{"id":119818,"date":"2026-02-04T19:42:52","date_gmt":"2026-02-05T00:42:52","guid":{"rendered":"https:\/\/cablemanpro.com\/wallstreetpr\/patriots-owner-robert-kraft-continues-antisemitism-fight-with-new-15m-super-bowl-ad-campaign-119818"},"modified":"2026-02-04T19:42:52","modified_gmt":"2026-02-05T00:42:52","slug":"patriots-owner-robert-kraft-continues-antisemitism-fight-with-new-15m-super-bowl-ad-campaign","status":"publish","type":"post","link":"https:\/\/cablemanpro.com\/wallstreetpr\/patriots-owner-robert-kraft-continues-antisemitism-fight-with-new-15m-super-bowl-ad-campaign-119818","title":{"rendered":"Patriots owner Robert Kraft continues antisemitism fight with new $15M Super Bowl ad campaign"},"content":{"rendered":"<div>\n<p><a href=\"https:\/\/www.foxnews.com\/category\/sports\/nfl\/new-england-patriots\" target=\"_blank\" rel=\"noopener\">New England Patriots<\/a> owner Robert Kraft\u2019s Blue Square Alliance Against Hate, a mission aimed at standing up against Jewish hate, announced a new Super Bowl ad ahead of the game this Sunday in Santa Clara, California.<\/p>\n<p>While Kraft is focused on winning another <a href=\"https:\/\/www.foxnews.com\/category\/super-bowl\" target=\"_blank\" rel=\"noopener\">Super Bowl<\/a> ring for his franchise, he\u2019s also calling on all Americans to stand up against antisemitism and all forms of hate through a new ad entitled &#8220;Sticky Note.&#8221;<\/p>\n<p>The ad features a young student who is victimized in the halls of his school for being Jewish, with classmates sticking a degrading, antisemitic note on his backpack without him noticing.<\/p>\n<p><a href=\"https:\/\/www.foxnews.com\/sports\"><strong>CLICK HERE FOR MORE SPORTS COVERAGE ON <\/strong><\/a><a href=\"http:\/\/foxnews.com\/\"><strong>FOXNEWS.COM<\/strong><\/a><\/p>\n<p>It goes on to show a fellow student silently overlaying the hateful sticky note with one of their own \u2014 a blue square. The student also places a similar blue square on his chest and proudly walks alongside the Jewish boy.<\/p>\n<p>&#8220;For the third straight year, the Blue Square Alliance Against Hate is proud to show up on sports\u2019 biggest stage and speak directly to more than 120 million Americans with an urgent message: stand up for each other and stand up to hate wherever you see it,&#8221; Kraft said in a statement.<\/p>\n<p>&#8220;The Blue Square serves as a symbol of unity and solidarity and for sisterhood and brotherhood at a time in which we need it most.&#8221;<\/p>\n<p><a href=\"https:\/\/www.foxnews.com\/sports\/patriots-robert-kraft-misses-out-pro-football-hall-fame-reports\" target=\"_blank\" rel=\"noopener\"><strong>PATRIOTS&#8217; ROBERT KRAFT MISSES OUT ON PRO FOOTBALL HALL OF FAME: REPORTS<\/strong><\/a><\/p>\n<p>Blue Square\u2019s state-by-state assessment shows that 58% of American adults believe that antisemitism is not an issue, while only 32% said they would speak up in the face of antisemitism. This was a decrease from a 2023 assessment.<\/p>\n<p>&#8220;Hate will not be defeated unless we take it upon ourselves to stand up to it,&#8221; Adam Katz, President of the Blue Square Alliance against Hate, said in a statement. &#8220;Our missions at the Blue Square Alliance Against Hate is simply that: to inspire Americans to stand up to hate in their own communities, online, and wherever they see it. With this ad, we\u2019re reaching hundreds of millions of Americans and encouraging them to take up this collective mission.<\/p>\n<p>&#8220;Together, we can defeat hate in America in all its forms.&#8221;<\/p>\n<p>Blue Square has had previous campaigns showcasing powerful ads, including their &#8220;When There Are No Words&#8221; message that had a heavy impact in October 2025.<\/p>\n<p>During last year\u2019s Super Bowl, <a href=\"https:\/\/www.foxnews.com\/category\/person\/tom-brady\" target=\"_blank\" rel=\"noopener\">Tom Brady<\/a> and Snoop Dogg were among those featured in &#8220;No Reason To Hate.&#8221; Blue Square also had its &#8220;Silence&#8221; ad during the Super Bowl in 2024.<\/p>\n<p>This $15 million ad buy will reach Americans through television, social media, YouTube, and billboards over the next few months.<\/p>\n<p><i><strong>Follow Fox News Digital\u2019s<\/strong><\/i><a href=\"https:\/\/twitter.com\/FoxNewsSports_\" target=\"_blank\" rel=\"noopener\"><i><strong>\u00a0sports coverage on X<\/strong><\/i><\/a><i><strong>\u00a0and subscribe to<\/strong><\/i><a href=\"https:\/\/www.foxnews.com\/newsletters\" target=\"_blank\" rel=\"noopener\"><i><strong>\u00a0the Fox News Sports Huddle newsletter<\/strong><\/i><\/a><i><strong>.<\/strong><\/i><\/p>\n<\/div>\n<p><a href=\"https:\/\/www.foxnews.com\/sports\/patriots-owner-robert-kraft-continues-antisemitism-fight-new-15m-super-bowl-ad-campaign\">Source &#8211; https:\/\/www.foxnews.com\/sports\/patriots-owner-robert-kraft-continues-antisemitism-fight-new-15m-super-bowl-ad-campaign <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New England Patriots owner Robert Kraft\u2019s Blue Square Alliance Against Hate, a mission aimed at standing up against Jewish hate, announced a new Super Bowl [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_2902945987_2902945987":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[16563],"tags":[],"stock_ticker":[],"class_list":["post-119818","post","type-post","status-publish","format-standard","hentry","category-market-news","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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