{"id":131638,"date":"2026-05-12T07:01:15","date_gmt":"2026-05-12T11:01:15","guid":{"rendered":"https:\/\/cablemanpro.com\/wallstreetpr\/fox-news-touted-at-annual-upfront-presentation-to-advertisers-were-not-just-competing-we-are-dominating-131638"},"modified":"2026-05-12T07:01:15","modified_gmt":"2026-05-12T11:01:15","slug":"fox-news-touted-at-annual-upfront-presentation-to-advertisers-were-not-just-competing-we-are-dominating","status":"publish","type":"post","link":"https:\/\/cablemanpro.com\/wallstreetpr\/fox-news-touted-at-annual-upfront-presentation-to-advertisers-were-not-just-competing-we-are-dominating-131638","title":{"rendered":"Fox News touted at annual upfront presentation to advertisers: \u2018We\u2019re not just competing, we are dominating\u2019"},"content":{"rendered":"
\n

The dominance of FOX News Media<\/a> was front and center when Fox Corporation held its annual upfront presentation to advertisers, media buyers and journalists on Monday in New York City.\u00a0<\/p>\n

“It\u2019s no secret, we\u2019ve been top dog in cable news for years. But now, it\u2019s bigger than that,” Fox News Channel anchor Bret Baier said when explaining that the brand regularly tops broadcast networks.<\/p>\n

The Fox upfront offered a glimpse at upcoming content from FOX broadcast, FOX Sports, Tubi and FOX One, in addition to Fox News Channel<\/a>. Legendary NFL quarterback Tom Brady said FOX\u2019s strategy and deep connection to viewers played a critical role in his decision to join the network\u2019s NFL broadcast booth before introducing Fox Corporation CEO Lachlan Murdoch.<\/p>\n

FOX NEWS HAS BEST YEAR EVER ON YOUTUBE WITH 4.5 BILLION VIDEO VIEWS TO LEAD ALL NEWS BRANDS<\/strong><\/a><\/p>\n

“This focus on our most deeply engaged viewers isn\u2019t just verbiage, it\u2019s how we designed and built our business. We\u2019ve been deliberate in shaping a portfolio that puts us in a truly unique and powerful position in the marketplace. We don\u2019t try to do everything, and we don\u2019t pursue scale just for scale’s sake. Instead, we focus where it matters most \u2014 live sports, live news, bold entertainment and ad-supported streaming,” Murdoch said.\u00a0<\/p>\n

“We consistently deliver real-time content with massive reach across our platforms and pair that with the ability to connect with hard-to-reach younger audiences through Tubi,” Murdoch continued. “This week, you\u2019re going to hear a lot about the value of live sports and ad-supported streaming. At FOX, that\u2019s not a new story. It\u2019s what we\u2019ve been delivering successfully for years.”<\/p>\n

Murdoch said FOX is focused on delivering content that audiences truly desire, and the brand is currently the leader in live programming and home to one of the fastest-growing, ad-supported streaming platforms in the business.<\/p>\n

“That combination isn\u2019t accidental. It\u2019s intentional, and it works for us, and more importantly, it works for you,” Murdoch said.\u00a0<\/p>\n

Murdoch called FOX an “outlier in the marketplace,” noting that the company\u2019s discipline strategy has paid off.\u00a0<\/p>\n

“For the third year in a row, FOX is the only major media company consistently growing audiences,” Murdoch said.\u00a0<\/p>\n

“I\u2019d just like to say how pleased I am with the company we\u2019ve built and the strength of its leadership,” Murdoch added. “Amid significant disruption across the media landscape, FOX remains your most reliable partner. Our long-term thinking has built the strength and consistency you can rely on. We\u2019ve never been in a better position, and I am confident and excited about where we\u2019re heading next.”<\/p>\n

FOX NEWS CHANNEL DELIVERS HIGHEST-RATED NON-ELECTION YEAR EVER, \u2018THE FIVE\u2019 CONTINUES HISTORIC RUN<\/u><\/strong><\/a><\/p>\n

Baier was joined by fellow Fox News anchor Martha MacCallum<\/a> to tout the success of FOX News Media.\u00a0<\/p>\n

“The news is unfolding faster and faster every day\u2026 and wherever it\u2019s happening, Fox News is there, live as it unfolds in real time, across every platform. From cable and TikTok to streaming, across mobile, digital, every connected device,” Baier and MacCallum said.<\/p>\n

“And, just as importantly, we help people to make sense of it all. That\u2019s why more Americans than ever trust and turn to Fox News,” MacCallum added.\u00a0<\/p>\n

