{"id":41707,"date":"2019-06-26T15:06:50","date_gmt":"2019-06-26T19:06:50","guid":{"rendered":"https:\/\/cablemanpro.com\/wallstreetpr\/?p=41707"},"modified":"2019-06-27T02:25:58","modified_gmt":"2019-06-27T06:25:58","slug":"amazon-ebay-nasdaq-on-a-blockchain","status":"publish","type":"post","link":"https:\/\/cablemanpro.com\/wallstreetpr\/amazon-ebay-nasdaq-on-a-blockchain-41707","title":{"rendered":"Amazon, eBay, NASDAQ on a Blockchain?"},"content":{"rendered":"<h3 id=\"40ef\" class=\"graf graf--h3 graf-after--h3\"><strong>Making of Decentralized, Distributed, Open Multi-Tenant, Multi-sided Market Enablement Platform<\/strong><\/h3>\n<p id=\"beac\" class=\"graf graf--p graf-after--h3\">By: David Beberman, CTO<\/p>\n<figure id=\"80da\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\">\n<div class=\"aspectRatioPlaceholder-fill\"><\/div>\n<div class=\"progressiveMedia js-progressiveMedia graf-image is-canvasLoaded is-imageLoaded\" data-image-id=\"1*MFy_itI3-UhkJuASFVjvCQ.png\" data-width=\"1059\" data-height=\"684\" data-is-featured=\"true\" data-action=\"zoom\" data-action-value=\"1*MFy_itI3-UhkJuASFVjvCQ.png\" data-scroll=\"native\"><img decoding=\"async\" class=\"progressiveMedia-image js-progressiveMedia-image\" src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*MFy_itI3-UhkJuASFVjvCQ.png\" data-src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*MFy_itI3-UhkJuASFVjvCQ.png\" \/><\/div>\n<div data-image-id=\"1*MFy_itI3-UhkJuASFVjvCQ.png\" data-width=\"1059\" data-height=\"684\" data-is-featured=\"true\" data-action=\"zoom\" data-action-value=\"1*MFy_itI3-UhkJuASFVjvCQ.png\" data-scroll=\"native\">\n<p id=\"ba22\" class=\"graf graf--p graf-after--figure\">In an article posted by Tren Griffin on his blog 25iq, \u201cA Dozen Things I\u2019ve Learned about Multi-sided Markets (Platforms)\u201d<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/medium.com\/@michael_11858\/amazon-ebay-nasdaq-on-a-blockchain-ed56383c0626#_ftn1\" data-href=\"#_ftn1\">[1]<\/a>, he defines a multi-sided market as a platform where multiple participants interact directly with each other. He provides examples such as LinkedIn, Uber, eBay, Airbnb, and others. These are all examples of multi-sided markets, (\u201cMSM\u201d), but we would further distinguish them as multi-sided market centralized platform.<\/p>\n<p id=\"0acd\" class=\"graf graf--p graf-after--p\">With the innovation of the Extensible Blockchain Object Modeltm (\u201cXBOMtm\u201d), and the Extensible Smart Object Assettm (\u201cXSOAtm\u201d), on the DataGrid Blockchaintm (\u201cDGBtm\u201d), a multi-sided market decentralized enablement platform can now be created.<\/p>\n<p id=\"161f\" class=\"graf graf--p graf-after--p\">The following provides an overview of a decentralized platform for a multi-sided market of generalized assets (e.g. physical things, financial instruments, etc.).<\/p>\n<p id=\"85c6\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">DGB-AmazBay<\/strong><\/p>\n<p id=\"19cd\" class=\"graf graf--p graf-after--p\">To give an idea of what a decentralized MSM might look like, let&#8217;s use a fictitious MSM company, its salient features, and how they operate on a decentralized enablement platform, the DGBtm. Let\u2019s call this company DGB-AmazBay. DGB-AmazBay wants its multi-sided market to have the following features:<\/p>\n<p id=\"602f\" class=\"graf graf--p graf-after--p\">\u00b7 Search for items offered for sale (physical products, digital products, services, etc.)