{"id":139522,"date":"2026-07-18T09:00:07","date_gmt":"2026-07-18T13:00:07","guid":{"rendered":"https:\/\/cablemanpro.com\/wallstreetpr\/bakery-owner-who-went-viral-with-response-to-critical-influencer-speaks-out-on-why-she-defended-her-business-139522"},"modified":"2026-07-18T09:00:07","modified_gmt":"2026-07-18T13:00:07","slug":"bakery-owner-who-went-viral-with-response-to-critical-influencer-speaks-out-on-why-she-defended-her-business","status":"publish","type":"post","link":"https:\/\/cablemanpro.com\/wallstreetpr\/bakery-owner-who-went-viral-with-response-to-critical-influencer-speaks-out-on-why-she-defended-her-business-139522","title":{"rendered":"Bakery owner who went viral with response to critical influencer speaks out on why she defended her business"},"content":{"rendered":"<div>\n<p>An Arizona bakery owner <a href=\"https:\/\/www.tiktok.com\/@jlpatisserie\/video\/7559336083335499022\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">went viral after<\/a> calling out incorrect claims an influencer made about her pastries in October after she turned down a collaboration.<\/p>\n<p>Jenna Leurquin, the owner of Jenna Leurquin Patisserie, known as JL Patisserie, <a href=\"https:\/\/foxnews.com\/category\/features\/exclusive\" target=\"_blank\" rel=\"noopener noreferrer\">spoke with Fox News<\/a> Digital about why she made the viral video and the importance of transparency among the <a href=\"https:\/\/foxnews.com\/category\/food-drink\/food\/food-trends\" target=\"_blank\" rel=\"noopener noreferrer\">new trend of<\/a> influencers reviewing small businesses, even offering financial incentives for marketing.<\/p>\n<p><a href=\"https:\/\/jlpatisserie.com\/la-maison\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">JL Patisserie<\/a> was opened by Leurquin, an immigrant from Belgium, in 2018, and now has three locations, two in Phoenix and one in Scottsdale.<\/p>\n<p><a href=\"https:\/\/foxnews.com\/media\/didnt-exist-money-real-influencer-sounds-alarm-ai-deception\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>SHE DIDN\u2019T EXIST, BUT THE MONEY DID: A REAL INFLUENCER SOUNDS THE ALARM ON AI DECEPTION<\/strong><\/a><\/p>\n<p>Aurora Griffo, who has reviewed restaurants on her TikTok account Glamorama, (<a href=\"https:\/\/www.tiktok.com\/@glamoramaaaaa\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">now @glamoramaaaaa<\/a>); stirred some controversy that many have called &#8220;pastry gate&#8221; after her review of JL Patisserie.<\/p>\n<p>&#8220;I do not mind spending $10 on a pastry if they are really good, but you cannot use fake-a&#8211; ingredients,&#8221; she said in the now-deleted review.<\/p>\n<p>Specifically criticizing the pistachio croissant, Griffo said, &#8220;That pistachio color is about as natural as my boobs, a&#8211; and waistline.&#8221;<\/p>\n<p>She added, &#8220;With all of that being said, I think if you stay away from the expensive ingredients, like deez nuts, you can definitely enjoy delicious, rich pastry here.&#8221; Griffo&#8217;s review did not initially go viral, but it caught the eye of the bakery owner.<\/p>\n<p>Leurquin expressed respect for different opinions. She felt the need to address the claims to defend her bakery, in a TikTok that now has over <a href=\"https:\/\/foxnews.com\/category\/entertainment\/genres\/viral\" target=\"_blank\" rel=\"noopener noreferrer\">73 million views<\/a>.<\/p>\n<p>Leurquin explained to Fox News Digital why she responded.\u00a0<\/p>\n<p>&#8220;So it felt that this video misrepresented our business, our culture and really what we are passionate about and what we really work hard to do. We really pride ourselves in the methods and like the <a href=\"https:\/\/foxnews.com\/category\/food-drink\/recipes\/techniques\/baking\" target=\"_blank\" rel=\"noopener noreferrer\">artisanal methods of making<\/a> everything that we make, <a href=\"https:\/\/foxnews.com\/category\/food-drink\/recipes\/techniques\/baking\" target=\"_blank\" rel=\"noopener noreferrer\">all of our croissants<\/a>, all our breads, our sourdough.&#8221;<\/p>\n<p>Leurquin hit back on the false ingredients claim in the video, sharing that most of the ingredients are imported from Europe.<\/p>\n<p>&#8220;It felt the review specifically tried to hurt us because she didn&#8217;t get what she wanted, she said. &#8220;And so she was stating facts that were not true about us. And so I just wanted to speak out and demonstrate really who we are and what we do.&#8221;<\/p>\n<p><a href=\"https:\/\/foxnews.com\/food-drink\/young-entrepreneur-turns-humble-dessert-shop-rapidly-expanding-empire\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>YOUNG ENTREPRENEUR TURNS HUMBLE DESSERT SHOP INTO RAPIDLY EXPANDING EMPIRE<\/strong><\/a><\/p>\n<p>This comes as more stories continue to demonstrate conflicts that arise from influencers reviewing restaurants.