“It\u2019s no secret, we\u2019ve been top dog in cable news for years. But now, it\u2019s bigger than that,” Baier said.\u00a0<\/p>\n

Baier noted that “The Five\u2019 consistently outdraws “CBS Evening News” and “The Voice,” while MacCallum added, “We\u2019re doing something that I never thought was possible, we\u2019re not operating at broadcast scale.”<\/p>\n

MacCallum pointed to Fox News\u2019 average audience of 3.1 million viewers during weekday primetime programming.\u00a0<\/p>\n

“That\u2019s a big deal,” Baier said before touting the success of Fox News Digital.\u00a0<\/p>\n

“We\u2019re meeting audiences where they are, across platforms, across generations, wherever and however they consume news,” Baier said. “Online, Fox News is [the] No. 1 publisher for time spent, averaging 143 million monthly unique visitors. So, to put it simply, more people spend time getting their news on FoxNews.com than anywhere else.”\u00a0<\/p>\n

FOX NEWS’ TREY YINGST HONORED WITH 2025 PRIZE OF EXCELLENCE AT FOREIGN PRESS AWARDS<\/u><\/strong><\/a><\/p>\n

MacCallum told advertisers that it was also a record year for the company on YouTube, as Fox News had its best year in history with 4.5 billion video views.<\/p>\n

“That\u2019s billions ahead of CNN, NBC News, ABC News, and CBS News. So, we\u2019re not just competing, we are dominating,” Bair said.\u00a0<\/p>\n

Baier and MacCallum also touted FOX Business, noting that it beat CNBC in key metrics for the first time ever and important decision-makers have taken notice of FOX News Media\u2019s success.\u00a0<\/p>\n

“When the stakes are high, they come to us to reach the largest, politically diverse audience in America,” Baier said. “We\u2019re the network people rely on.”\u00a0<\/p>\n

“The Five” co-hosts Greg Gutfeld, Jessica Tarlov and Harold Ford Jr. also hit the stage, reminding advertisers why their show is the most-watched cable news offering in America.\u00a0<\/p>\n

“It\u2019s pretty simple. We all got a seat at the table. We sometimes agree, sometimes disagree,” Ford said.\u00a0<\/p>\n

“It\u2019s the kind of conversation America used to have,” he continued. “Civil, honest and even funny.”\u00a0<\/p>\n

Tarlov added, “We enjoy the debate and at the end of the day, we actually like each other.”\u00a0<\/p>\n

“FOX & Friends” co-host Lawrence Jones also took the stage to show advertisers what Fox News has planned for the America 250 celebration.\u00a0<\/p>\n

“I’m lucky to be able to travel all across our great country. It’s been an honor getting out to the heartland and talking to Americans from every walk of life and every corner of our country. And it’s that connection that is translating into real momentum for our company,” Jones told advertisers.\u00a0<\/p>\n

Advertisers also heard from a variety of FOX and FOX Sports stars, including the casts of “Baywatch,” “Best Medicine,” “Memory of a Killer,” “Doc,” “Animal Control” star Joel McHale, “Grimsburg” star Jon Hamm, “Fear Factor” host Johnny Knoxville, Gordon Ramsay, Derek Jeter, David Ortiz, Alex Rodriguez, Michael Strahan, Erin Andrews, Rob Gronkowski and Jameis Winston.\u00a0<\/p>\n

Jerry O\u2019Connell, Violet McGraw and Sophia Bush were on hand to promote Tubi\u2019s “Summer\u2019s Last Resort.”\u00a0<\/p>\n<\/div>\n

Source – https:\/\/www.foxnews.com\/media\/fox-news-touted-annual-upfront-presentation-advertisers-were-not-just-competing-we-are-dominating <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The dominance of FOX News Media was front and center when Fox Corporation held its annual upfront presentation to advertisers, media buyers and journalists on […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_2902945987_2902945987":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[16563],"tags":[],"stock_ticker":[],"class_list":["post-131638","post","type-post","status-publish","format-standard","hentry","category-market-news","entry"],"acf":[],"yoast_head":"\nFox News touted at annual upfront presentation to advertisers: \u2018We\u2019re not just competing, we are dominating\u2019 - Wall Street PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cablemanpro.com\/wallstreetpr\/fox-news-touted-at-annual-upfront-presentation-to-advertisers-were-not-just-competing-we-are-dominating-131638\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fox News touted at annual upfront presentation to advertisers: \u2018We\u2019re not just competing, we are dominating\u2019 - 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