{"id":31015,"date":"2014-09-12T08:35:40","date_gmt":"2014-09-12T12:35:40","guid":{"rendered":"https:\/\/cablemanpro.com\/wallstreetpr\/?p=31015"},"modified":"2014-09-12T08:35:40","modified_gmt":"2014-09-12T12:35:40","slug":"alliance-data-systems-corporation-nyseads-chief-executive-officer-ed-heffernan-says-acquisition-of-conversant-inc-nasdaqcnvr-bulks-up-in-digital-marketing","status":"publish","type":"post","link":"https:\/\/cablemanpro.com\/wallstreetpr\/alliance-data-systems-corporation-nyseads-chief-executive-officer-ed-heffernan-says-acquisition-of-conversant-inc-nasdaqcnvr-bulks-up-in-digital-marketing-31015","title":{"rendered":"Alliance Data Systems Corporation (NYSE:ADS) Chief Executive Officer Ed Heffernan Says Acquisition Of Conversant Inc (NASDAQ:CNVR) \u2018Bulks Up\u2019 In Digital Marketing"},"content":{"rendered":"<p style=\"text-align: justify;\">Boston, MA 09\/12\/2014 (wallstreetpr) \u2013 Data-driven marketing and loyalty solutions provider, <strong>Alliance Data Systems Corporation (NYSE:ADS)<\/strong> Chief Executive Officer Ed Heffernan said that the acquisition of digital marketing services company, <strong>Conversant Inc (NASDAQ:CNVR)<\/strong> \u2018bulks up\u2019 the company in digital marketing.<\/p>\n<p style=\"text-align: justify;\"><strong>Fastest Growth<\/strong><\/p>\n<p style=\"text-align: justify;\">The company CEO said that the digital market has been witnessing the biggest secular growth, according to its <a href=\"http:\/\/finance.yahoo.com\/news\/alliance-data-acquire-ad-tech-200200125.html\" target=\"_blank\">statement<\/a>. Therefore, he was more impressed by Conversant influence in digital capabilities across Alliance Data Systems Corporation (NYSE:ADS)\u2019s organization. He was confident of the combination generating strong demand for\u00a0Conversant Inc (NASDAQ:CNVR) \u2018s products apart from the possibility of fuelling growth pace with the existing clients at Epsilon, as well as, every Alliance Data business.<\/p>\n<p style=\"text-align: justify;\">Ed Heffernan said that the acquisition was an ideal fit for both the companies since the merged entity would become more balanced and a diversified one. After the completion of the merger, Epsilon\/Conversant\u2019s contribution to consolidated revenue would be 35% while LoyaltyOne and Private Label would contribute 25% and 40% respectively.<\/p>\n<p style=\"text-align: justify;\"><strong>Acquisition of Conversant<\/strong><\/p>\n<p style=\"text-align: justify;\">Both the companies have struck a deal whereby\u00a0Alliance Data Systems Corporation (NYSE:ADS) would buy all\u00a0Conversant Inc (NASDAQ:CNVR) outstanding shares in exchange of either Alliance Data stock or cash worth about $2.3 billion. In other words, Alliance Data would buy Conversant at $35 a share.<\/p>\n<p style=\"text-align: justify;\">Alliance Data Systems Corporation (NYSE:ADS)\u00a0would pay about 48% in cash and the rest of 52% in ADS shares. While the exchange ratio has been fixed at 0.07037, the cash portion would be a minimum of $14.98 and a maximum of $18.62 a share representing a float of 10%. The deal, which is subject to approval from the regulators, would be expected to be completed by the year end.\u00a0Alliance Data Systems Corporation (NYSE:ADS) predicts earnings accretion from the deal to be about 50 cents a share to its core earnings in the first year and 75 cents a share in the second year.<\/p>\n<p style=\"text-align: justify;\">The companies have not indicated any cost synergies or revenue while factoring into earnings accretion estimate. After the closure of the transaction,\u00a0Conversant Inc (NASDAQ:CNVR) would be part of Epsilon.<\/p>\n<p style=\"text-align: justify;\"><strong>Total Market <\/strong><\/p>\n<p style=\"text-align: justify;\">Both the companies were competing in the $400 billion marketing spend in North America annually. It can be classified into three categories of spend. While $150 billion comes from the traditional or general adverting, another $150 billion generated from traditional direct marketing like catalog, inserts, direct mail, etc. Digital marketing such as display, email, search, mobile, video and social generates $100 billion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Boston, MA 09\/12\/2014 (wallstreetpr) \u2013 Data-driven marketing and loyalty solutions provider, Alliance Data Systems Corporation (NYSE:ADS) Chief Executive Officer Ed Heffernan said that the acquisition 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