{"id":130984,"date":"2026-05-06T18:45:59","date_gmt":"2026-05-06T22:45:59","guid":{"rendered":"https:\/\/cablemanpro.com\/wallstreetpr\/caitlin-clark-tops-wnba-marketability-rankings-with-angel-reese-close-behind-in-new-study-130984"},"modified":"2026-05-06T18:45:59","modified_gmt":"2026-05-06T22:45:59","slug":"caitlin-clark-tops-wnba-marketability-rankings-with-angel-reese-close-behind-in-new-study","status":"publish","type":"post","link":"https:\/\/cablemanpro.com\/wallstreetpr\/caitlin-clark-tops-wnba-marketability-rankings-with-angel-reese-close-behind-in-new-study-130984","title":{"rendered":"Caitlin Clark tops WNBA marketability rankings with Angel Reese close behind in new study"},"content":{"rendered":"
\n

In a recent study that should surprise absolutely no one, Caitlin Clark<\/a> is the most marketable player in the WNBA. But Angel Reese isn\u2019t far behind.<\/p>\n

According to Covers\u2019 new “WNBA<\/a> Marketability Index 2026,” Clark tops the league with a score of 83 out of 100, while Reese came in second at 80.<\/p>\n

CLICK HERE FOR MORE OUTKICK SPORTS COVERAGE<\/u><\/strong><\/a><\/p>\n

The study ranked players based on a combination of social reach, search demand, brand power and on-court visibility. Clark dominated just about every category.<\/p>\n

The Indiana Fever superstar earned perfect 100 scores in search demand, brand strength and on-court visibility. Reese, meanwhile, beat Clark in one category: social media power. The Atlanta Dream<\/a> star posted a perfect 100 social score compared to Clark\u2019s 46.<\/p>\n

That tracks.<\/p>\n

Clark is the biggest draw<\/a> in women\u2019s basketball by a mile, but Reese has built herself into a social media machine \u2014 with more than 12 million followers across Instagram, TikTok and X. Her branding savvy is undeniable.<\/p>\n

Per the report<\/a>, Reese “leads the field in reach and engagement, turning viral moments into a wide-ranging endorsement portfolio across fashion, tech and food brands.”<\/p>\n

Still, when it comes to overall attention, Covers says Clark still has the edge.<\/p>\n

“Backed by partnerships with Nike, Gatorade, and State<\/a> Farm, she sits in a tier of her own commercially,” the report states.<\/p>\n

The study also pointed to Clark\u2019s impact on television ratings and league<\/a> exposure, noting that all 44 Indiana Fever games this season will be nationally televised or streamed.<\/p>\n

“High usage, viral highlights, and sold-out arenas have made her the WNBA\u2019s primary driver of attention,” Covers wrote.<\/p>\n

WNBA FINALLY EMBRACES CAITLIN CLARK’S STARDOM WITH UNPRECEDENTED NATIONAL TV SCHEDULE<\/strong><\/a><\/p>\n

The rest of the rankings weren\u2019t particularly close.<\/p>\n

Paige Bueckers<\/a> finished third with a 67 score, followed by A\u2019ja Wilson (49) and Sabrina Ionescu (44). Sophie Cunningham checked in at No. 6 with a 38 score, ahead of Cameron Brink, Kelsey Plum, Breanna Stewart and Hailey Van Lith.<\/p>\n

The report also comes at an interesting time, given the recent backlash over a WNBA promotional commercial<\/a> that featured Wilson, Ionescu and Bueckers \u2014 but not Clark.<\/p>\n

Covers specifically referenced that controversy in the study.<\/p>\n

“That quickly became part of the conversation online, with fans questioning why the league\u2019s biggest draw was missing from a major promotional spot,” the report said.<\/p>\n

Despite the attempts of left-wing media and the WNBA “old guard” to convince you otherwise, Clark drives attention in a way nobody else in the league currently can. The numbers back it up. The television ratings back it up. The sold-out arenas back it up<\/a>.<\/p>\n

And according to this study, only Reese is even remotely in the same ZIP code.<\/p>\n<\/div>\n

Source – https:\/\/www.foxnews.com\/outkick-sports\/caitlin-clark-tops-wnba-marketability-rankings-angel-reese-close-behind-new-study <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In a recent study that should surprise absolutely no one, Caitlin Clark is the most marketable player in the WNBA. 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