{"id":128630,"date":"2026-04-21T14:08:16","date_gmt":"2026-04-21T18:08:16","guid":{"rendered":"https:\/\/cablemanpro.com\/wallstreetpr\/nike-criticized-for-walking-back-boston-marathon-ad-following-pace-shaming-backlash-128630"},"modified":"2026-04-21T14:08:16","modified_gmt":"2026-04-21T18:08:16","slug":"nike-criticized-for-walking-back-boston-marathon-ad-following-pace-shaming-backlash","status":"publish","type":"post","link":"https:\/\/cablemanpro.com\/wallstreetpr\/nike-criticized-for-walking-back-boston-marathon-ad-following-pace-shaming-backlash-128630","title":{"rendered":"Nike criticized for walking back Boston Marathon ad following \u2018pace shaming\u2019 backlash"},"content":{"rendered":"
\n

Nike is facing backlash<\/a> after a now-viral Boston Marathon ad reading “Runners welcome. Walkers tolerated.” drew criticism online for allegedly “pace-shaming” slower participants and those with disabilities.<\/p>\n

“This is not OK. We should be building a more inclusive community, not isolating and belittling people that are a part of it,” running coach Amy Gougler said in a TikTok post<\/a>.<\/p>\n

“As a run-walk runner, this is offensive,” she added.<\/p>\n

IS THIS ‘TRANSPHOBIC’ SHIRT THE NEXT ‘MAGA’ HAT? AN ACTIVEWEAR MANUFACTURER RESPONDS TO LIBERAL CRITICS<\/strong><\/a><\/p>\n

“If I\u2019m honest, [the ad] left me feeling uneasy…” wrote Boston-based Instagram user<\/a> Dr. Hussain Al-Zubaidi.<\/p>\n

“Many people taking on the marathon next week will walk all or part of it. For them, what does a message like this say? Does it inspire, or does it exclude?”<\/p>\n

The sportswear giant responded to the backlash by emphasizing inclusivity, saying it wants more people to “feel welcome in running,” regardless of “pace, experience or the distance.”<\/p>\n

“During race week in Boston, we put up a series of signs to encourage runners. One of them missed the mark,” the company said.<\/p>\n

“We took it down, and we\u2019ll use this moment to do better and continue showing up for all runners.”<\/p>\n

SEAFOOD RESTAURANT FIRES BACK AT ANTI-AMERICAN HUFFPOST OLYMPICS ARTICLE<\/strong><\/a><\/p>\n

The controversy quickly spilled into the news cycle and became a flashpoint on Monday\u2019s episode of “Gutfeld!,”<\/a> where panelists dismissed the backlash and criticized Nike for backing down.<\/p>\n

“The only mistake Nike have made here is apologizing and climbing down,” said Piers Morgan, host of “Piers Morgan Uncensored.”<\/a><\/p>\n

Morgan argued marathons are, by definition, for runners.<\/p>\n

“If you\u2019re in a marathon, you should do what it says on the tin. You should run,” he added.<\/p>\n

Others echoed Morgan’s view, with comedian Jeff Dye saying the backlash is overblown.<\/p>\n

“I support people that walk in marathons. I think that’s fine,” he said.<\/p>\n

“The outrage is insane. It’s insane they apologized…”<\/p>\n

REESE’S FAMILY MEMBER ESCALATES BATTLE WITH HERSHEY OVER CHOCOLATE INGREDIENTS, BLASTS ‘PR STUNT’<\/strong><\/a><\/p>\n

Co-host Kat Timpf questioned the legitimacy of the outrage.<\/p>\n

“I just am trying to decide if the offense at this is real. It could not possibly be real,” she said, adding, “That’s what the shoes are for [running]. Can you not describe the shoes?”<\/p>\n

X users similarly sounded off on the decision to pull the ad, with some arguing Nike shouldn’t have backed down.<\/p>\n

Will Ahmed, founder of wearable tech company WHOOP, said he would have stood by the ad.<\/p>\n

“Nike\u2019s DNA is winning and competition. It\u2019s an ad for the Boston Marathon which is a RACE that is very hard to qualify for in a city that has a winning sports culture. Those details matter,” he wrote.<\/p>\n

“The line was good in that it ‘cut through’ and got people talking about Nike. That\u2019s the point of marketing. And I can guarantee you there\u2019s a whole group of people in Boston who are runners and walkers alike that read it and loved it…”<\/p>\n

Others struck a similar tone.<\/p>\n

“People gotta lighten up,” wrote former Forbes contributor<\/a> and Ideasicle X founder Will Burns.<\/p>\n

“That was a great ad coming from Nike. And I can’t believe Nike backed down. Maybe their tagline should be updated to ‘Just do it (unless it offends someone).'”<\/p>\n

Nike has since replaced the ad with a more inclusive message: “Boston will always remind you, movement is what matters.”<\/p>\n<\/div>\n

Source – https:\/\/www.foxnews.com\/media\/nike-criticized-walking-back-boston-marathon-ad-following-pace-shaming-backlash <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Nike is facing backlash after a now-viral Boston Marathon ad reading “Runners welcome. Walkers tolerated.” drew criticism online for allegedly “pace-shaming” slower participants and those […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_2902945987_2902945987":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[16563],"tags":[],"stock_ticker":[],"class_list":["post-128630","post","type-post","status-publish","format-standard","hentry","category-market-news","entry"],"acf":[],"yoast_head":"\nNike criticized for walking back Boston Marathon ad following \u2018pace shaming\u2019 backlash - Wall Street PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cablemanpro.com\/wallstreetpr\/nike-criticized-for-walking-back-boston-marathon-ad-following-pace-shaming-backlash-128630\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nike criticized for walking back Boston Marathon ad following \u2018pace shaming\u2019 backlash - Wall Street PR\" \/>\n<meta property=\"og:description\" content=\"Nike is facing backlash after a now-viral Boston Marathon ad reading “Runners welcome. 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