{"id":140943,"date":"2026-07-29T16:47:15","date_gmt":"2026-07-29T20:47:15","guid":{"rendered":"https:\/\/cablemanpro.com\/wallstreetpr\/caitlin-clark-sends-wnba-all-star-ratings-soaring-as-3-point-contest-audience-falls-without-her-140943"},"modified":"2026-07-29T16:47:15","modified_gmt":"2026-07-29T20:47:15","slug":"caitlin-clark-sends-wnba-all-star-ratings-soaring-as-3-point-contest-audience-falls-without-her","status":"publish","type":"post","link":"https:\/\/cablemanpro.com\/wallstreetpr\/caitlin-clark-sends-wnba-all-star-ratings-soaring-as-3-point-contest-audience-falls-without-her-140943","title":{"rendered":"Caitlin Clark sends WNBA All-Star ratings soaring as 3-point contest audience falls without her"},"content":{"rendered":"
\n

ESPN had plenty to celebrate after WNBA<\/a> All-Star Weekend.<\/p>\n

Saturday night\u2019s WNBA All-Star Game averaged 3.2 million viewers on ABC, peaked at 3.3 million and became the second-most-watched edition of the event in league history.<\/p>\n

The audience increased 44% from last year, when Caitlin Clark<\/a> attended the game but didn’t play because of an injury.<\/p>\n

This year, Clark returned to the court.<\/p>\n

One night earlier, however, she wasn’t part of the WNBA 3-Point Contest<\/a> after declining an invitation, and she wasn’t among the participants in the WNBA\u2019s new Shooting Stars event.<\/p>\n

CAITLIN CLARK DECLINES WNBA 3-POINT CONTEST INVITATION, DEALING MAJOR BLOW TO ALL-STAR WEEKEND AND ESPN<\/strong><\/a><\/p>\n

That audience, predictably, went in the opposite direction.<\/p>\n

After OutKick and Fox News Digital asked ESPN for the figures, a network spokesperson said Friday\u2019s telecast averaged 1.17 million viewers on ESPN and peaked at 1.35 million.<\/p>\n

The average declined approximately 11% from the 1.318 million viewers who watched last year\u2019s competition.<\/p>\n

Clark didn’t compete last year either, but she was expected to make her 3-Point Contest debut before withdrawing because of an injury just one day before the broadcast.<\/p>\n

ESPN publicly celebrated Saturday\u2019s strong audience. It also promoted the 1.8 million viewers who watched WNBA Countdown, which featured a sit-down interview with Clark before the game.<\/p>\n

But its ratings graphic did not include Friday\u2019s average or peak audience.<\/p>\n

ESPN didn’t explain why.<\/p>\n

The 1.17 million figure is quite solid for a league that went 16 years without drawing a seven-figure audience before Clark arrived on the scene.<\/p>\n

It was the second-largest audience on record for the WNBA\u2019s Friday All-Star events, approximately 68% higher than the 695,000 viewers who watched in 2024 and more than four times the 288,000-viewer audience from 2023.<\/p>\n

Still, the number declined.<\/p>\n

And ESPN, which found space in its graphic for Saturday\u2019s game, its peak audience, the year-over-year increase, the game\u2019s historical ranking and even the pregame show, didn’t publicly mention it.<\/p>\n

WNBA MEDIA PREDICTABLY EMBARRASSES ITSELF AGAIN BY IGNORING SOPHIE CUNNINGHAM STORY OVER ALL-STAR WEEKEND<\/strong><\/a><\/p>\n

Networks promote numbers that make their programming look good, obviously.<\/p>\n

But the selective celebration produced a revealing contrast between the WNBA events in which Clark participated and the one she didn’t.<\/p>\n

Saturday\u2019s game drew roughly one million more viewers than the 2.19 million who watched the 2025 All-Star Game, when Clark remained on the bench with a groin injury.<\/p>\n

Last year\u2019s audience was still the second-largest in event history at the time, but it fell 36% from the record set in 2024.<\/p>\n

This year, Clark returned to the court and the audience surged 44%.<\/p>\n

Apparently, there is a meaningful difference between having Caitlin Clark in the building and having Caitlin Clark actually playing basketball. Who would have thought?<\/p>\n

The 2026 audience also finished only about 7% below the record 3.442 million viewers who watched the 2024 All-Star Game.<\/p>\n

That comparison makes this year\u2019s number look even more impressive, although it requires substantial context.<\/p>\n

The 2024 game wasn’t a traditional All-Star exhibition.<\/p>\n

Clark and Angel Reese<\/a>, whose college rivalry helped transform women\u2019s basketball viewership, played on the same team for the first time.<\/p>\n

ANGEL REESE\u2019S LATEST WNBA CONTROVERSY SHOWS HOW VICTIMHOOD BECAME CENTRAL TO HER BRAND<\/strong><\/a><\/p>\n

Their WNBA All-Star team faced the U.S. Olympic roster after Clark\u2019s controversial exclusion from Team USA, creating an obvious revenge storyline.<\/p>\n

