{"id":126873,"date":"2026-04-07T08:00:41","date_gmt":"2026-04-07T12:00:41","guid":{"rendered":"https:\/\/cablemanpro.com\/wallstreetpr\/red-lobsters-push-for-cheap-deals-may-be-backfiring-say-experts-as-losses-pile-up-126873"},"modified":"2026-04-07T08:00:41","modified_gmt":"2026-04-07T12:00:41","slug":"red-lobsters-push-for-cheap-deals-may-be-backfiring-say-experts-as-losses-pile-up","status":"publish","type":"post","link":"https:\/\/cablemanpro.com\/wallstreetpr\/red-lobsters-push-for-cheap-deals-may-be-backfiring-say-experts-as-losses-pile-up-126873","title":{"rendered":"Red Lobster’s push for cheap deals may be backfiring, say experts, as losses pile up"},"content":{"rendered":"
\n

Red Lobster’s push to lure diners with cheap deals may be backfiring, with one retail expert warning the strategy could be attracting the wrong customer as losses continue to mount.<\/p>\n

The Florida-based seafood chain \u2014 which filed for bankruptcy in 2024 \u2014 has leaned heavily on promotions like seafood boils<\/a> and $20 lobster rolls to drive traffic.<\/p>\n

While the discounts have generated buzz and helped lift sales, they have not been enough to offset deeper financial challenges, according to a Bloomberg report.<\/a>\u00a0<\/p>\n

RESTAURANT FORCED TO SCRAP ‘STINKY TOFU’ AFTER COMPLAINTS ABOUT ITS STRONG ODOR<\/strong><\/a><\/p>\n

The company has lost money in four of the past five quarters and may need tens of millions in additional funding to stay afloat, Bloomberg reported, citing sources.<\/p>\n

Sales rose 12.5% in February, with monthly revenue improving year over year, but those gains have not been enough to offset ongoing losses, according to the report.<\/p>\n

A major issue is Red Lobster’s costly long-term leases, which CEO Damola Adamolekun called the “most important structural piece” the company is working through as part of its turnaround.<\/p>\n

LEFTOVER HACKS EXPLODE ON SOCIAL MEDIA AS AMERICANS FIGHT HIGH PRICES WITH SCRAP FOOD FEASTS<\/u><\/strong><\/a><\/p>\n

At the same time, Red Lobster is also bringing back its fixed-price, all-you-can-eat “endless shrimp” deal, as FOX Business reported<\/a> recently \u2014 a move that sparked debate on social media.<\/p>\n

“Endless shrimp returns<\/a>, the exact thing that bankrupted them last time,” one user wrote.\u00a0<\/p>\n

“History repeating or redemption arc? Either way, I’m eating good tonight.”<\/p>\n

TEST YOURSELF WITH OUR LATEST LIFESTYLE QUIZ<\/u><\/strong><\/a><\/p>\n

“They went bankrupt doing it, took a break to ‘think about it’ and chose violence again,” another user chimed in.<\/p>\n

Others pushed back on the idea that the promotion caused the bankruptcy.<\/p>\n

“Private equity brought them to bankruptcy,” one person wrote.\u00a0<\/p>\n

“They sold the land the restaurants<\/a> were on.”<\/p>\n

CLICK HERE TO SIGN UP FOR OUR LIFESTYLE NEWSLETTER<\/u><\/strong><\/a><\/p>\n

Another said, “If you think endless shrimp is what tanked Red Lobster, you have a child’s understanding of how these businesses operate.”<\/p>\n

Red Lobster’s reliance on discounts may be part of the problem, said Bob Phibbs, a retail consultant in New York.<\/p>\n

Phibbs said heavy promotions can become “unsustainable” and attract lower-spending customers.<\/p>\n

“When your main calling card is ‘look how cheap we are,’ you end up attracting a certain shopper,” Phibbs told Fox News Digital.<\/p>\n

CLICK HERE FOR MORE LIFESTYLE STORIES<\/u><\/strong><\/a><\/p>\n

“You can attract that shopper, but you have to have an upper end to balance it,” he added.<\/p>\n

Phibbs pointed to higher-margin items such as desserts and<\/a> bar offerings as ways to offset deep discounts.<\/p>\n

“[If] the margin-killing promotions become the main items sold, [it’s] unsustainable,” he said.\u00a0<\/p>\n

“For Red Lobster to move ahead, they need to renovate their aging locations, have a new service level<\/a> and attract the more profitable customer.”<\/p>\n

Phibbs added, “I think Adamolekun is on the right track, but will the market allow him time to get that new consumer?”<\/p>\n

Fox News Digital reached out to Red Lobster for comment.<\/p>\n

“We’re always paying attention to what our guests are asking for,” a spokesperson for Red Lobster previously told FOX Business. “We’re grateful for the enthusiasm and encourage guests to keep sharing their feedback with us. We’re listening.”<\/p>\n<\/div>\n

