{"id":126183,"date":"2026-03-31T19:46:28","date_gmt":"2026-03-31T23:46:28","guid":{"rendered":"https:\/\/cablemanpro.com\/wallstreetpr\/costcos-140-10-pound-easter-bunny-has-shoppers-questioning-price-and-instructions-to-smash-it-apart-126183"},"modified":"2026-03-31T19:46:28","modified_gmt":"2026-03-31T23:46:28","slug":"costcos-140-10-pound-easter-bunny-has-shoppers-questioning-price-and-instructions-to-smash-it-apart","status":"publish","type":"post","link":"https:\/\/cablemanpro.com\/wallstreetpr\/costcos-140-10-pound-easter-bunny-has-shoppers-questioning-price-and-instructions-to-smash-it-apart-126183","title":{"rendered":"Costco’s $140, 10-pound Easter bunny has shoppers questioning price and instructions to smash it apart"},"content":{"rendered":"
\n

Costco shoppers are hopping into a debate over an oversized Easter treat<\/a> that’s far too big to fit in any basket.<\/p>\n

Members have been buzzing about the wholesale giant’s chocolate Easter bunny. It’s a seasonal sweet priced at $112.97 online and up to $140 in some stores, depending on location \u2014 and it comes with instructions to smash it apart using a hammer, mallet or rolling pin.<\/p>\n

The 10-pound giant bunny is being sold as an oversized Easter centerpiece and shareable dessert.<\/a>\u00a0<\/p>\n

COSTCO DEBUTS NEW SUNDAE \u2014 BUT SHOPPERS CALL IT A ‘SLAP IN FACE’<\/strong><\/a><\/p>\n

The semi-solid bunny is made with milk chocolate, white chocolate and dark chocolate, according to the packaging, and contains 151 servings.<\/p>\n

The box also details how to actually eat it.<\/p>\n

Shoppers can either smash the bunny by wrapping it in a towel and giving it “one bold whack” with a hammer, mallet or rolling pin \u2014 or slice it using a warmed serrated bread knife, according to package instructions shared online.<\/p>\n

The product, nicknamed “Pete the Bunny,” according to the box, quickly sparked reaction across social media, where commenters have debated everything from the price and chocolate quality<\/a> to whether anyone could actually buy that much candy at once.<\/p>\n

COSTCO FANS CLASH OVER FOOD COURT FAVORITE FOUND IN FREEZER AISLE: BETTER THAN THE ORIGINAL?<\/strong><\/a><\/p>\n

In one Costco Reddit thread, a shopper shared a photo of the bunny priced at $139.99, prompting one commenter to write, “I wonder how many would actually buy it.”<\/p>\n

Others questioned whether such a large amount of chocolate made sense for most households.\u00a0<\/p>\n

“So excessive,” one person said.<\/p>\n

“I can’t imagine the target audience for this,” another Redditor wrote.\u00a0<\/p>\n

“I wouldn’t want to eat chocolate that tons of other people have touched, but I also couldn’t eat that by myself or with my family, so who is it for?!”<\/p>\n

CLICK HERE TO SIGN UP FOR OUR LIFESTYLE NEWSLETTER<\/strong><\/a><\/p>\n

Some commenters saw it as more of a spectacle<\/a> than a staple.<\/p>\n

“It honestly looks like the ultimate Easter statement piece,” one shopper noted, while another suggested it could work for group settings, such as a kid’s birthday.<\/a><\/p>\n

Laura Lamb, who runs the social media account Costco Hot Finds, shared a video of the massive bunny and said it would be the “funniest Easter centerpiece.”<\/p>\n

MOST COSTCO SHOPPERS NEVER CHECK ONE PART OF THE STORE \u2014 A MISTAKE THAT COULD BE COSTING THEM HUNDREDS<\/u><\/strong><\/a><\/p>\n

“This one had people stopping in their tracks,” the Texas-based content creator said.\u00a0<\/p>\n

But not everyone was convinced.<\/p>\n

“Ummm, for $140 Pete can STAY at Costco,” one Instagram user commented on Lamb’s video.\u00a0<\/p>\n

On TikTok, someone else joked, “For $140, does Pete do the dishes and babysit?”<\/p>\n

CLICK HERE FOR MORE LIFESTYLE STORIES<\/strong><\/a><\/p>\n

Others pointed out that the bunny costs nearly as much as filling up a tank of gas right now, while some bashed the quality of the candy.<\/p>\n

In a Reddit thread for residents of Lincoln, Nebraska, one commenter described it as “10 lbs. of the worst chocolate,” while another called it “chocolate wax.”<\/p>\n

Some users pushed back on the criticism, noting that the price per pound makes sense, and Lamb called it “delicious.”\u00a0<\/p>\n

One commenter said the cost worked out to roughly $13.50 per pound, describing it as “right around the average cost for chocolate.”<\/p>\n

Maud Borup, a Minnesota food company that makes the bunny, said it is made from fair-trade chocolate and is only being sold at Costco for now, USA Today reported.<\/a> “One giant bunny, 100 little moments of chocolate,” the company told the outlet in a statement.<\/p>\n

TEST YOURSELF WITH OUR LATEST LIFESTYLE QUIZ<\/strong><\/a><\/p>\n

Others suggested creative ideas for handling the massive bunny, such as smashing it up and saving it for later use in desserts like cookies<\/a> or hot chocolate.<\/p>\n

One Reddit user, citing the nutritional label,<\/a> noted that the treat contains 19 grams of sugar per serving \u2014 adding up to 2,869 grams, or more than 6 pounds of sugar, across its 151 servings.<\/p>\n

In the days leading up to Easter,<\/a> some shoppers also reported seeing markdowns, depending on location.<\/p>\n

One Costco customer on Reddit said the bunny had been discounted by $100 at a California warehouse, while others in the thread reported prices dropping to around $50 \u2014 or even about $30 \u2014 at select locations.\u00a0<\/p>\n

“I wonder how much the price will drop after Easter,” another commenter said, as others pointed to Costco’s 5-pound Valentine’s Day chocolate heart, which some said they picked up post-holiday for just $20.<\/p>\n<\/div>\n

Source – https:\/\/www.foxnews.com\/food-drink\/costcos-140-10-pound-easter-bunny-has-shoppers-questioning-price-plus-instructions-smash-apart <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Costco shoppers are hopping into a debate over an oversized Easter treat that’s far too big to fit in any basket. Members have been buzzing […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_2902945987_2902945987":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[16563],"tags":[],"stock_ticker":[],"class_list":["post-126183","post","type-post","status-publish","format-standard","hentry","category-market-news","entry"],"acf":[],"yoast_head":"\nCostco's $140, 10-pound Easter bunny has shoppers questioning price and instructions to smash it apart - Wall Street PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cablemanpro.com\/wallstreetpr\/costcos-140-10-pound-easter-bunny-has-shoppers-questioning-price-and-instructions-to-smash-it-apart-126183\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Costco's $140, 10-pound Easter bunny has shoppers questioning price and instructions to smash it apart - Wall Street PR\" \/>\n<meta property=\"og:description\" content=\"Costco shoppers are hopping into a debate over an oversized Easter treat that’s far too big to fit in any basket. 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