Boston, MA 12\/13\/2013 (wallstreetpr) –\u00a0 In a surprise move,\u00a0Groupon Inc (NASDAQ:GRPN) has since announced that it will move its business model to post-search engine levels. This means, the company will now move to a \u2018fetch\u2019 method of delivering its latest lists of local-deals it has brokered for its clientele.<\/p>\n
Earlier, Groupon slaved through long and lengthy customer lists and relied on killer email-based deal-offers, in an attempt to whet the appetite of clienteles and eventually seduce them to try their prime pickling\u2019s at prime restaurants, organic stores to innovative products and more!<\/p>\n
Pull model, to engage and deliver<\/b><\/p>\n
Groupon Inc (NASDAQ:GRPN)\u00a0latest business model will now, much like its search engine colleague the ubiquitous Google Search, will now spew-out result sheets for the product or program or service users desire.<\/p>\n
With this one move, Groupon has ensured that there is more conversions on each deal. Remember you would search for a service or a product only if you need it. Second, Groupon by now carriers sufficient conversion power to offer rates that are lower- than- the least- prices! All this means every search has nearly 75% to 80% conversion, in the face of lesser conversions on email-based newsletter model.<\/p>\n
Mobile buyers to lead growth<\/b><\/p>\n
Groupon Inc (NASDAQ:GRPN)\u2019s CEO Eric Lefkofsky has reported that, the next phase of growth for the company will be driven by mobile-buyers. Though, these buyers were rather slow to buy the first-time, the momentum would slowly build. Besides, these buyers would prefer to buy a deal as close to the date as when they will need to use it, rather than buy ahead! Redemption of deals too would increase at higher rates, he predicted.<\/p>\n
However, most analysts have placed a \u2018buy\u2019 on Groupon, with the likes of Wells Fargo fixing price target at $13 to $14 against its earlier $5 and $6.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Boston, MA 12\/13\/2013 (wallstreetpr) –\u00a0 In a surprise move,\u00a0Groupon Inc (NASDAQ:GRPN) has since announced that it will move its business model to post-search engine levels. […]<\/p>\n","protected":false},"author":13,"featured_media":12872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_2902945987_2902945987":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[263],"tags":[3382,1819,416,833],"stock_ticker":[],"class_list":["post-12871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-groupon-inc","tag-groupon-inc-nasdaqgrpn","tag-grpn","tag-nasdaqgrpn","entry"],"acf":[],"yoast_head":"\n