair democracy. After all, political ads contribute a small percentage of their profit, and according to both CEOs, and the choice to ban or keep these ads is a matter of principle rather than profits.<\/p>\n<p>Both Facebook and Twitter have made decisions that fall in line with the logic of their operations. It is relatively easy for Twitter to shirk political ads, stir up headlines, and probably gain praise from Democrats. However, things won\u2019t be this simple for Facebook, its largest competitor.<\/p>\n<p>If Facebooks were to ban political ads, according to Nicole Perrin (a senior analyst at eMarketer who specializes in political ads), it would be more disruptive. She estimates the breakdown of digital ad budgets for political advertising campaigns mirror those of commercial promoters, with Facebook and Alphabet Inc (NASDAQ:GOOGL) making up about 60 percent of the total spend.<\/p>\n<p><strong>Some won and other lost <\/strong><\/p>\n<p>Had Facebook banned political ads like Twitter, it would have caused more concern, according to Will Ritter, the co-founder of Poolhouse (ad agency) and a Republican advertising strategist. He firmly believes that Facebook has a broad and more balanced appeal compared to Twitter, a platform he perceives as a \u2018place for super insiders\u2019 and some bots.<\/p>\n<p><strong>The need for regulation<\/strong><\/p>\n<p>In March, Washington Post reported <a href=\"https:\/\/www.washingtonpost.com\/opinions\/mark-zuckerberg-the-internet-needs-new-rules-lets-start-in-these-four-areas\/2019\/03\/29\/9e6f0504-521a-11e9-a3f7-78b7525a8d5f_story.html\" target=\"_blank\" rel=\"noopener noreferrer\">Michael Zuckerberg\u2019s plea<\/a> to the lawmakers to create clear laws regarding digital advertising. If there were federal and state regulation about what Facebook had to do about political ads, Zuckerberg believes that this would change the public conversations significantly.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this week, Twitter Inc (NYSE:TWTR) announced its intent to ban politics-related ads while Facebook, Inc. (NASDAQ:FB) still harbors these ads even if they are [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":42548,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_2902945987_2902945987":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[263],"tags":[813,6333,4079,4170,4078],"stock_ticker":[13649,13885],"class_list":["post-42547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-nasdaqfb","tag-nasdaqgoogl","tag-nysetwtr","tag-twitter-inc","tag-twitter-inc-nysetwtr","stock_ticker-fb","stock_ticker-twtr","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Neither Facebook, Inc. 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He has two master\u2019s degrees and served four years in the U.S. Navy. His bachelor\u2019s degree is from CSUS (1999) where he was on a baseball pitching scholarship. His second master\u2019s degree is an MBA in Global Management from the University of Phoenix (2006). He has worked for small businesses, public agencies, and large corporations. He has lived in Korea and Saudi Arabia where he was an ESL instructor. Benjamin spends his time in between Northern California and Cabo San Lucas, Mexico, committing himself to his craft of freelance and website writing. http:\/\/www.facebook.com\/ben.rouss\",\"sameAs\":[\"https:\/\/cablemanpro.com\/wallstreetpr\"],\"url\":\"https:\/\/cablemanpro.com\/wallstreetpr\/author\/benjamin-roussey\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Neither Facebook, Inc. 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