Boston, MA 04\/17\/2014 (wallstreetpr) –\u00a0The global payment services company Mastercard Inc (NYSE:MA)<\/b> has acquired Pinpoint, a company that provides loyalty and rewards in Asian-Pacific region. The acquisition is the latest move by Mastercard to expand market share and diversified into more and promising markets around the world. It also comes at a time when the company seeks to repel intensive competition in its industry.<\/p>\n
The industry of global money movement and payment services continues to attract many players given the lucrative nature of the business. However, Mastercard banks on its strong financial ability to aggressively expand its market share around the world to tap higher revenue. The company also counts on its clean track record and expertise in the global payment services to fuel growth of market share, revenue and profits.<\/p>\n
\u00a0Pinpoint acquisition<\/b><\/p>\n
The financial details involved in the acquisition of Pinpoint were not revealed, however, Mastercard Inc (NYSE:MA) officials stated that the acquisition will bolster operations across Asia Pacific. The head of Mastercard operations in Asia, Middle East and Africa, Vicky Bindra, said bringing personalized reward services to customers and cardholders has always been a priority for Mastercard.<\/p>\n
On that note, Mastercard might be seen making more similar acquisition in the future as it seeks to sharpen its competitive edge in the area of loyalty and rewards.<\/p>\n
Pinpoint is based in Australia, but it serves several markets in the Asian region. Its markets include Taiwan, Japan, India and China. It helps merchants and financial institutions in these markets to manage their loyalty and reward programs. Founded in 1984, Pinpoint boasts 30 years of experience and expertise in the loyalty and rewards market. It is that experience that Mastercard Inc (NYSE:MA) believes holds the promise for its future in the fast-growing global money business.<\/p>\n
Pinpoint currently serves more than 35 million customers with its rewards program. According Mastercard officials, they hope to help Pinpoint customers to attract more clients while retaining their existing clients through competitive technology.<\/p>\n
Closing the deal<\/b><\/p>\n
Mastercard Inc (NYSE:MA) expects to close its acquisition deal with Pinpoint in the second quarter of 2014.<\/p>\n","protected":false},"excerpt":{"rendered":"
Boston, MA 04\/17\/2014 (wallstreetpr) –\u00a0The global payment services company Mastercard Inc (NYSE:MA) has acquired Pinpoint, a company that provides loyalty and rewards in Asian-Pacific region. […]<\/p>\n","protected":false},"author":15,"featured_media":19818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_2902945987_2902945987":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[2236],"tags":[1870,1871],"stock_ticker":[],"class_list":["post-19798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-mastercard-inc-nysema","tag-nysema","entry"],"acf":[],"yoast_head":"\n