{"id":140062,"date":"2026-07-22T15:05:09","date_gmt":"2026-07-22T19:05:09","guid":{"rendered":"https:\/\/cablemanpro.com\/wallstreetpr\/caitlin-clark-creates-wnba-ratings-tug-of-war-as-cbs-nbc-tout-dueling-viewership-records-140062"},"modified":"2026-07-22T15:05:09","modified_gmt":"2026-07-22T19:05:09","slug":"caitlin-clark-creates-wnba-ratings-tug-of-war-as-cbs-nbc-tout-dueling-viewership-records","status":"publish","type":"post","link":"https:\/\/cablemanpro.com\/wallstreetpr\/caitlin-clark-creates-wnba-ratings-tug-of-war-as-cbs-nbc-tout-dueling-viewership-records-140062","title":{"rendered":"Caitlin Clark creates WNBA ratings tug-of-war as CBS, NBC tout dueling viewership records"},"content":{"rendered":"
\n

Caitlin Clark\u2019s popularity has reached a new level.<\/p>\n

It\u2019s no longer noteworthy simply because she delivers another massive television audience. Now, major networks are simultaneously claiming that they carried the most-watched WNBA<\/a> game of the season. Of course, both games included Clark and the Indiana Fever.<\/p>\n

CAITLIN CLARK DECLINES WNBA 3-POINT CONTEST INVITATION, DEALING MAJOR BLOW TO ALL-STAR WEEKEND AND ESPN<\/strong><\/a><\/p>\n

CBS Sports announced Tuesday that the July 18 game between the Indiana Fever and New York Liberty averaged 2.579 million viewers and peaked at just over 3 million.<\/p>\n

Caitlin Clark helps WNBA hit historic late-night cable number despite limited return in LA<\/p>\n

The network called it the most-watched WNBA game on any network this season and the second-most-watched WNBA game on any network since 2000.<\/p>\n

There\u2019s just one issue.<\/p>\n

NBC made essentially the same announcement six days earlier.<\/p>\n

NBC said the Fever\u2019s July 12 game against the Las Vegas Aces<\/a> averaged a Total Audience Delivery of 2.64 million viewers across NBC and Peacock. The network called it the most-watched WNBA game of the 2026 season and the second-most-watched WNBA regular-season game since 2000.<\/p>\n

So, which network actually carried the biggest WNBA game of the year?<\/p>\n

Potentially both.<\/p>\n

The difference comes down to how the audiences were measured and how the networks worded their respective claims.<\/p>\n

CBS\u2019s 2.579 million figure was based on Nielsen Big Data + Panel measurement. NBC\u2019s 2.64 million figure was a combined Total Audience Delivery across NBC and Peacock, incorporating Nielsen\u2019s television data and digital viewing measured by Adobe Analytics.<\/p>\n

In other words, CBS is claiming the most-watched WNBA game on an individual television network. NBC is claiming the largest combined audience across its broadcast and streaming platforms.<\/p>\n

The NBC total topped the CBS number by only 61,000 viewers, a difference of approximately 2.4%. But because Peacock viewers were included in NBC\u2019s figure, the two numbers aren\u2019t exactly apples-to-apples.<\/p>\n

Sports Media Watch reported the NBC linear audience at 2.46 million, with the rest of the Total Audience Delivery coming from streaming measured by Adobe Analytics.<\/p>\n

Neither network is necessarily wrong. They are measuring slightly different things and promoting the version that allows each to claim the top spot.<\/p>\n

That\u2019s what network PR departments do.<\/p>\n

But the dueling claims reveal something far more important than which company gets to put “most-watched” on a graphic.<\/p>\n

WNBA ALL-STAR CHARITY INITIATIVE SUPPORTS SPORTS GROUP THAT SAYS IT IS \u2018MOVING BEYOND THE BINARY OF GIRL\u2019<\/strong><\/a><\/p>\n

Clark and the Fever produced two audiences exceeding 2.5 million viewers in six days, on two different networks, against two different opponents, and on two different days of the week.<\/p>\n

The July 12 Fever-Aces game, which was played on a Sunday, averaged 2.64 million viewers and peaked at 2.8 million, despite tipping off at 9 p.m. ET and ending after 11 p.m. Indiana won the game, 109-75.<\/p>\n

Six days later, Fever-Liberty averaged 2.579 million and drew more than three million viewers at its peak on a Saturday night.<\/p>\n

CBS now owns the two largest reported Nielsen-measured single-network WNBA audiences of the season. The previous leader was the June 6 matchup between the same two teams, which averaged 2.557 million viewers.<\/p>\n

The rematch didn\u2019t merely approach that audience. It surpassed it. That also means that Clark might have helped create another must-see WNBA rivalry<\/a>. Her games against Angel Reese-led teams have always drawn well, but now it appears that fans like to watch her face the New York Liberty, too.<\/p>\n

For the record, the only WNBA regular-season game to draw a larger audience since 2000 was the Fever\u2019s 2025 season opener against Angel Reese<\/a> and the Chicago Sky, which averaged 2.7 million viewers on ABC and peaked at 3.1 million.<\/p>\n

The Fever\u2019s grip on the modern WNBA ratings leaderboard extends far beyond the top three. Based on published national television audiences, Indiana has appeared in the 28 highest-rated WNBA regular-season games of the past 20 years.<\/p>\n

The first game on the list that did not feature the Fever is the May 2024 matchup between the Los Angeles Sparks<\/a> and Las Vegas Aces, which averaged 1.34 million viewers on ABC and is tied for 29th with a Fever-Mercury game from later that season.<\/p>\n

No WNBA game from 2009 through 2023 reached even 1 million viewers, and Candace Parker\u2019s highly anticipated 2008 debut drew 1.07 million, meaning none of those games threatens the 1.34 million cutoff.<\/p>\n

CAITLIN CLARK KEEPS DELIVERING RECORD WNBA VIEWERSHIP AS FEVER TOP 1 MILLION CABLE VIEWERS YET AGAIN<\/strong><\/a><\/p>\n

Essentially, Clark and the Fever have overwhelmed the WNBA ratings chart to the point that the league\u2019s biggest modern audiences are now competing against one another.<\/p>\n

The biggest question surrounding a Caitlin Clark-driven television rating is no longer whether it set some kind of record.<\/p>\n

It\u2019s which network gets to claim it.<\/p>\n<\/div>\n

Source – https:\/\/www.foxnews.com\/outkick-sports\/caitlin-clark-creates-wnba-ratings-tug-of-war-cbs-nbc-tout-dueling-viewership-records <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Caitlin Clark\u2019s popularity has reached a new level. It\u2019s no longer noteworthy simply because she delivers another massive television audience. Now, major networks are simultaneously […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_2902945987_2902945987":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[16563],"tags":[],"stock_ticker":[],"class_list":["post-140062","post","type-post","status-publish","format-standard","hentry","category-market-news","entry"],"acf":[],"yoast_head":"\nCaitlin Clark creates WNBA ratings tug-of-war as CBS, NBC tout dueling viewership records - Wall Street PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cablemanpro.com\/wallstreetpr\/caitlin-clark-creates-wnba-ratings-tug-of-war-as-cbs-nbc-tout-dueling-viewership-records-140062\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caitlin Clark creates WNBA ratings tug-of-war as CBS, NBC tout dueling viewership records - Wall Street PR\" \/>\n<meta property=\"og:description\" content=\"Caitlin Clark\u2019s popularity has reached a new level. 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