{"id":123047,"date":"2026-03-03T17:52:58","date_gmt":"2026-03-03T22:52:58","guid":{"rendered":"https:\/\/cablemanpro.com\/wallstreetpr\/dhs-defends-ad-blitz-amid-senate-scrutiny-says-campaign-drove-2-2m-self-deportations-and-saved-taxpayers-39b-123047"},"modified":"2026-03-03T17:52:58","modified_gmt":"2026-03-03T22:52:58","slug":"dhs-defends-ad-blitz-amid-senate-scrutiny-says-campaign-drove-2-2m-self-deportations-and-saved-taxpayers-39b","status":"publish","type":"post","link":"https:\/\/cablemanpro.com\/wallstreetpr\/dhs-defends-ad-blitz-amid-senate-scrutiny-says-campaign-drove-2-2m-self-deportations-and-saved-taxpayers-39b-123047","title":{"rendered":"DHS defends ad blitz amid Senate scrutiny, says campaign drove 2.2M self-deportations and saved taxpayers $39B"},"content":{"rendered":"<div>\n<p><strong>EXCLUSIVE: <\/strong>Department of <a href=\"https:\/\/www.foxnews.com\/category\/politics\/executive\/homeland-security\" target=\"_blank\" rel=\"noopener\">Homeland Security<\/a> (DHS) deputy assistant secretary Lauren Bis told Fox News Digital that DHS\u2019s international ad campaign prompted more than 2.2 million illegal immigrants to self-deport and saved taxpayers more than $39 billion, pushing back on Democratic lawmakers who criticized the roughly $200 million initiative during a heated Senate hearing on Tuesday.<\/p>\n<p>During a hearing Tuesday, Sens. Adam Schiff, D-Calif., and Peter Welch, D-Vt., along with Sen. John Kennedy, R-La., quizzed DHS Secretary <a href=\"https:\/\/www.foxnews.com\/category\/person\/kristi-noem\" target=\"_blank\" rel=\"noopener\">Kristi Noem<\/a> about the lucrative contract for an ad campaign she was featured in, which was awarded to a company where the husband of her former spokesperson, Tricia McLaughlin, works.\u00a0<\/p>\n<p>However, Bis said the campaign, filmed in October at Mount Rushmore, was well worth the cost and resulted in millions of self-deportations and billions of taxpayer dollars saved.<\/p>\n<p>&#8220;Sanctuary politicians are attacking this ad campaign because it has been successful in CLOSING our borders and getting more than 2.2 million illegal aliens to LEAVE the U.S.,&#8221; Bis said. &#8220;The DHS domestic and international ad campaign was the most successful ad campaign in U.S. history. The results speak for themselves: <a href=\"https:\/\/www.foxnews.com\/category\/us\/immigration\/deportation\" target=\"_blank\" rel=\"noopener\">2.2 million illegal aliens self-deported,<\/a> and we now have the most secure border in American history.&#8221;<\/p>\n<p><a href=\"https:\/\/www.foxnews.com\/politics\/trump-unloads-radical-left-he-stands-kristi-noem-amid-immigration-enforcement-unrest\" target=\"_blank\" rel=\"noopener\"><strong>TRUMP UNLOADS ON \u2018RADICAL LEFT\u2019 AS HE STANDS BY KRISTI NOEM AMID IMMIGRATION ENFORCEMENT UNREST<\/strong><\/a><\/p>\n<p>Bis added that on average, an arrest and removal by Immigration and Customs Enforcement (ICE) costs U.S. taxpayers $18,000.\u00a0<\/p>\n<p>&#8220;Even with the costs of advertising and [U.S. Customs and Border Protection (CBP)] $2,600 exit bonus, self-deportations are 70% cheaper than a forced ICE removal,&#8221; she said. &#8220;This ad campaign saved the U.S. taxpayers over $39 billion.&#8221;<\/p>\n<p>DHS clarified that not all self-deportees took the exit bonus when they fled the country.<\/p>\n<p><a href=\"https:\/\/www.foxnews.com\/media\/dhs-secretary-kristi-noem-addresses-calls-her-firing-new-alex-pretti-video\" target=\"_blank\" rel=\"noopener\"><strong>DHS SECRETARY KRISTI NOEM ADDRESSES CALLS FOR HER FIRING, NEW ALEX PRETTI VIDEO<\/strong><\/a><\/p>\n<p>At the start of 2023, the net cost the U.S. incurred from illegal immigration was at least $150.7 billion, according to <a href=\"https:\/\/www.fairus.org\/issue\/publications-resources\/fiscal-burden-illegal-immigration-united-states-taxpayers-2023\" target=\"_blank\" rel=\"nofollow noopener\">research<\/a> from the Federation for American Immigration Reform (FAIR).