<\/p>\n<p id=\"e1e1\" class=\"graf graf--p graf-after--p\">o Pricing for those things<\/p>\n<p id=\"2247\" class=\"graf graf--p graf-after--p\">\u00b7 Purchasing\u200a\u2014\u200ameans for exchange of items for payment<\/p>\n<p id=\"7486\" class=\"graf graf--p graf-after--p\">\u00b7 Regulations\u200a\u2014\u200ameans for adhering to laws, regulations and rules for conducting commerce in any and all jurisdictions that a seller and buyer may interact<\/p>\n<p id=\"5079\" class=\"graf graf--p graf-after--p\">\u00b7 Ratings\u200a\u2014\u200ameans for rating the quality of the sellers and buyers<\/p>\n<p id=\"493b\" class=\"graf graf--p graf-after--p\">\u00b7 Analytics\u200a\u2014\u200avarious statistics, algorithms, machine learning, etc. applied to \u201cmeta data\u201d about the market place<\/p>\n<p id=\"1d61\" class=\"graf graf--p graf-after--p\">\u00b7 Individual Sovereignty\u200a\u2014\u200athe market place does not control (i.e. take custody) of the items for sale, the payments, or seller\u2019s \u201cstore\u201d<\/p>\n<p id=\"5348\" class=\"graf graf--p graf-after--p\">\u00b7 Scalability\u200a\u2014\u200athe decentralized enablement platform must scale to support a global market place and community<\/p>\n<p id=\"8869\" class=\"graf graf--p graf-after--p\">Let\u2019s take each one of these features separately.<\/p>\n<p id=\"f562\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">Search<\/strong><\/p>\n<p id=\"f3bf\" class=\"graf graf--p graf-after--p\">The discovery of items for sale is a prerequisite for any instances of commerce. In a centralized online market, items for sale are uploaded and stored in a centralized database server. Discovery consists of database queries by clients of the centralized market server.<\/p>\n<p id=\"48bd\" class=\"graf graf--p graf-after--p\">For the decentralized DGB-AmazBay, items for sale are added to the blockchain by seller accounts individually. However, our fictitious DGB-AmazBay needs to provide a means for buyers to find the items for sale. To accomplish this, it continually scans the blockchain and provides a search tool that can be queried by clients.<\/p>\n<p id=\"48db\" class=\"graf graf--p graf-after--p\">In comparison to the centralized market, decentralized DGB-AmazBay\u2019s search acts as a service for organizing such items but doesn\u2019t control any items or accounts.<\/p>\n<p id=\"0a0b\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">Purchasing<\/strong><\/p>\n<p id=\"5568\" class=\"graf graf--p graf-after--p\">A centralized online market acts as the go-between between the seller and the buyer of an item. It may have multiple means of payment for the buyer for example. It may also price items in multiple currencies, perhaps providing currency exchange internally. It also stores the information about payment information for the buyer which creates a privacy liability.<\/p>\n<p id=\"c12f\" class=\"graf graf--p graf-after--p\">For our fictitious decentralized DGB-AmazBay, all transactions of purchase and sale occur directly between the seller and the buyer of an item on the blockchain. Since all items are priced in the native crypto coin of the blockchain, DGTtm, the means of payment is simplified to a transfer of coin from the buyer to the seller account. By eliminating the go-between, the decentralized DGB-AmazBay market has no liability of the transfer of either the items or the payment. That is, the DGB-AmazBay never takes custody of either the items or the payments.<\/p>\n<p id=\"c2af\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">Regulations<\/strong><\/p>\n<p id=\"f721\" class=\"graf graf--p graf-after--p\">A centralized online market must adhere to the laws, regulations and rules of the jurisdictions it operates in. To accomplish this, it must register all participants in its market, and manage all such, for each jurisdiction it operates in. All related information must be stored in its centralized database for use in all participant interactions.<\/p>\n<p id=\"1467\" class=\"graf graf--p graf-after--p\">Our fictitious decentralized DGB-AmazBay also must adhere to the laws, regulations and rules of the jurisdictions. However, adherence is based on account authorization certifications, which are part of the seller and buyer accounts. For an instance of commerce, the DGB-AmazBay does not take on the liability of the jurisdictions, the seller and buyer accounts and the associated Smart Object Assetstm manage that directly. However, the DGB-AmazBay may provide advisory information to sellers and buyers about the jurisdictions.