{"id":136712,"date":"2026-06-24T06:00:50","date_gmt":"2026-06-24T10:00:50","guid":{"rendered":"https:\/\/cablemanpro.com\/wallstreetpr\/popular-july-4th-deli-food-that-shocked-shoppers-at-120-a-pound-is-now-even-pricier-136712"},"modified":"2026-06-24T06:00:50","modified_gmt":"2026-06-24T10:00:50","slug":"popular-july-4th-deli-food-that-shocked-shoppers-at-120-a-pound-is-now-even-pricier","status":"publish","type":"post","link":"https:\/\/cablemanpro.com\/wallstreetpr\/popular-july-4th-deli-food-that-shocked-shoppers-at-120-a-pound-is-now-even-pricier-136712","title":{"rendered":"Popular July 4th deli food that shocked shoppers at $120 a pound is now even pricier"},"content":{"rendered":"<div>\n<p>Two years ago, a Long Island deli shocked the country by selling a $120-per-pound <a href=\"https:\/\/www.foxnews.com\/category\/food-drink\/recipes\/meals\/salad\" target=\"_blank\" rel=\"noopener\">lobster salad<\/a> \u2014 and the price has only gone up since.<\/p>\n<p>The upscale Red Horse Market, located in the ultra-wealthy enclave of East Hampton, New York, is now charging even more for the luxury item.<\/p>\n<p>In 2024, a photo of the deli case showed a heaping tray of lobster salad nestled among other <a href=\"https:\/\/www.foxnews.com\/category\/food-drink\/food\" target=\"_blank\" rel=\"noopener\">prepared foods<\/a> \u2014 and the jaw-dropping $120-per-pound price tag. Today, that same lobster salad is listed at $129.99 per pound, photos reveal.<\/p>\n<p><a href=\"https:\/\/www.foxnews.com\/food-drink\/pineapple-pizza-itll-cost-you-121-pizzeria-whose-owners-loathe-topping\" target=\"_blank\" rel=\"noopener\"><strong>PINEAPPLE ON PIZZA: IT&#8217;LL COST YOU $121 AT A PIZZERIA WHOSE OWNERS &#8216;LOATHE&#8217; THE TOPPING<\/strong><\/a><\/p>\n<p>This marks an increase of nearly 8% from the price that sparked national headlines.<\/p>\n<p>Lobster rolls, a summer favorite on the East Coast, are rarely cheap and often sell for $25 to $40 or more, depending on the location.<\/p>\n<p>At Red Horse Market&#8217;s current price, enough lobster salad to fill a generously stuffed roll \u2014 about 4 to 6 ounces \u2014 would cost about $32 to $49 before the bun and other fixings.<\/p>\n<p><a href=\"https:\/\/www.foxnews.com\/newsletters?cmpid=fnfirstnl\" target=\"_blank\" rel=\"noopener\"><strong>CLICK HERE TO SIGN UP FOR OUR LIFESTYLE NEWSLETTER<\/strong><\/a><\/p>\n<p>In 2024, store manager Christian Pineda <a href=\"https:\/\/nypost.com\/2024\/06\/15\/us-news\/hamptons-deli-charging-120-lb-for-lobster-salad\/\" target=\"_blank\" rel=\"nofollow noopener\">told the New York Post<\/a> he had received complaints from only &#8220;some of our customers&#8221; over the price.<\/p>\n<p>&#8220;It&#8217;s because of the quality we&#8217;ve got to charge these prices,&#8221; Pineda said at the time.<\/p>\n<p>&#8220;For our customers, they&#8217;re primarily focused on quality. The local quality is what they want, especially with our meats <a href=\"https:\/\/www.foxnews.com\/category\/food-drink\/recipes\/cuisines\/seafood\" target=\"_blank\" rel=\"noopener\">and seafoods<\/a>.&#8221;<\/p>\n<p><a href=\"https:\/\/www.foxnews.com\/lifestyle\" target=\"_blank\" rel=\"noopener\"><strong>CLICK HERE FOR MORE LIFESTYLE STORIES<\/strong><\/a><\/p>\n<p>At the time, Reddit users were quick to mock the eye-popping price tag.<\/p>\n<p>&#8220;For that price, they need to make it for you fresh!&#8221; one person said. &#8220;I&#8217;m gonna pay $120 a pound for something that&#8217;s sitting out like that??&#8221;<\/p>\n<p>&#8220;They need to go out and catch a fresh lobster for that price,&#8221; another Redditor chimed in.<\/p>\n<p>A third user wrote, &#8220;I wouldn&#8217;t pay $120\/lb for lobster meat alone &#8230; no way am I paying $120 for the added mayo and whatever else gets tossed in.&#8221;<\/p>\n<p>Others were unsurprised by the price tag, especially for the area.<\/p>\n<p>&#8220;I don&#8217;t keep up on the price of lobster, but generally the Red Horse Market is one of the more reasonably priced places for <a href=\"https:\/\/www.foxnews.com\/category\/food-drink\/recipes\/meals\/lunch\" target=\"_blank\" rel=\"noopener\">lunch<\/a>,&#8221; one Long Islander said. &#8220;I am saying this as a tradesman.&#8221;<\/p>\n<p><a href=\"https:\/\/www.foxnews.com\/category\/lifestyle\/quizzes\" target=\"_blank\" rel=\"noopener\"><strong>TEST YOURSELF WITH OUR LATEST LIFESTYLE QUIZ<\/strong><\/a><\/p>\n<p>&#8220;Honestly, I kinda wanna try it,&#8221; another said. &#8220;I probably would have gotten half a pound to taste.&#8221;<\/p>\n<p>Fox News Digital reached out to Red Horse Market for comment.<\/p>\n<\/div>\n<p><a href=\"https:\/\/www.foxnews.com\/food-drink\/popular-july-4th-deli-food-shocked-shoppers-120-pound-now-even-pricier\">Source &#8211; https:\/\/www.foxnews.com\/food-drink\/popular-july-4th-deli-food-shocked-shoppers-120-pound-now-even-pricier <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two years ago, a Long Island deli shocked the country by selling a $120-per-pound lobster salad \u2014 and the price has only gone up since. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_2902945987_2902945987":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[16563],"tags":[],"stock_ticker":[],"class_list":["post-136712","post","type-post","status-publish","format-standard","hentry","category-market-news","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Popular July 4th deli food that shocked shoppers at $120 a pound is now even pricier - Wall Street PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cablemanpro.com\/wallstreetpr\/popular-july-4th-deli-food-that-shocked-shoppers-at-120-a-pound-is-now-even-pricier-136712\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Popular July 4th deli food that shocked shoppers at $120 a pound is now even pricier - Wall Street PR\" \/>\n<meta property=\"og:description\" content=\"Two years ago, a Long Island deli shocked the country by selling a $120-per-pound lobster salad \u2014 and the price has only gone up since. 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