<\/p>\n<p><a href=\"https:\/\/www.foxnews.com\/category\/us\/education\/costs\" target=\"_blank\" rel=\"noopener\">Illegal immigration costs<\/a> each American taxpayer $1,156 per year, with each illegal immigrant costing the U.S. government $8,776 annually, according to FAIR.<\/p>\n<p>The organization found illegal immigrants paid just under $32 billion in taxes, but the negative economic impact of illegal immigration totaled $182 billion \u2014 showing they only cover about one-sixth of the costs they create.<\/p>\n<p>Research showed the negative economic impact of illegal immigration jumped $35 billion within five years, rising from roughly $116 billion in 2017.<\/p>\n<p><a href=\"https:\/\/www.foxnews.com\/politics\/calm-amid-chaos-noem-defies-calls-resign-touts-border-victory-shutdowns-storms-riots-swirl\" target=\"_blank\" rel=\"noopener\"><strong>CALM AMID CHAOS: NOEM DEFIES CALLS TO RESIGN, TOUTS BORDER VICTORY AS SHUTDOWNS, STORMS, AND RIOTS SWIRL<\/strong><\/a><\/p>\n<p>Welch also questioned Noem during <a href=\"https:\/\/www.foxnews.com\/category\/hearings\" target=\"_blank\" rel=\"noopener\">the hearing<\/a> about accusations the ad contracts were awarded under a declared border &#8220;emergency,&#8221; allowing DHS to bypass normal competitive bidding rules.<\/p>\n<p>Noem told the Senate she was not involved with the contracting process, but her understanding is that there were &#8220;many&#8221; companies that competed for the job.<\/p>\n<p>&#8220;I don&#8217;t believe it was [a no-bid contract],&#8221; Noem said. &#8220;I believe other companies competed for this, because there [were] two different vendors that were chosen.&#8221;<\/p>\n<p><a href=\"https:\/\/www.foxnews.com\/opinion\/trump-has-sealed-border-now-democrats-hell-bent-ending-immigration-enforcement\" target=\"_blank\" rel=\"noopener\"><strong>TRUMP HAS SEALED THE BORDER. NOW, DEMOCRATS ARE HELL-BENT ON ENDING IMMIGRATION ENFORCEMENT<\/strong><\/a><\/p>\n<p>Welch fired back, alleging DHS awarded $143 million to Safe America Media, which was incorporated seven days before receiving the contract.<\/p>\n<p>Safe America Media then subcontracted to McLaughlin&#8217;s husband&#8217;s firm, the Strategy Group, according to Welch.<\/p>\n<p>&#8220;Are you talking about the subcontractor on that contract,&#8221; Noem asked Welch. &#8220;Senator, I wasn&#8217;t a part of this decision. We followed the same processes that have been our policies and how these are conducted appropriately.&#8221;<\/p>\n<p>McLaughlin left DHS last month, following reports of the <a href=\"https:\/\/www.foxnews.com\/category\/controversies\" target=\"_blank\" rel=\"noopener\">connection to her husband&#8217;s company<\/a>.<\/p>\n<p>Noem&#8217;s advisor, Corey Lewandowski, also allegedly worked with the Strategy Group, according to a <a href=\"https:\/\/www.propublica.org\/article\/kristi-noem-dhs-ad-campaign-strategy-group\" target=\"_blank\" rel=\"nofollow noopener\"><u>report<\/u><\/a> from ProPublica.<\/p>\n<p>However, it is unclear if Lewandowski received any money from the deal with Safe America or the Strategy Group. Noem pledged to look into the matter.<\/p>\n<\/div>\n<p><a href=\"https:\/\/www.foxnews.com\/politics\/dhs-defends-ad-blitz-senate-scrutiny-campaign-drove-self-deportations-taxpayers-billions\">Source &#8211; https:\/\/www.foxnews.com\/politics\/dhs-defends-ad-blitz-senate-scrutiny-campaign-drove-self-deportations-taxpayers-billions <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>EXCLUSIVE: Department of Homeland Security (DHS) deputy assistant secretary Lauren Bis told Fox News Digital that DHS\u2019s international ad campaign prompted more than 2.2 million [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_2902945987_2902945987":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[16563],"tags":[],"stock_ticker":[],"class_list":["post-123047","post","type-post","status-publish","format-standard","hentry","category-market-news","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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