<\/p>\n<p>&#8220;Restaurant owner goes viral after calling out influencer asking for $1,800 to eat there,&#8221; one story published on <a href=\"https:\/\/creators.yahoo.com\/lifestyle\/story\/restaurant-owner-goes-viral-after-calling-out-influencer-asking-for-1800-to-eat-there-131623427.html\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Yahoo Creators<\/a> said.<\/p>\n<p>&#8220;These L.A. Restaurants Are Speaking Out After The Influencers They Paid Ghosted Them,&#8221; reads another by <a href=\"https:\/\/lataco.com\/restaurants-influencers-ghosting\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">L.A. Taco<\/a>.<\/p>\n<p>&#8220;Social media influencer arrested for skipping out on nearly $400 restaurant bill after live streaming meal,&#8221; another story from <a href=\"https:\/\/www.the-independent.com\/life-style\/chud-the-builder-arrest-nashville-dalton-eatherly-b2974496.html\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">The Independent<\/a> reports.<\/p>\n<p>Although Leurquin acknowledged that influencers can be powerful, she had to turn down the offer to collaborate due to what her budget allowed at the time.<\/p>\n<p>&#8220;She had originally DMed us and asked to work in a collaborative way for her to come in our restaurant or bakery and try some of the products. And I told her immediately when she reached out, \u2018Hey, unfortunately, right now I have zero budget for social media or influencer marketing.\u2019&#8221;<\/p>\n<p>After the conflict took the internet by storm, Griffo changed her username and deleted her review videos.<\/p>\n<p>Griffo <a href=\"https:\/\/www.tiktok.com\/@glamoramaaaaa\/video\/7561352140392811798\" target=\"_blank\" rel=\"nofollow noopener\">posted a response<\/a> amid <strong>&#8220;<\/strong>Pastry Gate,<strong>&#8220;<\/strong> disputing Leurquin&#8217;s claims that she requested payment for a review.<\/p>\n<p>Although screenshots Griffo shared on TikTok appear to show she did not request monetary compensation, they also indicate she asked for her meal and gratuity to be comped and said she would not publish a review if her experience was poor.<\/p>\n<p>Leurquin&#8217;s statements matched up with the screenshots regarding the request for comped food.<\/p>\n<p>Griffo also claimed in her response that the bakery &#8220;punched down&#8221; because they have a larger social media presence than she did.<\/p>\n<p><a href=\"https:\/\/www.foxnews.com\/media\/military-husband-goes-viral-sharing-simple-life-hack-his-wife#&amp;_intcmp=fnc_category_category_main-content_article-list_1_5\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>MILITARY HUSBAND GOES VIRAL SHARING SIMPLE LIFE HACK WITH HIS WIFE<\/strong><\/a><\/p>\n<p>Before agreeing to anything, Griffo showed up to her restaurant anyway to film a review.<\/p>\n<p>&#8220;We realized who she was early on in the interaction,&#8221; Leurquin said. &#8220;And then she asked to turn the music down because one of my team members is French and he speaks with a bit of a French accent. And she said she couldn&#8217;t understand him well. So we turned down the music. And then she complained about a few things. So we offered her drinks on the house. We were trying to be nice and accommodating. Obviously, we turned the music down and all of that stuff. So then she went to sit outside and she started recording.&#8221;<\/p>\n<p>According to Griffo, she was provided a shot of espresso.<\/p>\n<p>After Griffo accused the bakery of using fake ingredients, Leurquin took to TikTok to set the record straight. Including showing the pistachio paste made out of pure pistachios and flour imported from Europe.<\/p>\n<p>As a result of the viral incident, according to Leurquin, they saw an increase in customers. The bakery owner said the support came after a &#8220;rough&#8221; 2025 summer.<\/p>\n<p>&#8220;I think the community really came and supported us,&#8221; she said. &#8220;It also helped us tremendously.<\/p>\n<p>Leurquin said she believes this conflict may have impacted how people use influencers and the desire for authenticity.<\/p>\n<p>&#8220;I do think prior to this really big moment, some people started realizing that influencers were a little bit biased,&#8221; she said. &#8220;And so I think this was an opportunity for them to really see what&#8217;s going on behind closed doors and how those influencers actually do engage with the restaurants.&#8221;<\/p>\n<p>The bakery owner acknowledged that influencers make money from content and collaborations, but shared that this expense can be difficult for small businesses trying to make ends meet.