{"id":138943,"date":"2026-07-13T20:21:18","date_gmt":"2026-07-14T00:21:18","guid":{"rendered":"https:\/\/cablemanpro.com\/wallstreetpr\/caitlin-clark-helps-wnba-hit-historic-late-night-cable-number-despite-limited-return-in-la-138943"},"modified":"2026-07-13T20:21:18","modified_gmt":"2026-07-14T00:21:18","slug":"caitlin-clark-helps-wnba-hit-historic-late-night-cable-number-despite-limited-return-in-la","status":"publish","type":"post","link":"https:\/\/cablemanpro.com\/wallstreetpr\/caitlin-clark-helps-wnba-hit-historic-late-night-cable-number-despite-limited-return-in-la-138943","title":{"rendered":"Caitlin Clark helps WNBA hit historic late-night cable number despite limited return in LA"},"content":{"rendered":"
\n

The WNBA has another Caitlin Clark<\/a> television number to celebrate.<\/p>\n

And this one might be even more impressive than some of the bigger ones.<\/p>\n

Clark and the Indiana Fever<\/a> helped deliver an average audience of 1.04 million viewers for Wednesday night\u2019s game against the Los Angeles Sparks, according to USA Sports PR.<\/p>\n

The Fever lost, 106-92, and Clark played just 16 minutes<\/a> in her return from a back injury that had kept her out for the previous two weeks. But that feels secondary to the bigger story here.<\/p>\n

WNBA WANTS A BIGGER STORY THAN CAITLIN CLARK, BUT TV RATINGS KEEP POINTING BACK TO HER<\/strong><\/a><\/p>\n

One million viewers is a monster number for the WNBA under almost any circumstance.<\/p>\n

But these weren’t exactly favorable circumstances.<\/p>\n

The game aired across USA Network and CNBC. Clark has drawn much bigger numbers on broadcast television, but this was cable-only.<\/p>\n

Additionally, this was not a weekend showcase game. It didn’t even air in a friendly weeknight window. The game, played in Los Angeles, started on a Wednesday night at 10 p.m. ET.<\/p>\n

And it still averaged more than one million viewers.<\/p>\n

According to USA Sports PR, citing Nielsen Big Data + Panel data, Fever-Sparks was the network\u2019s most-watched WNBA game on record, up 149% compared to the 2025 cable average. The network also said it marked the first time in WNBA history that a game with a 10 p.m. ET start averaged at least one million viewers.<\/p>\n

That\u2019s a pretty big deal.<\/p>\n

CAITLIN CLARK BREAKS WNBA RECORD AS FEVER HUMILIATE DEFENDING CHAMPION ACES IN LAS VEGAS<\/strong><\/a><\/p>\n

Indiana\u2019s opening-weekend game against the Dallas Wings<\/a> averaged 2.49 million viewers on ABC, making it the league\u2019s fourth-largest audience, including playoffs and All-Star Games, since 2000. Clark and the Fever later averaged 2.56 million viewers for a CBS game against the New York Liberty, the third-largest WNBA audience of any kind since 2000.<\/p>\n

Those were massive numbers, obviously, and they speak to Clark’s immense popularity.<\/p>\n

While the Fever-Sparks number says something different, it shouldn’t be considered any less important. In a way, it’s more impressive than those previous highs.<\/p>\n

This data shows that Clark can drag the WNBA to a seven-figure TV audience even in a brutal East Coast television window, on cable, in the middle of the week.<\/p>\n

Before Clark arrived, the WNBA went nearly 16 years without a single game averaging a million viewers. The previous seven-figure game came in 2008, when Candace Parker\u2019s professional debut averaged 1.07 million viewers on ABC.<\/p>\n

That was the old ceiling, and it took a highly-anticipated rookie debut airing at 3:30 p.m. ET on a Saturday afternoon on a major broadcast network.<\/p>\n

Now, when Clark is involved, one million viewers on cable at 10 p.m. ET is apparently in play.<\/p>\n

The game itself wasn’t even great for Clark or the Fever. The star guard returned from a back injury aggravated during the June 24 game against the Phoenix Mercury<\/a> and scored just nine points in 16 minutes. Indiana trailed the entire second half and never got closer than a nine-point deficit in the fourth quarter.<\/p>\n

The WNBA and its media supporters continue trying to sell the league\u2019s boom as a broader women\u2019s basketball story. There’s some truth to that. The league is clearly in a better position now than it was a few years ago. The product has more visibility than ever.<\/p>\n

But the biggest television numbers continue to point to Clark.<\/p>\n

Sports Media Watch noted that the five most-watched WNBA games<\/a> this season have all featured Indiana.<\/p>\n

There is an interesting wrinkle there, too. The Fever have started to draw strong numbers even when Clark is not playing.<\/p>\n

Indiana\u2019s July 5 game against the Las Vegas Aces<\/a>, without Clark, averaged 1.55 million viewers on ESPN\u2019s “Women\u2019s Sports Sundays,” making it the biggest cable or streaming WNBA audience of the season at the time.<\/p>\n

But that isn’t the anti-Clark argument some people seem to think it is.<\/p>\n

It\u2019s actually the opposite.<\/p>\n

Clark has turned the Fever into the WNBA\u2019s most important television brand. The team now carries national interest in a way it never did before she arrived. If anything, it’s more of a pro-Clark argument. She generated so much interest in the Fever that people are willing to watch even when she’s not playing.<\/p>\n

Fever games without Clark<\/a> are drawing bigger numbers than non-Fever games, too. So this isn’t simply a case of the entire WNBA drawing bigger audiences.<\/p>\n

The 1.55 million viewers on July 5 was more viewers than the previous two “Women\u2019s Sports Sundays” on ESPN drew combined. Neither of those games, Liberty-Valkyries (743,000 viewers) and Liberty-Sparks (778,000), included the Fever.<\/p>\n

The WNBA is growing. Even drawing over 700,000 viewers for non-Fever games is a massive increase over the pre-Clark era.<\/p>\n

WNBA EXPANDS REGULAR SEASON TO 50 GAMES STARTING IN 2027, THE LONGEST SCHEDULE IN LEAGUE HISTORY<\/strong><\/a><\/p>\n

But every time the league gets another historic TV rating, there’s a common denominator.<\/p>\n

Her name is Caitlin Clark.<\/p>\n<\/div>\n

Source – https:\/\/www.foxnews.com\/outkick-sports\/caitlin-clark-helps-wnba-hit-historic-late-night-cable-number-despite-limited-return-la <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The WNBA has another Caitlin Clark television number to celebrate. And this one might be even more impressive than some of the bigger ones. Clark […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_2902945987_2902945987":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[16563],"tags":[],"stock_ticker":[],"class_list":["post-138943","post","type-post","status-publish","format-standard","hentry","category-market-news","entry"],"acf":[],"yoast_head":"\nCaitlin Clark helps WNBA hit historic late-night cable number despite limited return in LA - Wall Street PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cablemanpro.com\/wallstreetpr\/caitlin-clark-helps-wnba-hit-historic-late-night-cable-number-despite-limited-return-in-la-138943\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caitlin Clark helps WNBA hit historic late-night cable number despite limited return in LA - Wall Street PR\" \/>\n<meta property=\"og:description\" content=\"The WNBA has another Caitlin Clark television number to celebrate. 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