{"id":35434,"date":"2015-05-01T06:32:19","date_gmt":"2015-05-01T10:32:19","guid":{"rendered":"https:\/\/cablemanpro.com\/wallstreetpr\/?p=35434"},"modified":"2015-05-01T06:32:19","modified_gmt":"2015-05-01T10:32:19","slug":"suntrusts-bob-peck-assesses-twitter-inc-nysetwtrs-tellapart-acquisition","status":"publish","type":"post","link":"https:\/\/cablemanpro.com\/wallstreetpr\/suntrusts-bob-peck-assesses-twitter-inc-nysetwtrs-tellapart-acquisition-35434","title":{"rendered":"SunTrust\u2019s Bob Peck Assesses Twitter Inc (NYSE:TWTR)&#8217;s TellApart Acquisition"},"content":{"rendered":"<p style=\"text-align: justify;\">In a Thursday report, SunTrust Robinson Humphrey analyst Bob Peck talked about <strong>Twitter Inc (NYSE:TWTR)<\/strong>&#8216;s acquisition of TellApart. He said that he was a bit astonished at the firm&#8217;s absence of the initial revelation given the scale of the deal.<\/p>\n<p style=\"text-align: justify;\">Peck said that Twitter&#8217;s 8-K filing indicated the deal was assessed at $533 million, which makes it Twitter&#8217;s biggest acquisition till now. The deal comprised of 12.6 million shares of Twitter&#8217;s stock at a rate of $42.27 with no further particulars regarding management contract, earn-outs, cash component or cash acquired being divulged.<\/p>\n<p style=\"text-align: justify;\">Peck wrote about feelings of astonishment on the absence of disclosure on the earnings call that Twitter had made such a substantial acquisition. Additionally, how does the acquisition affect the present state of Twitter&#8217;s ad tech stack. Finally, he opines that the sheer size adversely affects the Twitter management. It would be no shock to experience shareholder frustration articulated regarding implementation and disclosure.<\/p>\n<p style=\"text-align: justify;\">Peck stated that the most current revenue metric he was able to find on TellApart was an article in TechCrunch from December 2013 which gave a rough $100 million revenue rate.<\/p>\n<p style=\"text-align: justify;\">The analyst&#8217;s intuition is that TellApart probably generated roughly $100 million in gross revenues in 2014 suggesting a trailing EV\/Revs multiple of roughly 5.5x. The multiple Twitter spent is higher than the 3x trailing revenue The <strong>Rubicon Project, Inc (NYSE:RUBI)<\/strong> spent for Chango while leading retargeter <strong>Criteo SA (NASDAQ:CRTO)<\/strong> is trading at roughly 2.5x trailing gross revenue.<\/p>\n<p style=\"text-align: justify;\">Peck gave three reasons to explain Twitter&#8217;s acquisition. First advertising was the weakness in Twitter&#8217;s earnings report and guidance. TellApart has expertise specifically in advertising. Second Twitter articulated a need to better targeting, measurement and content. Thirdly retargeting assets are being merged by big ad tech players.<\/p>\n<p style=\"text-align: justify;\">According to Peck, TellApart is a solid asset for Twitter but calls into question how the acquisition affects the standard and development of the TapCommerce asset and internal ad tech stack at Twitter.<\/p>\n<p style=\"text-align: justify;\">Shares stand neutral rated with a price target decreased to $44 from an earlier $45 taken into consideration the share dilution from the acquisition.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a Thursday report, SunTrust Robinson Humphrey analyst Bob Peck talked about Twitter Inc (NYSE:TWTR)&#8216;s acquisition of TellApart. He said that he was a bit [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":14415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_2902945987_2902945987":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[263],"tags":[11353,5635,11352,4079,11351,4078],"stock_ticker":[],"class_list":["post-35434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-criteo-sa-nasdaqcrto","tag-nasdaqcrto","tag-nyserubi","tag-nysetwtr","tag-rubicon-project-inc-nyserubi","tag-twitter-inc-nysetwtr","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SunTrust\u2019s Bob Peck Assesses Twitter Inc (NYSE:TWTR)&#039;s TellApart Acquisition - Wall Street PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cablemanpro.com\/wallstreetpr\/suntrusts-bob-peck-assesses-twitter-inc-nysetwtrs-tellapart-acquisition-35434\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SunTrust\u2019s Bob Peck Assesses Twitter Inc (NYSE:TWTR)&#039;s TellApart Acquisition - Wall Street PR\" \/>\n<meta property=\"og:description\" content=\"In a Thursday report, SunTrust Robinson Humphrey analyst Bob Peck talked about Twitter Inc (NYSE:TWTR)&#8216;s acquisition of TellApart. 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