<\/p>\n<p>As for Leurquin, she uses TikTok to demonstrate the behind-the-scenes of what goes into running a bakery, from interacting with customers and days spent making pastries.<\/p>\n<p>&#8220;I think my approach in <a href=\"https:\/\/www.tiktok.com\/@jlpatisserie\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">my social media<\/a> is to showcase people what it takes to do what we do and the labor that&#8217;s behind it for people to really truly appreciate it,&#8221; she said.<\/p>\n<p>The TikTok page has over 690K followers and nearly 24 million likes across all videos.<\/p>\n<p><a href=\"https:\/\/www.foxnews.com\/outkick-culture\/internet-influencer-clavicular-ditches-looksmaxxing-trend-different-avenue-geomaxxing\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>INTERNET INFLUENCER CLAVICULAR DITCHES &#8216;LOOKSMAXXING&#8217; TREND FOR DIFFERENT AVENUE OF \u2018GEOMAXXING\u2019<\/strong><\/a><\/p>\n<p>Griffo <a href=\"https:\/\/www.tiktok.com\/@glamoramaaaaa\/photo\/7561353557841104150\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">shared an apology<\/a> on social media after posting the response video, that said in part,<\/p>\n<p>&#8220;First and foremost. I want to address the &#8216;fake a&#8211; ingredients&#8217; comment. When I tasted the pistachio pastry, I noticed a strong pistachio flavor that reminded me of extract or flavoring so I assumed that&#8217;s what was used to enhance the taste. Maybe it was added, maybe it wasn&#8217;t. But I want to be clear they do use real ingredients as well, and I should have been more thoughtful with my wording.&#8221;<\/p>\n<p><a href=\"https:\/\/www.foxnews.com\/food-drink\/restaurant-owner-says-dining-room-not-playground-etiquette-experts-weigh-viral-debate#&amp;_intcmp=fnc_category_category_main-content_article-list_1_3\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>RESTAURANT OWNER SAYS DINING ROOM IS &#8216;NOT A PLAYGROUND&#8217; AS ETIQUETTE EXPERTS WEIGH IN ON VIRAL DEBATE<\/strong><\/a><\/p>\n<p>&#8220;My review was not revenge for being turned down for a collaboration I had already planned to visit and review the bakery regardless, paid or not,&#8221; Griffo wrote. &#8220;But I understand with how things unfolded, it might have looked like I did it out of spite. That\u2019s not who l am, and that was never my intention.&#8221;<\/p>\n<p>Griffo added, &#8220;When the collaboration didn&#8217;t work out, I completely respected that and went in as a regular paying customer. My goal was still to give an honest review, but I see how that message, followed by a negative video, made it seem like I only wanted free food or felt entitled and that&#8217;s not true. That was never my mindset, and I truly regret that it came across that way.&#8221;<\/p>\n<p>She apologized directly to the bakery as well:<\/p>\n<p>&#8220;To the bakery, I\u2019m sincerely sorry for any harm my words may have caused. I respect the time, effort, and heart that goes into running a small business, and I genuinely wish you nothing but success moving forward,&#8221; she wrote. &#8220;At the end of the day, we\u2019re all human. Sometimes we mess up publicly and all we can do is take accountability, learn, and grow from it.&#8221;<\/p>\n<\/div>\n<p><a href=\"https:\/\/www.foxnews.com\/media\/bakery-owner-who-went-viral-response-critical-influencer-speaks-out-why-she-defended-her-business\">Source &#8211; https:\/\/www.foxnews.com\/media\/bakery-owner-who-went-viral-response-critical-influencer-speaks-out-why-she-defended-her-business <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An Arizona bakery owner went viral after calling out incorrect claims an influencer made about her pastries in October after she turned down a collaboration. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_2902945987_2902945987":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[16563],"tags":[],"stock_ticker":[],"class_list":["post-139522","post","type-post","status-publish","format-standard","hentry","category-market-news","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bakery owner who went viral with response to critical influencer speaks out on why she defended her business - Wall Street PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cablemanpro.com\/wallstreetpr\/bakery-owner-who-went-viral-with-response-to-critical-influencer-speaks-out-on-why-she-defended-her-business-139522\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bakery owner who went viral with response to critical influencer speaks out on why she defended her business - Wall Street PR\" \/>\n<meta property=\"og:description\" content=\"An Arizona bakery owner went viral after calling out incorrect claims an influencer made about her pastries in October after she turned down a collaboration. 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