{"id":108139,"date":"2025-10-25T14:52:00","date_gmt":"2025-10-25T18:52:00","guid":{"rendered":"https:\/\/cablemanpro.com\/wallstreetpr\/inside-the-booming-business-of-luxury-water-and-what-people-pay-for-it-108139"},"modified":"2025-10-25T14:52:00","modified_gmt":"2025-10-25T18:52:00","slug":"inside-the-booming-business-of-luxury-water-and-what-people-pay-for-it","status":"publish","type":"post","link":"https:\/\/cablemanpro.com\/wallstreetpr\/inside-the-booming-business-of-luxury-water-and-what-people-pay-for-it-108139","title":{"rendered":"Inside the booming business of luxury water \u2014 and what people pay for it"},"content":{"rendered":"
\n

Would you pay $95 for water? Fine-dining restaurants are betting you will<\/p>\n

At some high-end restaurants,<\/a> diners are ordering water like it\u2019s wine \u2014 complete with tasting notes, pairing suggestions and “no ice” rules.<\/p>\n

Hotspots from Los Angeles to Spain now offer elaborate “water menus” and sommeliers to advise on the mineral content, acidity and “mouthfeel” of each bottle, which range in price from $11 to nearly $100, The Wall Street Journal recently reported.<\/a><\/p>\n

‘NOBODY’S SPENDING $17 ON AN EGG SANDWICH’: RESTAURANT OWNERS SAY INFLATION FORCING TOUGH CHOICES<\/strong><\/a><\/p>\n

About 10 U.S. eateries now offer full water menus listing bottles like a $12 Georgian sparkling water called Borjomi and an $11 East Coast Saratoga, according to The Journal. Another favorite is Evian, from France, and Fiji, a popular dessert choice thanks to its slightly sweet aftertaste.\u00a0<\/p>\n

The dining room at Virginia\u2019s Inn at Little Washington serves Berg \u2014 water sourced from a 15,000-year-old iceberg off Newfoundland, Canada \u2014 priced at $95 a bottle and said to taste like “ancient packed snow and air.”<\/p>\n

At Gwen in Los Angeles, expert water sommelier Martin Riese said the restaurant brings in up to $100,000 a year from water sales. He instructs servers not to add ice or lemon,<\/a> which he says can dull the flavor.\u00a0<\/p>\n

PRICED OUT IN LAS VEGAS? 5 COSTLY STEAKS THAT CAN CUT INTO TOURISTS’ WALLETS<\/strong><\/a><\/p>\n

Riese and fellow H2O expert Michael Mascha, founder of the FineWaters connoisseur platform, have trained hundreds of water sommeliers worldwide since 2006, as part of a growing trend that includes extensive menus abroad, including one in Spain that offers more than 150 selections from 33 countries.\u00a0<\/p>\n

Industry data suggests the global premium bottled water<\/a> market is worth upward of $36 billion and growing roughly 7% each year.<\/p>\n

“No one would think it\u2019s strange if you served different types of vodka at a bar, so why should it be any different for water?” Riese, who appeared in a 2014 episode of Bravo’s “Top Chef” as an expert water source, said.<\/p>\n

GEN Z BREAKS TRADITIONAL BEER RULES WITH NEW ICE-COLD TREND THAT SOME CALL ‘REFRESHING’<\/strong><\/a><\/p>\n

Anastasia Chovan, a Seattle-based certified water sommelier at Vivreau, a premium water filtration company, told Fox News Digital that growing interest in healthier drink options and a greater awareness of what people consume has helped open the door for the “fine water” trend.<\/p>\n

While health-conscious<\/a> members of Gen Z, who studies show are drinking less, have especially driven the movement, she said she finds almost everyone can taste the difference between tap, filtered and bottled water.<\/p>\n

CLICK HERE TO SIGN UP FOR OUR LIFESTYLE NEWSLETTER<\/strong><\/a><\/p>\n

“The secret to ‘fine water’ is the source and the type of water filter used to control the mineral content,” Chovan said.\u00a0<\/p>\n

“The types of minerals in the water \u2014 like magnesium and potassium \u2014 give water its taste and mouthfeel,” she added. “The mineral content of water is a factor in its ability to pair with food and wine.”<\/p>\n

This is what makes water from the Catskill Mountains perfect for bagels, and water from the Cascade Mountains ideal for coffee, Chovan noted.<\/p>\n

CLICK HERE FOR MORE LIFESTYLE STORIES<\/strong><\/a><\/p>\n

But not everyone is going with the flow.<\/p>\n

The trend made a splash on the subreddit r\/FoodLosAngeles as users dug into Gwen’s water menu.<\/a><\/p>\n

TEST YOURSELF WITH OUR LATEST LIFESTYLE QUIZ<\/strong><\/a><\/p>\n

“I wonder if you can bring your own Brita and they\u2019ll decant it for you,” one person joked. “I ordered the U.S. filtered tap at Gwen and it was delectable,” another chimed in.<\/p>\n

“Wait till they pull out the air menu and start charging per breath,” someone else commented.<\/p>\n

One supporter argued that the goal is to “bring awareness and value back to water.”<\/p>\n<\/div>\n

