{"id":126506,"date":"2026-04-03T08:00:33","date_gmt":"2026-04-03T12:00:33","guid":{"rendered":"https:\/\/cablemanpro.com\/wallstreetpr\/gen-z-still-drinks-just-earlier-as-the-daycap-trend-begins-upending-nightlife-126506"},"modified":"2026-04-03T08:00:33","modified_gmt":"2026-04-03T12:00:33","slug":"gen-z-still-drinks-just-earlier-as-the-daycap-trend-begins-upending-nightlife","status":"publish","type":"post","link":"https:\/\/cablemanpro.com\/wallstreetpr\/gen-z-still-drinks-just-earlier-as-the-daycap-trend-begins-upending-nightlife-126506","title":{"rendered":"Gen Z still drinks, just earlier as the \u2018daycap\u2019 trend begins upending nightlife"},"content":{"rendered":"
\n

Members of Gen Z aren’t ditching alcohol altogether. They’re just drinking differently \u2014 trading bar crawls for brunches,<\/a> backyard hangouts and beach days, industry experts say.<\/p>\n

A growing number of younger adults are opting for so-called “daycaps” instead of the traditional nightcap, incorporating more intentional drinking and calling it a night earlier, as Business Insider<\/a> reported.<\/p>\n

About 34% of legal-age Gen Z consumers say they prefer drinking early in the evening over late-night occasions, according to a 2026 Bacardi survey.<\/p>\n

BARS TURN TO ‘TINY’ COCKTAILS AS AMERICANS TRIM DRINKING, SPENDING AMID RISING PRICES<\/strong><\/a><\/p>\n

“They tend to socialize differently, prioritizing activity-centric occasions like games, workouts and concerts,” said Brandy Rand, vice president of hospitality at Questex, which produces the Bar & Restaurant Expo in Las Vegas.<\/p>\n

“Beverages enhance the experience, not define it,” Rand told Fox News Digital.<\/p>\n

Younger consumers are drinking more deliberately, agreed Caroline Begley, vice president of marketing for Pernod Ricard USA in New York City.<\/p>\n

“They prioritize connection, community and making a mindful drink choice that fits into their lifestyle,”<\/a> Begley told Fox News Digital.\u00a0<\/p>\n

RED WINE OR WHITE WINE? DOCTOR REVEALS THE HEALTHIER CHOICE, AS WELL AS CAUTIONARY DETAILS<\/strong><\/a><\/p>\n

She pointed to brunch as a major example of the trend.\u00a0<\/p>\n

“It’s becoming a key cultural moment again \u2014 not just a meal,<\/a> but an experience,” she said.<\/p>\n

She also noted growing interest in outdoor gatherings such as festivals, beach days and backyard get-togethers, where consumers are gravitating toward easy, refreshing drinks<\/a> that fit more relaxed settings.<\/p>\n

‘GRANDPARENTS’ HAPPY HOUR’ BILL WOULD LET SENIOR HOMES SERVE ALCOHOL WITHOUT A LICENSE<\/strong><\/a><\/p>\n

Begley said brands within the Pernod Ricard portfolio are leaning into the shift with Absolut Tabasco for brunch, and ready-to-drink lines like Malibu & Dole and Absolut & Ocean Spray Refreshers for more relaxed occasions.<\/p>\n

“As drinking culture reshapes, we’re prioritizing offerings that lend to connection, versatility and experiences that feel both intentional and effortlessly enjoyable,” Begley said.<\/p>\n

Lower-alcohol options, spritzes and non-alcoholic alternatives are all gaining traction as younger consumers seek to balance social lives with wellness and next-day productivity.<\/a>\u00a0<\/p>\n

Gen Z individuals feel pressure to do both, according to data from the International Alliance for Responsible Drinking, with about half saying health messaging encourages them to moderate their alcohol use.<\/p>\n

CLICK HERE TO SIGN UP FOR OUR LIFESTYLE NEWSLETTER<\/strong><\/a><\/p>\n

“By choosing to imbibe earlier in the day, they are often opting for less potent drinks and ending outings earlier, which supports better rest and decision-making,” said Molly Horn, a Washington, D.C.-based chief mixologist and spirits<\/a> educator at Total Wine & More. “This generation is choosing flavor over strength.”<\/p>\n

CLICK HERE FOR MORE LIFESTYLE STORIES<\/strong><\/a><\/p>\n

Industry analysts say young people are having fewer drinks overall but choosing higher-quality options when they do.<\/p>\n

“Long gone are the days of Red Bull vodkas and J\u00e4gerbombs,” Anthony Aviles, food and beverage director at The Rittenhouse Hotel in Philadelphia, told Fox News Digital.<\/p>\n

“Daytime socialization seems to offer more opportunities for early nights in, allowing them to protect their mental health<\/a> and hopefully avoid the dreaded punishment of hangovers,” he said of the younger crowd.<\/p>\n

He noted the growing demand for daytime-friendly menus, lower-alcohol cocktails and expanded mocktail offerings.<\/a><\/p>\n

TEST YOURSELF WITH OUR LATEST LIFESTYLE QUIZ<\/strong><\/a><\/p>\n

“Where mocktails used to be a ‘nice-to-have’ section of menus, often thrown together with minimal thought, they have now become a necessity,” he said.<\/p>\n

Even as overall alcohol consumption declines in some markets, drinking among Gen Z is rebounding, according to data from IWSR, a U.K.-based global beverage alcohol research firm.<\/p>\n

Younger consumers are also more likely to explore a wide range of drink categories, maintaining a broader mix of choices, according to IWSR.<\/p>\n

Alcohol usage<\/a> has surged among Gen Z adults compared to April 2023, Richard Halstead, chief operating officer of consumer insights for IWSR, said in a statement.<\/p>\n

“There is evidence that the propensity to go out and spend more is recovering among this group \u2014 challenging the received wisdom that this generation is ‘abandoning’ alcohol,” he added.<\/p>\n<\/div>\n

Source – https:\/\/www.foxnews.com\/food-drink\/gen-z-still-drinks-just-earlier-daycap-trend-begins-upending-nightlife <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Members of Gen Z aren’t ditching alcohol altogether. 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