{"id":131585,"date":"2026-05-11T16:26:44","date_gmt":"2026-05-11T20:26:44","guid":{"rendered":"https:\/\/cablemanpro.com\/wallstreetpr\/wnba-media-rights-deal-balloons-past-3-billion-after-adding-new-broadcast-partners-to-11-year-portfolio-131585"},"modified":"2026-05-11T16:26:44","modified_gmt":"2026-05-11T20:26:44","slug":"wnba-media-rights-deal-balloons-past-3-billion-after-adding-new-broadcast-partners-to-11-year-portfolio","status":"publish","type":"post","link":"https:\/\/cablemanpro.com\/wallstreetpr\/wnba-media-rights-deal-balloons-past-3-billion-after-adding-new-broadcast-partners-to-11-year-portfolio-131585","title":{"rendered":"WNBA media rights deal balloons past $3 billion after adding new broadcast partners to 11-year portfolio"},"content":{"rendered":"
\n

The WNBA<\/a>\u2019s media rights deal just got even bigger.<\/p>\n

Less than two years after the league announced a record-setting $2.2 billion media rights agreement<\/a> with Disney, NBCUniversal and Amazon, the WNBA has already expanded that number north of $3 billion.<\/p>\n

CLICK HERE FOR MORE OUTKICK SPORTS COVERAGE<\/u><\/strong><\/a><\/p>\n

According to Front Office Sports<\/i>, the league\u2019s 11-year media deal portfolio is now worth approximately $3.1 billion after adding USA Sports (USA Network) and renewing agreements with Paramount (CBS) and Scripps (Ion).<\/p>\n

That works out to an average annual value of roughly $281 million \u2014 a massive jump from the previous deal\u2019s annual average of about $43 million.<\/p>\n

Not bad for a league that, according to commissioner Cathy Engelbert<\/a>, had barely any national TV games when she took over.<\/p>\n

“Remember when I joined the league, we had 15 games on national platforms, mostly on ESPN2 and ESPNU,” Engelbert said. “This year we\u2019ll have 216 out of 330 regular-season games on national platforms<\/a>. That\u2019s over 65% broadcast nationally.”<\/p>\n

CAITLIN CLARK TOPS WNBA MARKETABILITY RANKINGS WITH ANGEL REESE CLOSE BEHIND IN NEW STUDY<\/strong><\/a><\/p>\n

Of course, there\u2019s a catch to all this growth. Fans are now expected to bounce between a whole slew of different streaming services just to follow their favorite team. The WNBA\u2019s games are currently split across Disney\/ABC\/ESPN, NBC\/Peacock, CBS, Ion, Prime Video, USA Network and NBA TV.<\/p>\n

And yes, fans have noticed.<\/p>\n

Engelbert addressed those frustrations during a recent conversation with the Sports Business Journal<\/i><\/a>, acknowledging that keeping up with all the subscriptions has become expensive and confusing \u2014 even for her.<\/p>\n

“I\u2019m not running one of those media companies, so I can\u2019t fix the cost thing,” Engelbert said. “The WNBA is not unique in this battle. It\u2019s the free market that the U.S. has in the media market because there\u2019s a lot of participants.”<\/p>\n

She also admitted: “I think I paid for 18 subscriptions, and I still haven\u2019t cut the cable cord.”<\/p>\n

Still, from the league\u2019s perspective, the trade-off is obvious. More partners equals more money and more visibility.<\/p>\n

“I don\u2019t disagree with the cost point,” Engelbert continued. “We\u2019re outpacing the NHL and MLB on visibility as far as percentages. That was important. I think it\u2019s important to the players that they be shown and their stories be told.”<\/p>\n

The league\u2019s new media package also includes “re-set” provisions after the 2028 season, meaning the WNBA could potentially renegotiate terms again if the league\u2019s popularity continues to skyrocket.<\/p>\n

And right now, the league seems pretty confident it will.<\/p>\n<\/div>\n

Source – https:\/\/www.foxnews.com\/outkick-sports\/wnba-media-rights-deal-balloons-past-3-billion-adding-new-broadcast-partners-11-year-portfolio <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The WNBA\u2019s media rights deal just got even bigger. Less than two years after the league announced a record-setting $2.2 billion media rights agreement with […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_2902945987_2902945987":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[16563],"tags":[],"stock_ticker":[],"class_list":["post-131585","post","type-post","status-publish","format-standard","hentry","category-market-news","entry"],"acf":[],"yoast_head":"\nWNBA media rights deal balloons past $3 billion after adding new broadcast partners to 11-year portfolio - Wall Street PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cablemanpro.com\/wallstreetpr\/wnba-media-rights-deal-balloons-past-3-billion-after-adding-new-broadcast-partners-to-11-year-portfolio-131585\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WNBA media rights deal balloons past $3 billion after adding new broadcast partners to 11-year portfolio - Wall Street PR\" \/>\n<meta property=\"og:description\" content=\"The WNBA\u2019s media rights deal just got even bigger. 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