{"id":119027,"date":"2026-01-29T15:38:03","date_gmt":"2026-01-29T20:38:03","guid":{"rendered":"https:\/\/cablemanpro.com\/wallstreetpr\/sydney-sweeney-sends-fans-in-a-frenzy-with-sultry-lingerie-snaps-for-her-new-brand-119027"},"modified":"2026-01-29T15:38:03","modified_gmt":"2026-01-29T20:38:03","slug":"sydney-sweeney-sends-fans-in-a-frenzy-with-sultry-lingerie-snaps-for-her-new-brand","status":"publish","type":"post","link":"https:\/\/cablemanpro.com\/wallstreetpr\/sydney-sweeney-sends-fans-in-a-frenzy-with-sultry-lingerie-snaps-for-her-new-brand-119027","title":{"rendered":"Sydney Sweeney sends fans in a frenzy with sultry lingerie snaps for her new brand"},"content":{"rendered":"
\n

Sydney Sweeney<\/a> continues to take the internet by storm with the launch of her new lingerie line, Syrn.\u00a0<\/p>\n

On Thursday, the “Euphoria” actress \u2014 who dropped her line on Jan. 28 \u2014 left fans reeling over her risqu\u00e9 lingerie photos.<\/p>\n

“THE TRUE STAR OF HOLLYWOOD!!!!” one fan commented on Instagram<\/a>.<\/p>\n

SYDNEY SWEENEY TURNS UP THE HEAT WITH JAW-DROPPING PHOTOS AHEAD OF LINGERIE LINE LAUNCH<\/strong><\/a><\/p>\n

“She just killed the game<\/a>,” another added.<\/p>\n

“You’re simply gorgeous!!!” one fan wrote, with another dubbing Sweeney as a “GODDESS.”<\/p>\n

On Tuesday, the 28-year-old actress took to social media<\/u><\/a> to announce the Jan. 28 launch of Syrn (pronounced “sye-rin”) with sizzling new promotional photos.<\/p>\n

“I was in the 6th grade with DDs. I hated the bra I had to wear,” Sweeney said in a statement via a press release obtained by Fox News Digital. “When I bought my first cute bra that actually fit, I wore it to pieces. Designing for different bodies is a huge part of Syrn.”<\/p>\n

“I wanted to create a place where women can move between all the different versions of who we are,” she continued. “I love working on cars, I go waterskiing, I\u2019ll dress up for the red carpet then go home to snuggle my dogs. I\u2019m not one thing, no woman is.”<\/p>\n

“Lingerie is such a fun way to express yourself,” she added. “You get to feel feminine, and you get to feel powerful. You get to keep it all for yourself, if you want.”<\/p>\n

Syrn offers 44 sizes, ranging from 30B to 42DDD, with most styles under $100. The lingerie line is structured into four core personas that shape the style of the pieces: Comfy, Playful, Romantic and Seductress.<\/p>\n

The Emmy-nominated<\/u><\/a> actress has been working on a lingerie line that has received backing from Jeff Bezos and his wife, Lauren S\u00e1nchez Bezos, a source familiar with the matter told Us Weekly last year.\u00a0<\/p>\n

“This has been a huge project for her and something she\u2019s been working on for the last year,” the source said<\/u><\/a>.\u00a0<\/p>\n

Her brand was also backed by Ben Schwerin, a partner at private equity firm Coatue.\u00a0<\/p>\n

The private equity firm recently launched a fund focused on investing in high-growth public and private tech companies. The family offices of Bezos and PC company founder Michael Dell have committed to provide $1 billion of the initial capital for the fund, according to The Wall Street Journal.<\/u><\/a>\u00a0<\/p>\n

CLICK HERE TO SIGN UP FOR THE ENTERTAINMENT NEWSLETTER<\/u><\/strong><\/a><\/p>\n

A pitch deck viewed by the Journal indicated the fund aims to invest between 20% to 50% of its assets in private investments<\/u><\/a>, with the rest earmarked for public stocks.\u00a0<\/p>\n<\/div>\n

Source – https:\/\/www.foxnews.com\/entertainment\/sydney-sweeney-sends-fans-frenzy-sultry-lingerie-snaps-her-new-brand <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Sydney Sweeney continues to take the internet by storm with the launch of her new lingerie line, Syrn.\u00a0 On Thursday, the “Euphoria” actress \u2014 who […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_2902945987_2902945987":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[16563],"tags":[],"stock_ticker":[],"class_list":["post-119027","post","type-post","status-publish","format-standard","hentry","category-market-news","entry"],"acf":[],"yoast_head":"\nSydney Sweeney sends fans in a frenzy with sultry lingerie snaps for her new brand - Wall Street PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cablemanpro.com\/wallstreetpr\/sydney-sweeney-sends-fans-in-a-frenzy-with-sultry-lingerie-snaps-for-her-new-brand-119027\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sydney Sweeney sends fans in a frenzy with sultry lingerie snaps for her new brand - 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