<\/p>\n<p id=\"f433\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">Ratings<\/strong><\/p>\n<p id=\"ad5e\" class=\"graf graf--p graf-after--p\">An MSM needs some means for evaluating the participants in the market, (i.e. sellers and buyers). This is accomplished through some form of a rating system. From an abstract viewpoint, this might be an actual numeric rating, posted reviews, or some other means. A centralized online market offers a rating system, which may be for one or more types of participants in the market, (i.e. sellers, buyers, or both). The centralized market maintains its own centralized database with the rating information and can edit and censor it at its discretion.<\/p>\n<p id=\"cfbd\" class=\"graf graf--p graf-after--p\">Our fictitious decentralized DGB-AmazBay provides various forms of ratings using information directly from the blockchain. Such information may include the number of sales, the longevity of accounts, and other types of data that are useful for evaluating seller and buyer accounts. Further, it can provide an independent service for participants to provide reviews and ratings of accounts. In this case, the DGB-AmazBay acts as a mixed decentralized and centralized service.<\/p>\n<p id=\"87ca\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">Analytics<\/strong><\/p>\n<p id=\"7c8b\" class=\"graf graf--p graf-after--p\">A centralized online market creates all of its own analytics either directly, or by selling access to its data. The centralized market controls, edits, and sensors at its discretion. By now this should sound familiar.<\/p>\n<p id=\"d893\" class=\"graf graf--p graf-after--p\">Meanwhile, our fictitious decentralized DGB-AmazBay provides analytics as a service using information directly from the blockchain. It may offer its analytics as a service to blockchain account holders, or to other clients. Since it uses the decentralized blockchain, the accounts and other clients are not beholden to the DGB-AmazBay as the sole source of analytics.<\/p>\n<p id=\"8000\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">Individual Sovereignty<\/strong><\/p>\n<p id=\"089a\" class=\"graf graf--p graf-after--p\">In the context of the MSM, we mean by individual sovereignty<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/medium.com\/@michael_11858\/amazon-ebay-nasdaq-on-a-blockchain-ed56383c0626#_ftn2\" data-href=\"#_ftn2\">[2]<\/a> that the account owner has control over their own assets and currency. A centralized online market does not offer individual sovereignty over user accounts. The centralized online market may at any time, terminate, censor, or otherwise, affect a user\u2019s account.<\/p>\n<p id=\"e756\" class=\"graf graf--p graf-after--p\">Our fictitious decentralized DGB-AmazBay doesn\u2019t take any ownership of any accounts. Therefore, it has no direct control of any related assets or currency. It promotes individual sovereignty for multi-sided markets on the blockchain.<\/p>\n<p id=\"cefc\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">Transaction Scalability<\/strong><\/p>\n<p id=\"8c81\" class=\"graf graf--p graf-after--p\">A successful MSM expects an increasing number of users and an increasing number of transactions. If the enabling platform is unable to scale with users and transactions, the market may reach a failure point. A centralized market addresses this problem with centralized server solutions. This includes distributed database servers, load balancing and similar enabling platform solutions.<\/p>\n<p id=\"f69d\" class=\"graf graf--p graf-after--p\">If our fictitious decentralized DGB-AmazBay wants to be successful, its decentralized enabling platform must scale with accounts and transactions. As luck would have it, DGB-AmazBay happens to have picked the DGBtm as its enabling platform blockchain. As a result, transaction and account scalability is built into the DGBtm and DGB-AmazBay can concern itself with its own operations without this concern.