The players also treated the game seriously. Team WNBA defeated Team USA, 117-109, in what doubled as a tune-up before the Paris Olympics<\/a>.<\/p>\n

This year\u2019s game had none of that.<\/p>\n

It used a more conventional All-Star format, lacked the Olympic controversy and featured the limited defensive effort that has become common in professional All-Star showcases.<\/p>\n

Yet it still attracted 3.2 million viewers.<\/p>\n

There’s also an important Nielsen caveat because the 2024, 2025 and 2026 audiences were not all measured under the same system.<\/p>\n

Nielsen expanded its out-of-home measurement to cover 100% of the contiguous U.S. television population beginning in early 2025, up from 66% previously. That change is especially relevant to live sports, which attract substantial viewing in bars, restaurants and other communal locations.<\/p>\n

This year\u2019s numbers were also reported using Nielsen\u2019s newer Big Data + Panel methodology, which became the standard after last year\u2019s All-Star Weekend.<\/p>\n

That means neither the comparison with the 2024 record nor the year-over-year comparison with 2025 is perfectly apples-to-apples.<\/p>\n

Still, the methodology changes don’t diminish the most obvious result.<\/p>\n

Clark didn’t play in last year\u2019s All-Star Game.<\/p>\n

She played this year.<\/p>\n

The audience increased by roughly one million viewers.<\/p>\n

Friday\u2019s comparison is more complicated, but the decline remains newsworthy because it’s important not to treat the “Clark effect” as an on-off switch.<\/p>\n

WNBA events benefit from Clark\u2019s presence even when she isn’t competing.<\/p>\n

Indiana Fever<\/a> games have continued to produce strong audiences while Clark is injured because viewers remain interested in her team, her status and whether she appears on the broadcast.<\/p>\n

A Fever game without Clark on the court is still a Fever game. Those broadcasts routinely outperform games featuring two teams with no connection to her.<\/p>\n

All-Star Weekend works similarly.<\/p>\n

Clark didn’t compete Friday, but the event remained attached to a weekend whose central attraction was Clark. She was in Chicago, appeared throughout the weekend and was scheduled to play in Saturday\u2019s game.<\/p>\n

So the Shooting Stars event and 3-Point Contest still benefited<\/a> from the same halo that helps Fever games when she is sidelined.<\/p>\n

Even with that advantage, and despite the broader Nielsen system used this year, the audience declined from 1.318 million to 1.17 million.<\/p>\n

ESPN\u2019s decision to omit Friday\u2019s figures becomes more interesting with that backdrop.<\/p>\n

The network had Friday\u2019s average and peak audiences available but chose not to include either figure in its public ratings graphic.<\/p>\n

Instead, ESPN celebrated 3.2 million viewers for a game featuring Clark, a 3.3 million peak and 1.8 million for a pregame show featuring a sit-down interview with Clark.<\/p>\n

It provided Friday\u2019s 1.17 million average and 1.35 million peak only after OutKick and Fox News Digital requested them.<\/p>\n

CLICK HERE FOR MORE SPORTS COVERAGE ON <\/strong><\/a>FOXNEWS.COM<\/strong><\/a><\/p>\n

The WNBA continues to insist that its growth story is bigger than one player.<\/p>\n

SIGN UP TO GET THE LATEST SPORTS NEWS<\/strong><\/a><\/p>\n

But All-Star Weekend provided another reminder of the hierarchy.<\/p>\n

When Caitlin Clark is around, the WNBA benefits.<\/p>\n

When Caitlin Clark actually plays, the audience changes entirely.<\/p>\n<\/div>\n

Source – https:\/\/www.foxnews.com\/outkick-sports\/caitlin-clark-sends-wnba-all-star-ratings-soaring-3-point-contest-audience-falls-without-her <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

ESPN had plenty to celebrate after WNBA All-Star Weekend. Saturday night\u2019s WNBA All-Star Game averaged 3.2 million viewers on ABC, peaked at 3.3 million and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_2902945987_2902945987":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[16563],"tags":[],"stock_ticker":[],"class_list":["post-140943","post","type-post","status-publish","format-standard","hentry","category-market-news","entry"],"acf":[],"yoast_head":"\nCaitlin Clark sends WNBA All-Star ratings soaring as 3-point contest audience falls without her - Wall Street PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cablemanpro.com\/wallstreetpr\/caitlin-clark-sends-wnba-all-star-ratings-soaring-as-3-point-contest-audience-falls-without-her-140943\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caitlin Clark sends WNBA All-Star ratings soaring as 3-point contest audience falls without her - Wall Street PR\" \/>\n<meta property=\"og:description\" content=\"ESPN had plenty to celebrate after WNBA All-Star Weekend. 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