{"id":120835,"date":"2026-02-13T05:00:22","date_gmt":"2026-02-13T10:00:22","guid":{"rendered":"https:\/\/cablemanpro.com\/wallstreetpr\/mark-halperin-the-real-reason-trump-keeps-beating-the-media-at-its-own-game-120835"},"modified":"2026-02-13T05:00:22","modified_gmt":"2026-02-13T10:00:22","slug":"mark-halperin-the-real-reason-trump-keeps-beating-the-media-at-its-own-game","status":"publish","type":"post","link":"https:\/\/cablemanpro.com\/wallstreetpr\/mark-halperin-the-real-reason-trump-keeps-beating-the-media-at-its-own-game-120835","title":{"rendered":"MARK HALPERIN: The real reason Trump keeps beating the media at its own game"},"content":{"rendered":"
\n

There are many reasons why covering Donald Trump<\/a> is the journalistic challenge of a lifetime.<\/p>\n

His temperament. His velocity. His volume. The sheer fact that he can generate three news cycles before most reporters have finished their first cup of coffee.<\/p>\n

But there is one explanation that is often overlooked, and it may be the most important of all: Donald Trump understands the business of news better than any modern president \u2014 better, in many cases, than the people who work in it.<\/p>\n

That may sound surprising. It shouldn\u2019t.<\/p>\n

CNN RATINGS DOWN BIGLY FROM 2017 ‘TRUMP BUMP’ THROUGH 2025 AMID CHANGING MEDIA LANDSCAPE<\/strong><\/a><\/p>\n

Trump did not grow up in politically friendly territory. Things were different for him before he entered the campaign world as a Republican. As a businessman and then a reality TV star, Trump luxuriated in dishy and usually aggrandizing gossip items, including in the august columns of New York Post legend Cindy Adams. His friendly, bantering relations with the press helped turn him into a larger-than-life figure.<\/p>\n

But that all changed when he joined the political fray. Like George W. Bush before him, Trump learned how the press really works in a hostile environment. He was never granted automatic goodwill. He was rarely given the benefit of the doubt. He had to study the system, test it, provoke it, and sometimes fight it just to survive.<\/p>\n

So he learned.<\/p>\n

And he learned well.<\/p>\n

WHY TRUMP\u2019S UNDENIABLE WINNING STREAK IS DRAWING A BARRAGE OF NEGATIVE COVERAGE<\/strong><\/a><\/p>\n

Other recent presidents \u2014 Democrats Bill Clinton<\/a>, Barack Obama<\/a> and Joe Biden<\/a> \u2014 operated in a media climate that, while not always gentle, was structurally sympathetic. They were criticized, yes. But they were also understood. Interpreted generously. Given time. Granted patience. Their mistakes were often softened by context and explanation.<\/p>\n

Trump never had that luxury.<\/p>\n

So long before he descended the escalator in 2015 \u2014 long before rallies, red hats and chants \u2014 he was paying attention. Watching. Noticing patterns. Studying how stories were framed. Who was treated as “serious.” Who was treated as “dangerous.” Which narratives stuck. Which faded. Which sins were forgiven. Which were never forgotten.<\/p>\n

DAN GAINOR: LIBERAL MEDIA TRIED TO DESTROY TRUMP. HE CRUSHED THEM INSTEAD<\/strong><\/a><\/p>\n

And he reached some conclusions.<\/p>\n

He saw, first, a cultural bias \u2014 not necessarily in every article or every reporter, but in the air newsrooms breathe. In assumptions about what is normal and what is radical. In who is presumed reasonable and who is presumed reckless. Conservatives, he concluded, were playing uphill \u2014 and tens of millions of Americans knew it. It made them angry.<\/p>\n

He saw, second, elitism: newsrooms clustered in a handful of coastal cities; journalists with similar educations, similar friends and similar politics. The press spoke endlessly about “ordinary Americans” while growing more distant from them every year. It struggled to grasp why illegal immigration worried so many families or why trade deals felt like personal losses in factory towns.<\/p>\n

BROADCAST BIAS: \u2018PUBLIC\u2019 MEDIA FURIOUS WASHINGTON POST CUT BACK ON ANTI-TRUMP CRUSADE<\/strong><\/a><\/p>\n

He saw, third, a broken business model: newspapers and networks that missed the digital revolution; revenues shrinking; newsrooms shrinking; panic setting in. A few outlets found lifelines. Most did not. Layoffs became routine. Survival became uncertain.<\/p>\n

And from these three problems flowed the fourth: collapsing trust.<\/p>\n

When audiences see bias, distance and desperation, confidence erodes. And once credibility is gone, it is almost impossible to restore.<\/p>\n