<\/p>\n<p id=\"bfe2\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">Separability and Competitive Multi-sided Markets<\/strong><\/p>\n<p id=\"e6b7\" class=\"graf graf--p graf-after--p\">The features we described for the fictitious DGB-AmazBay have one more aspect, separability. Each one of the features: search, purchasing, ratings, analytics, and regulations are independent of each other. Building on a decentralized platform enables competition among market businesses. A competitive landscape fosters improvement. Each feature can be reimagined as entirely separate businesses in a competitive landscape.<\/p>\n<p id=\"84f1\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">Decentralized Enablement Platform Applied to Multi-sided Markets (\u201cMSM\u201d)<\/strong><\/p>\n<p id=\"55b8\" class=\"graf graf--p graf-after--p\">Putting it all together, the following diagram depicts a block diagram of the various components involved. It also includes the concept of market makers. Depending on the MSM, there may be an opportunity for one or more market makers. That is entities that facilitate efficient decentralized markets by being on the opposite side of transactions if and when needed.<\/p>\n<figure id=\"e2dc\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\">\n<div class=\"aspectRatioPlaceholder-fill\"><\/div>\n<div class=\"progressiveMedia js-progressiveMedia graf-image is-canvasLoaded is-imageLoaded\" data-image-id=\"1*9BjMn1DAEd5uCmexw0oi6w.png\" data-width=\"936\" data-height=\"496\" data-action=\"zoom\" data-action-value=\"1*9BjMn1DAEd5uCmexw0oi6w.png\" data-scroll=\"native\"><img decoding=\"async\" class=\"progressiveMedia-image js-progressiveMedia-image\" src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*9BjMn1DAEd5uCmexw0oi6w.png\" data-src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*9BjMn1DAEd5uCmexw0oi6w.png\" \/><\/div>\n<\/div>\n<\/figure>\n<p id=\"e21f\" class=\"graf graf--p graf-after--figure\"><strong class=\"markup--strong markup--p-strong\">Decentralized Multi-sided Market vs Fiat Multi-sided Market and Individual Sovereignty<\/strong><\/p>\n<p id=\"e3ea\" class=\"graf graf--p graf-after--p\">Cryptocurrencies are thought of as an answer to fiat currencies. With the concerns about fiat currency described in this hacker noon article, \u201cBitcoin: The Living Room Revolution\u201d<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/medium.com\/@michael_11858\/amazon-ebay-nasdaq-on-a-blockchain-ed56383c0626#_ftn3\" data-href=\"#_ftn3\">[3]<\/a>, by Farbood Nivi, pointing out that monetary policy for fiat currency is under the control of the government (democracy, dictator, monarch, etc.).<\/p>\n<p id=\"fcd9\" class=\"graf graf--p graf-after--p\">We agree that cryptocurrency is an answer to fiat currency. But we believe that this is only part of a more general answer about individual sovereignty. In order for a currency to be accepted as a means of commerce, businesses and individuals must be willing to accept it. If the market places do not accept the currency as a means of commerce then the currency can\u2019t be used in the society, regardless of whether it is crypto or fiat based.<\/p>\n<p id=\"4de7\" class=\"graf graf--p graf-after--p\">We submit that all of the centralized multi-sided markets in existence form a sort of oligarchy. One can think of them as centralized fiat MSMs. In this case, the term fiat means both that the MSM accepts fiat currency, but also that as a centralized market, it controls by its own internal fiat, what currencies are accepted.<\/p>\n<p id=\"370e\" class=\"graf graf--p graf-after--p\">Due to the massive dominance of only a handful of online commerce sites, a prohibition on acceptance of cryptocurrency can significantly limit it reaching widespread acceptance. Further note that governments by fiat can prohibit businesses within their jurisdiction from accepting cryptocurrency.