{"id":134862,"date":"2026-06-07T14:58:25","date_gmt":"2026-06-07T18:58:25","guid":{"rendered":"https:\/\/cablemanpro.com\/wallstreetpr\/owner-of-viral-1-34-burger-stand-shares-secret-to-keeping-prices-unchanged-since-2006-134862"},"modified":"2026-06-07T14:58:25","modified_gmt":"2026-06-07T18:58:25","slug":"owner-of-viral-1-34-burger-stand-shares-secret-to-keeping-prices-unchanged-since-2006","status":"publish","type":"post","link":"https:\/\/cablemanpro.com\/wallstreetpr\/owner-of-viral-1-34-burger-stand-shares-secret-to-keeping-prices-unchanged-since-2006-134862","title":{"rendered":"Owner of viral $1.34 burger stand shares secret to keeping prices unchanged since 2006"},"content":{"rendered":"
\n

A burger stand in a popular beach town has managed to keep its signature burger at a little over $1 for nearly 20 years, even as food and energy prices<\/a> have soared.<\/p>\n

Chris Higgitt, owner of Higgitt’s Las Vegas Arcade Blackpool & \u00a31 Burger Bar in the seaside resort town of Blackpool, England, has been selling the same burger for \u00a31, or about $1.34, since opening the business in 2006, news agency SWNS reported.<\/p>\n

The burger includes a bun, an English beef patty, onions and sauce.<\/p>\n

CHILI’S TROLLS FAST-FOOD GIANTS AS VALUE MEALS FACE BACKLASH FROM PRICE-WEARY CONSUMERS<\/strong><\/a><\/p>\n

Higgitt, 58, said the low price has become a major attraction, drawing long lines of customers during the busy tourist season.<\/p>\n

“I am very proud of being able to keep the price for this long<\/a>,” Higgitt told SWNS.<\/p>\n

“It is more popular than ever,” Higgitt said, noting that people will wait in line for more than an hour to buy one.<\/p>\n

Prior to working in the burger business, Higgitt worked as a processing and quality engineer. He later operated a bed-and-breakfast<\/a> with his wife, Karen, before the couple purchased an arcade in 2006.<\/p>\n

CLICK HERE TO SIGN UP FOR OUR LIFESTYLE NEWSLETTER<\/u><\/strong><\/a><\/p>\n

“The arcade wasn’t performing very well and Karen and I were talking about what we could do, and we thought of a burger bar,” Higgitt said.<\/p>\n

He added, “So from this off-the-cuff conversation, I sat down and did the math, and figured out I could sell them for \u00a31.”<\/p>\n

What began as a side business gradually grew into the couple’s primary source of income.<\/p>\n

Today, Higgitt said about 90% of his revenue comes from the burger operation<\/a>, which is open seven days a week from March through November.<\/p>\n

CLICK HERE FOR MORE LIFESTYLE STORIES<\/u><\/strong><\/a><\/p>\n

He credits a combination of efficiency, bulk purchasing and social media exposure with helping him keep prices low<\/a>.<\/p>\n

Higgitt estimates that each burger costs him about 50 pence, or roughly 68 cents, to make \u2014 including ingredients and electricity.<\/p>\n

Keeping prices low, he said, depends on buying ingredients in bulk and attracting a steady stream of customers.<\/p>\n

TEST YOURSELF WITH OUR LATEST LIFESTYLE QUIZ<\/u><\/strong><\/a><\/p>\n

Social media has become one of the biggest drivers of that traffic, he said, with videos posted by TikTok creators<\/a> and YouTubers regularly drawing new visitors eager to try what many describe as Britain’s cheapest burger.<\/p>\n

“I am always welcoming [toward] food YouTubers or TikTokers who come along and record themselves trying the burger,” Higgitt said.<\/p>\n

“This in turn brings people to try it themselves, or just to see me and enjoy the buzz of the place.”<\/p>\n

In addition to burgers, Higgitt also sells hot dogs, Spam sandwiches<\/a> and sausage sandwiches.<\/p>\n<\/div>\n

Source – https:\/\/www.foxnews.com\/food-drink\/owner-viral-134-burger-stand-shares-secret-keeping-prices-unchanged-since-2006 <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A burger stand in a popular beach town has managed to keep its signature burger at a little over $1 for nearly 20 years, even […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_2902945987_2902945987":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[16563],"tags":[],"stock_ticker":[],"class_list":["post-134862","post","type-post","status-publish","format-standard","hentry","category-market-news","entry"],"acf":[],"yoast_head":"\nOwner of viral $1.34 burger stand shares secret to keeping prices unchanged since 2006 - Wall Street PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cablemanpro.com\/wallstreetpr\/owner-of-viral-1-34-burger-stand-shares-secret-to-keeping-prices-unchanged-since-2006-134862\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Owner of viral $1.34 burger stand shares secret to keeping prices unchanged since 2006 - 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