Source – https:\/\/www.foxnews.com\/food-drink\/red-lobsters-push-cheap-deals-may-backfiring-experts-losses-pile-up <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Red Lobster’s push to lure diners with cheap deals may be backfiring, with one retail expert warning the strategy could be attracting the wrong customer […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_2902945987_2902945987":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[16563],"tags":[],"stock_ticker":[],"class_list":["post-126873","post","type-post","status-publish","format-standard","hentry","category-market-news","entry"],"acf":[],"yoast_head":"\nRed Lobster's push for cheap deals may be backfiring, say experts, as losses pile up - Wall Street PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cablemanpro.com\/wallstreetpr\/red-lobsters-push-for-cheap-deals-may-be-backfiring-say-experts-as-losses-pile-up-126873\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Red Lobster's push for cheap deals may be backfiring, say experts, as losses pile up - Wall Street PR\" \/>\n<meta property=\"og:description\" content=\"Red Lobster’s push to lure diners with cheap deals may be backfiring, with one retail expert warning the strategy could be attracting the wrong customer […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cablemanpro.com\/wallstreetpr\/red-lobsters-push-for-cheap-deals-may-be-backfiring-say-experts-as-losses-pile-up-126873\" \/>\n<meta property=\"og:site_name\" content=\"Wall Street PR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WallStreetPR\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-07T12:00:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2021\/06\/businessman-showing-business-evolution1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"715\" \/>\n\t<meta property=\"og:image:height\" content=\"423\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/red-lobsters-push-for-cheap-deals-may-be-backfiring-say-experts-as-losses-pile-up-126873#article\",\"isPartOf\":{\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/red-lobsters-push-for-cheap-deals-may-be-backfiring-say-experts-as-losses-pile-up-126873\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/#\/schema\/person\/6e00efa2abc413bdc0bca51a90c54d36\"},\"headline\":\"Red Lobster’s push for cheap deals may be backfiring, say experts, as losses pile up\",\"datePublished\":\"2026-04-07T12:00:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/red-lobsters-push-for-cheap-deals-may-be-backfiring-say-experts-as-losses-pile-up-126873\"},\"wordCount\":554,\"publisher\":{\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/#organization\"},\"articleSection\":[\"Market News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/red-lobsters-push-for-cheap-deals-may-be-backfiring-say-experts-as-losses-pile-up-126873\",\"url\":\"https:\/\/cablemanpro.com\/wallstreetpr\/red-lobsters-push-for-cheap-deals-may-be-backfiring-say-experts-as-losses-pile-up-126873\",\"name\":\"Red Lobster's push for cheap deals may be backfiring, say experts, as losses pile up - Wall Street PR\",\"isPartOf\":{\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/#website\"},\"datePublished\":\"2026-04-07T12:00:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/red-lobsters-push-for-cheap-deals-may-be-backfiring-say-experts-as-losses-pile-up-126873#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cablemanpro.com\/wallstreetpr\/red-lobsters-push-for-cheap-deals-may-be-backfiring-say-experts-as-losses-pile-up-126873\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/red-lobsters-push-for-cheap-deals-may-be-backfiring-say-experts-as-losses-pile-up-126873#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cablemanpro.com\/wallstreetpr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Red Lobster’s push for cheap deals may be backfiring, say experts, as losses pile up\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/#website\",\"url\":\"https:\/\/cablemanpro.com\/wallstreetpr\/\",\"name\":\"Wall Street PR\",\"description\":\"Latest News From WallStreet\",\"publisher\":{\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cablemanpro.com\/wallstreetpr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/#organization\",\"name\":\"Wall Street PR\",\"url\":\"https:\/\/cablemanpro.com\/wallstreetpr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2019\/10\/brand-logo.png\",\"contentUrl\":\"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2019\/10\/brand-logo.png\",\"width\":537,\"height\":70,\"caption\":\"Wall Street PR\"},\"image\":{\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/WallStreetPR\/\",\"https:\/\/x.com\/WallstreetPRs\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/#\/schema\/person\/6e00efa2abc413bdc0bca51a90c54d36\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2022\/09\/360_F_336393115_5gCUfwn76x3MJaCJMYDKLoRebkC8QyrL-300x300.jpg\",\"contentUrl\":\"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2022\/09\/360_F_336393115_5gCUfwn76x3MJaCJMYDKLoRebkC8QyrL-300x300.jpg\",\"caption\":\"admin\"},\"url\":\"https:\/\/cablemanpro.com\/wallstreetpr\/author\/admin\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Red Lobster's push for cheap deals may be backfiring, say experts, as losses pile up - Wall Street PR","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cablemanpro.com\/wallstreetpr\/red-lobsters-push-for-cheap-deals-may-be-backfiring-say-experts-as-losses-pile-up-126873","og_locale":"en_US","og_type":"article","og_title":"Red