<\/p>\n<p id=\"6ab1\" class=\"graf graf--p graf-after--p\">The decentralized multi-sided market concept described above, can help increase the acceptance of cryptocurrency in two ways: if the centralized multi-sided market oligarchs essentially boycott crypto, the enablement of decentralized solutions will help break the control by the seeming oligarchs; and if the government prohibits crypto MSMs by fiat, individual sovereignty over assets enables the continuation of private asset transactions.<\/p>\n<p id=\"6390\" class=\"graf graf--p graf-after--p\">We do not propose or expect that jurisdictional regulations should be eliminated or bypassed. We see instead that the decentralized MSM is one more aspect that can promote individual sovereignty, and a fairer, more inclusive society.<\/p>\n<p id=\"6fb1\" class=\"graf graf--p graf-after--p\">DataGrid Blockchaintm, DGBtm, DataGrid Tokentm, DGTtm, Extensible Blockchain Object Modeltm, XBOMtm, Extensible Smart Object Assettm, XSOAtm, Smart Objecttm, Extensible Signature Objecttm, XSIGtm are trademarks of Prasaga, LLC. All rights reserved.\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/www.prasaga.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-href=\"http:\/\/www.prasaga.com\">www.prasaga.com<\/a>info@prasaga.com<\/p>\n<p id=\"0e39\" class=\"graf graf--p graf-after--p\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/medium.com\/@michael_11858\/amazon-ebay-nasdaq-on-a-blockchain-ed56383c0626#_ftnref1\" data-href=\"#_ftnref1\">[1]<\/a>\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/25iq.com\/2016\/10\/22\/a-dozen-things-ive-learned-about-multi-sided-markets-platforms\/?subscribe=success#blog_subscription-2\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-href=\"https:\/\/25iq.com\/2016\/10\/22\/a-dozen-things-ive-learned-about-multi-sided-markets-platforms\/?subscribe=success#blog_subscription-2\">https:\/\/25iq.com\/2016\/10\/22\/a-dozen-things-ive-learned-about-multi-sided-markets-platforms\/?subscribe=success#blog_subscription-2<\/a><\/p>\n<p id=\"751a\" class=\"graf graf--p graf-after--p\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/medium.com\/@michael_11858\/amazon-ebay-nasdaq-on-a-blockchain-ed56383c0626#_ftnref2\" data-href=\"#_ftnref2\">[2]<\/a>\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/en.wikipedia.org\/wiki\/Self-ownership\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-href=\"https:\/\/en.wikipedia.org\/wiki\/Self-ownership\">https:\/\/en.wikipedia.org\/wiki\/Self-ownership<\/a><\/p>\n<p id=\"8f00\" class=\"graf graf--p graf-after--p graf--trailing\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/medium.com\/@michael_11858\/amazon-ebay-nasdaq-on-a-blockchain-ed56383c0626#_ftnref3\" data-href=\"#_ftnref3\">[3]<\/a>\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/hackernoon.com\/bitcoin-the-living-room-revolution-9acdf521295e\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-href=\"https:\/\/hackernoon.com\/bitcoin-the-living-room-revolution-9acdf521295e\">https:\/\/hackernoon.com\/bitcoin-the-living-room-revolution-9acdf521295e<\/a><\/p>\n<\/div>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Making of Decentralized, Distributed, Open Multi-Tenant, Multi-sided Market Enablement Platform By: David Beberman, CTO In an article posted by Tren Griffin on his blog 25iq, [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":41213,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_2902945987_2902945987":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[263],"tags":[7980,13026,13023,13656,13655,13535,13654],"stock_ticker":[],"class_list":["post-41707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-bitcoin","tag-blockchain","tag-cryptocurrency","tag-david-beberman","tag-michael-holdmann","tag-prasaga","tag-smark-contracts","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon, eBay, NASDAQ on a Blockchain? 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