A THERAPIST’S WARNING: TRUMP DIDN’T BREAK AMERICA \u2014 PERMANENT OUTRAGE DID<\/strong><\/a><\/p>\n

Here is the great irony:<\/p>\n

When Trump began attacking the media<\/a> for these flaws, he did not fix them. He intensified them.<\/p>\n

washin<\/p>\n

His criticism put news organizations on the defensive. They closed ranks. They hardened. They became more ideological, more insular, more brittle. Every attack convinced them they must be doing something right. Often, it meant the opposite.<\/p>\n

TRUMP TORCHES BIDEN\u2019S SHUTOUT PRESS RECORD \u2014 OPENS FLOODGATES OF MEDIA ACCESS IN FIRST YEAR BACK<\/strong><\/a><\/p>\n

Trump, meanwhile, turned his feud with the press into a permanent political weapon.<\/p>\n

Before him, Republicans sometimes complained about coverage. But Trump transformed grievance into theater. He did not merely dispute stories. He made the media itself a character<\/a> in his drama \u2014 the villain, always lurking, always scheming.<\/p>\n

With humor. With ridicule. With exaggeration. With showmanship.<\/p>\n

DAN GAINOR: THE MEDIA ARE TIME TRAVELING BACK TO 2017 TO FIND THEIR MOJO AND TALKING POINTS<\/strong><\/a><\/p>\n

And it worked.<\/p>\n

It still works.<\/p>\n

This was never accidental.<\/p>\n

MORNING GLORY: LEGACY MEDIA DIDN\u2019T LOSE READERS, IT DROVE THEM AWAY<\/strong><\/a><\/p>\n

Behind the scenes, Trump and his advisers learned the incentives of modern journalism<\/a>. They know which outlets crave clicks. Which reporters thrive on conflict. Which controversies spread fastest. Which phrases become headlines. Which outrages travel farthest.<\/p>\n

They understand the machinery.<\/p>\n

They know how to trigger it. How to flood it. How to redirect it. How to exhaust it.<\/p>\n

WHY TRUMP\u2019S CONSTANT ATTACKS AND HIS SNIPING WITH ELON MUSK HELPS HIM AND KEEPS THE MEDIA SCRAMBLING<\/strong><\/a><\/p>\n

They know that outrage is oxygen. That conflict is currency. That attention is power.<\/p>\n

And they know their supporters love watching it all unfold.<\/p>\n

Criticism becomes proof of persecution. Coverage becomes confirmation of importance. Attacks become fuel.<\/p>\n

TRUMP’S ‘STUPID’ DIG AT CBS CORRESPONDENT IS LATEST IN STRING OF PERSONAL SWIPES TOWARDS FEMALE REPORTERS<\/strong><\/a><\/p>\n

Knowledge, in politics, is power. And Trump\u2019s knowledge of the media has given him power \u2014 over the press and over his own movement.<\/p>\n

He plays the system as it exists, not as journalists wish it were.<\/p>\n

He understands that modern news is part information, part entertainment, part combat sport. He understands that narratives matter more than footnotes. That emotion beats nuance. That speed beats reflection.<\/p>\n

BROADCAST BIAS: MEDIA CIRCLE THE WAGONS TO PROTECT THEIR ANTI-TRUMP REPORTING<\/strong><\/a><\/p>\n

So he moves fast. He moves loud. He moves relentlessly.<\/p>\n

For reporters and news organizations, this is the real challenge:<\/p>\n

Not simply covering what Trump says and does \u2014 but covering someone who understands their industry\u2019s financial, cultural and psychological vulnerabilities and presses on them constantly.<\/p>\n

SEN. JOHN KENNEDY: HOW MEDIA WENT FROM ‘WATCHDOG TO ATTACK DOG’ OVER TRUMP AND RUSSIA COLLUSION NARRATIVE<\/strong><\/a><\/p>\n

Every weakness becomes leverage. Every habit becomes a pressure point.<\/p>\n

Trump is not just running against and competing against Democrats.<\/p>\n

He is running against and competing against the media.<\/p>\n

He treats it as a rival, a foil, a stage and a punching bag. He studies it like a brilliant Ph.D. student. He probes it like a boxer testing defenses.<\/p>\n

CLICK HERE FOR MORE FOX NEWS OPINION<\/strong><\/a><\/p>\n

And he knows exactly where it is fragile and vulnerable.<\/p>\n

In an age when trust is scarce and attention is priceless, that knowledge may be his greatest political asset.<\/p>\n

Better than any president in modern history \u2014 perhaps better than almost anyone in public life today \u2014 Donald Trump understands how the news business really works.<\/p>\n

And he knows how to use that understanding to his advantage.<\/p>\n

CLICK HERE TO READ MORE FROM MARK HALPERIN<\/strong><\/a><\/p>\n<\/div>\n

Source – https:\/\/www.foxnews.com\/opinion\/mark-halperin-real-reason-trump-keeps-beating-media-own-game <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

There are many reasons why covering Donald Trump is the journalistic challenge of a lifetime. His temperament. His velocity. His volume. 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