{"id":120315,"date":"2026-02-09T10:44:44","date_gmt":"2026-02-09T15:44:44","guid":{"rendered":"https:\/\/cablemanpro.com\/wallstreetpr\/washington-post-scrapped-we-the-people-campaign-after-ms-now-used-same-tagline-report-120315"},"modified":"2026-02-09T10:44:44","modified_gmt":"2026-02-09T15:44:44","slug":"washington-post-scrapped-we-the-people-campaign-after-ms-now-used-same-tagline-report","status":"publish","type":"post","link":"https:\/\/cablemanpro.com\/wallstreetpr\/washington-post-scrapped-we-the-people-campaign-after-ms-now-used-same-tagline-report-120315","title":{"rendered":"Washington Post scrapped \u2018We the People\u2019 campaign after MS NOW used same tagline: report"},"content":{"rendered":"
\n

The Washington Post<\/a> was reportedly set to unveil a new marketing campaign tied to the United States Constitution last year until the paper\u2019s leaders encountered a significant issue: the tagline was already taken.\u00a0<\/p>\n

The Post planned to launch a campaign aimed at conveying its connection to America with the tagline, “We the People,” according to Semafor<\/a>. But before the newspaper debuted the new ads, MS NOW went to air with the exact same idea.\u00a0<\/p>\n

MSNBC officially changed<\/a> its name to “My Source News Opinion World,” or MS NOW, on Nov. 15 as part of a rebranding after Comcast spun off its cable assets into a new company named Versant. The new company launched a multimillion-dollar advertising campaign including the tagline “We the People.”\u00a0<\/p>\n

WASHINGTON POST’S TOP EDITOR BACKS JEFF BEZOS AS CRITICS LASH OUT OVER STRUGGLING PAPER’S LAYOFFS<\/u><\/strong><\/a><\/p>\n

“MS NOW\u2019s campaign and its massive budget forced the Post to put its campaign on ice,” Semafor reported.\u00a0<\/p>\n

The Washington Post did not immediately respond to a request for comment.\u00a0<\/p>\n

The botched tagline report attempt came one day after Washington Post CEO and publisher Will Lewis announced he would step aside amid widespread backlash to the way he handled mass layoffs at the company.\u00a0<\/p>\n

WASHINGTON POST TOP EDITOR ADMITS MORALE ISSUES PLAGUED PAPER LONG BEFORE BRUTAL LAYOFFS<\/u><\/strong><\/a><\/p>\n

Lewis drew intense backlash for being absent as Washington Post executive editor Matt Murray was tasked to announce sweeping layoffs Wednesday that affected a third of all employees.\u00a0Lewis further inflamed backlash against him following the layoffs after he was\u00a0spotted<\/a>\u00a0at a pre-Super Bowl event Thursday in San Francisco.\u00a0\u00a0<\/p>\n

“After two years of transformation at The Washington Post, now is the right time for me to step aside,” Lewis said in a memo to staff Saturday. “During my tenure, difficult decisions have been taken in order to ensure the sustainable future of The Post so it can for many years ahead publish high-quality nonpartisan news to millions of customers each day.”<\/p>\n

While the “We the People” tagline debacle is merely a blip when it comes to Lewis\u2019 widely panned tenure at the Post, Semafor noted that it highlights the paper\u2019s “inability to think creatively.”<\/p>\n

WASHINGTON POST JOINS OTHER \u00a0NEWS OUTLETS IN LAYING OFF RACE-BASED JOURNALISTS<\/u><\/strong><\/a><\/p>\n

“The paper\u2019s new tagline was so unoriginal that another politics-focused news media company needing to rebrand had the same idea, but executed faster with more money,” Semafor wrote.\u00a0<\/p>\n

In an interview with\u00a0Fox News Digital<\/a> before Lewis stepped aside, Murray defended the way layoffs were handled.\u00a0<\/p>\n

“Will has been engaged with me very closely on this for a long time,” Murray said of Lewis. “And there were a lot of things that the company did and Will was engaged with all across the company, and I wasn’t. He had a lot of things to tend to today.”<\/p>\n

Fox News Digital\u2019s Joseph A. Wulfsohn contributed to this report.\u00a0<\/i><\/p>\n<\/div>\n

Source – https:\/\/www.foxnews.com\/media\/washington-post-scrapped-we-people-campaign-after-ms-now-used-same-tagline-report <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The Washington Post was reportedly set to unveil a new marketing campaign tied to the United States Constitution last year until the paper\u2019s leaders encountered […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_2902945987_2902945987":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[16563],"tags":[],"stock_ticker":[],"class_list":["post-120315","post","type-post","status-publish","format-standard","hentry","category-market-news","entry"],"acf":[],"yoast_head":"\nWashington Post scrapped \u2018We the People\u2019 campaign after MS NOW used same tagline: report - Wall Street PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cablemanpro.com\/wallstreetpr\/washington-post-scrapped-we-the-people-campaign-after-ms-now-used-same-tagline-report-120315\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Washington Post scrapped \u2018We the People\u2019 campaign after MS NOW used same tagline: report - 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