Boston, MA 06\/09\/2014 (wallstreetpr) \u2013\u00a0Twitter Inc (NYSE:TWTR)<\/b> made a revelation on June 05, 2014, about a purported purchase of a mobile advertising network startup based in San Francisco, renowned as Namo Media Inc. TWTR seeks to venture into the native advertisement parlance, and append it to its microblogging service. The latest moves are imperative of TWTR’s propositions to bag Namo Media shall be furnished; however, the amount payable for this deal has not yet been revealed.<\/p>\n
This acquisition shall foster second purchase of mobile advertising network. The company bought MoPub earlier; it is a popular service provider that delivers native advertisements to myriad users online across its microblogging mobile application portal.<\/p>\n
Focus On Mobile Advertisements For Revenues<\/b><\/p>\n
Twitter Inc (NYSE:TWTR)\u00a0expects that its latest fad to buy Namo Media would stealthily boost its net advertising reach close to 1 billion mobile platforms. The company expects to obtain the best combination of the services of MoPub and Namo Media, so as to forge profound seamless ad campaign operations. The possibilities of panning out native ads to mobile devices would help TWTR garner larger associations with individual and organizational promoters, actively dealing in from large and form business endeavors.<\/p>\n
In FY 2013, a number of former Google employees, with expertise and know-how of working for years together in the giant web of advertisement businesses across the Silicon Valley, came together to create Namo Media Inc. The startup was backed by prominent investors including Andreessen Horowitz, Betaworks, Google Ventures, and a number of angel investors like Benjamin Ling of the Khosla Ventures\u2019 fame!<\/p>\n
The Benefits Of Native Ads <\/b><\/p>\n
Namo Media touted prominent focus on delivering myriad native mobile adverts, rather than the primordial traditional banner advertisements. Native ads focus on local application centric ads and are greatly subtle, thus boosting impression rates and ensuring genuine on-click-based advertisements. Banner ads, on the other hand, limits users’ engagement as the clicks are often accidental!<\/p>\n
Namo Media Powers TWTR\u2019s Shares Up 3%<\/b><\/p>\n
Twitter Inc (NYSE:TWTR)\u00a0has made a timely move to focus on greater money-minting and broadening profitability as the global Twitter user-base is increasing with every passing day. Though TWTR’s user-base grew 25% YoY in Q1-2014, analysis during the past 6 months in 2014 witnessed 40-50% slower growth, in contrast to the same period during the first half of 2013. TWTR’s shares soared 3% post-announcement of the Namo Media deal on June 5, plunging afterwards by 1.65% at the end of June 6, 2014.<\/p>\n","protected":false},"excerpt":{"rendered":"
Boston, MA 06\/09\/2014 (wallstreetpr) \u2013\u00a0Twitter Inc (NYSE:TWTR) made a revelation on June 05, 2014, about a purported purchase of a mobile advertising network startup based […]<\/p>\n","protected":false},"author":10,"featured_media":14415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_2902945987_2902945987":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[263],"tags":[4079,4078],"stock_ticker":[],"class_list":["post-25014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-nysetwtr","tag-twitter-inc-nysetwtr","entry"],"acf":[],"yoast_head":"\n