Lobster's push for cheap deals may be backfiring, say experts, as losses pile up - Wall Street PR","og_description":"Red Lobster’s push to lure diners with cheap deals may be backfiring, with one retail expert warning the strategy could be attracting the wrong customer […]","og_url":"https:\/\/cablemanpro.com\/wallstreetpr\/red-lobsters-push-for-cheap-deals-may-be-backfiring-say-experts-as-losses-pile-up-126873","og_site_name":"Wall Street PR","article_publisher":"https:\/\/www.facebook.com\/WallStreetPR\/","article_published_time":"2026-04-07T12:00:41+00:00","og_image":[{"width":715,"height":423,"url":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2021\/06\/businessman-showing-business-evolution1.jpg","type":"image\/jpeg"}],"author":"admin","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cablemanpro.com\/wallstreetpr\/red-lobsters-push-for-cheap-deals-may-be-backfiring-say-experts-as-losses-pile-up-126873#article","isPartOf":{"@id":"https:\/\/cablemanpro.com\/wallstreetpr\/red-lobsters-push-for-cheap-deals-may-be-backfiring-say-experts-as-losses-pile-up-126873"},"author":{"name":"admin","@id":"https:\/\/cablemanpro.com\/wallstreetpr\/#\/schema\/person\/6e00efa2abc413bdc0bca51a90c54d36"},"headline":"Red Lobster’s push for cheap deals may be backfiring, say experts, as losses pile up","datePublished":"2026-04-07T12:00:41+00:00","mainEntityOfPage":{"@id":"https:\/\/cablemanpro.com\/wallstreetpr\/red-lobsters-push-for-cheap-deals-may-be-backfiring-say-experts-as-losses-pile-up-126873"},"wordCount":554,"publisher":{"@id":"https:\/\/cablemanpro.com\/wallstreetpr\/#organization"},"articleSection":["Market News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/cablemanpro.com\/wallstreetpr\/red-lobsters-push-for-cheap-deals-may-be-backfiring-say-experts-as-losses-pile-up-126873","url":"https:\/\/cablemanpro.com\/wallstreetpr\/red-lobsters-push-for-cheap-deals-may-be-backfiring-say-experts-as-losses-pile-up-126873","name":"Red Lobster's push for cheap deals may be backfiring, say experts, as losses pile up - Wall Street PR","isPartOf":{"@id":"https:\/\/cablemanpro.com\/wallstreetpr\/#website"},"datePublished":"2026-04-07T12:00:41+00:00","breadcrumb":{"@id":"https:\/\/cablemanpro.com\/wallstreetpr\/red-lobsters-push-for-cheap-deals-may-be-backfiring-say-experts-as-losses-pile-up-126873#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cablemanpro.com\/wallstreetpr\/red-lobsters-push-for-cheap-deals-may-be-backfiring-say-experts-as-losses-pile-up-126873"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/cablemanpro.com\/wallstreetpr\/red-lobsters-push-for-cheap-deals-may-be-backfiring-say-experts-as-losses-pile-up-126873#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cablemanpro.com\/wallstreetpr\/"},{"@type":"ListItem","position":2,"name":"Red Lobster’s push for cheap deals may be backfiring, say experts, as losses pile up"}]},{"@type":"WebSite","@id":"https:\/\/cablemanpro.com\/wallstreetpr\/#website","url":"https:\/\/cablemanpro.com\/wallstreetpr\/","name":"Wall Street PR","description":"Latest News From WallStreet","publisher":{"@id":"https:\/\/cablemanpro.com\/wallstreetpr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cablemanpro.com\/wallstreetpr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/cablemanpro.com\/wallstreetpr\/#organization","name":"Wall Street PR","url":"https:\/\/cablemanpro.com\/wallstreetpr\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cablemanpro.com\/wallstreetpr\/#\/schema\/logo\/image\/","url":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2019\/10\/brand-logo.png","contentUrl":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2019\/10\/brand-logo.png","width":537,"height":70,"caption":"Wall Street PR"},"image":{"@id":"https:\/\/cablemanpro.com\/wallstreetpr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WallStreetPR\/","https:\/\/x.com\/WallstreetPRs"]},{"@type":"Person","@id":"https:\/\/cablemanpro.com\/wallstreetpr\/#\/schema\/person\/6e00efa2abc413bdc0bca51a90c54d36","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cablemanpro.com\/wallstreetpr\/#\/schema\/person\/image\/","url":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2022\/09\/360_F_336393115_5gCUfwn76x3MJaCJMYDKLoRebkC8QyrL-300x300.jpg","contentUrl":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2022\/09\/360_F_336393115_5gCUfwn76x3MJaCJMYDKLoRebkC8QyrL-300x300.jpg","caption":"admin"},"url":"https:\/\/cablemanpro.com\/wallstreetpr\/author\/admin"}]}},"_links":{"self":[{"href":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-json\/wp\/v2\/posts\/126873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-json\/wp\/v2\/comments?post=126873"}],"version-history":[{"count":0,"href":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-json\/wp\/v2\/posts\/126873\/revisions"}],"wp:attachment":[{"href":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-json\/wp\/v2\/media?parent=126873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-json\/wp\/v2\/categories?post=126873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-json\/wp\/v2\/tags?post=126873"},{"taxonomy":"stock_ticker","embeddable":true,"href":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-json\/wp\/v2\/stock_ticker?post=126873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}