Source – https:\/\/www.foxnews.com\/food-drink\/inside-booming-business-luxury-water-what-people-pay <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Would you pay $95 for water? Fine-dining restaurants are betting you will At some high-end restaurants, diners are ordering water like it\u2019s wine \u2014 complete […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_2902945987_2902945987":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[16563],"tags":[],"stock_ticker":[],"class_list":["post-108139","post","type-post","status-publish","format-standard","hentry","category-market-news","entry"],"acf":[],"yoast_head":"\nInside the booming business of luxury water \u2014 and what people pay for it - Wall Street PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cablemanpro.com\/wallstreetpr\/inside-the-booming-business-of-luxury-water-and-what-people-pay-for-it-108139\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inside the booming business of luxury water \u2014 and what people pay for it - Wall Street PR\" \/>\n<meta property=\"og:description\" content=\"Would you pay $95 for water? Fine-dining restaurants are betting you will At some high-end restaurants, diners are ordering water like it\u2019s wine \u2014 complete […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cablemanpro.com\/wallstreetpr\/inside-the-booming-business-of-luxury-water-and-what-people-pay-for-it-108139\" \/>\n<meta property=\"og:site_name\" content=\"Wall Street PR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WallStreetPR\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-25T18:52:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2021\/06\/businessman-showing-business-evolution1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"715\" \/>\n\t<meta property=\"og:image:height\" content=\"423\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/inside-the-booming-business-of-luxury-water-and-what-people-pay-for-it-108139#article\",\"isPartOf\":{\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/inside-the-booming-business-of-luxury-water-and-what-people-pay-for-it-108139\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/#\/schema\/person\/6e00efa2abc413bdc0bca51a90c54d36\"},\"headline\":\"Inside the booming business of luxury water \u2014 and what people pay for it\",\"datePublished\":\"2025-10-25T18:52:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/inside-the-booming-business-of-luxury-water-and-what-people-pay-for-it-108139\"},\"wordCount\":625,\"publisher\":{\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/#organization\"},\"articleSection\":[\"Market News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/inside-the-booming-business-of-luxury-water-and-what-people-pay-for-it-108139\",\"url\":\"https:\/\/cablemanpro.com\/wallstreetpr\/inside-the-booming-business-of-luxury-water-and-what-people-pay-for-it-108139\",\"name\":\"Inside the booming business of luxury water \u2014 and what people pay for it - Wall Street PR\",\"isPartOf\":{\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/#website\"},\"datePublished\":\"2025-10-25T18:52:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/inside-the-booming-business-of-luxury-water-and-what-people-pay-for-it-108139#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cablemanpro.com\/wallstreetpr\/inside-the-booming-business-of-luxury-water-and-what-people-pay-for-it-108139\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/inside-the-booming-business-of-luxury-water-and-what-people-pay-for-it-108139#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cablemanpro.com\/wallstreetpr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Inside the booming business of luxury water \u2014 and what people pay for it\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/#website\",\"url\":\"https:\/\/cablemanpro.com\/wallstreetpr\/\",\"name\":\"Wall Street PR\",\"description\":\"Latest News From WallStreet\",\"publisher\":{\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cablemanpro.com\/wallstreetpr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/#organization\",\"name\":\"Wall Street PR\",\"url\":\"https:\/\/cablemanpro.com\/wallstreetpr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2019\/10\/brand-logo.png\",\"contentUrl\":\"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2019\/10\/brand-logo.png\",\"width\":537,\"height\":70,\"caption\":\"Wall Street PR\"},\"image\":{\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/WallStreetPR\/\",\"https:\/\/x.com\/WallstreetPRs\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/#\/schema\/person\/6e00efa2abc413bdc0bca51a90c54d36\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2022\/09\/360_F_336393115_5gCUfwn76x3MJaCJMYDKLoRebkC8QyrL-300x300.jpg\",\"url\":\"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2022\/09\/360_F_336393115_5gCUfwn76x3MJaCJMYDKLoRebkC8QyrL-300x300.jpg\",\"contentUrl\":\"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2022\/09\/360_F_336393115_5gCUfwn76x3MJaCJMYDKLoRebkC8QyrL-300x300.jpg\",\"caption\":\"admin\"},\"url\":\"https:\/\/cablemanpro.com\/wallstreetpr\/author\/admin\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Inside the booming business of luxury water \u2014 and what people pay for it - Wall Street PR","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cablemanpro.com\/wallstreetpr\/inside-the-booming-business-of-luxury-water-and-what-people-pay-for-it-108139","og_locale":"en_US","og_type":"article","og_title":"Inside the booming business of luxury water \u2014 and what people pay for it - Wall Street PR","og_description":"Would you pay $95 for water? Fine-dining restaurants are betting you will At some high-end restaurants, diners are ordering water like it\u2019s wine \u2014 complete […]","og_url":"https:\/\/cablemanpro.com\/wallstreetpr\/inside-the-booming-business-of-luxury-water-and-what-people-pay-for-it-108139","og_site_name":"Wall Street PR","article_publisher":"https:\/\/www.facebook.com\/WallStreetPR\/","article_published_time":"2025-10-25T18:52:00+00:00","og_image":[{"width":715,"height":423,"url":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2021\/06\/businessman-showing-business-evolution1.jpg","type":"image\/jpeg"}],"author":"admin","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cablemanpro.com\/wallstreetpr\/inside-the-booming-business-of-luxury-water-and-what-people-pay-for-it-108139#article","isPartOf":{"@id":"https:\/\/cablemanpro.com\/wallstreetpr\/inside-the-booming-business-of-luxury-water-and-what-people-pay-for-it-108139"},"author":{"name":"admin","@id":"https:\/\/cablemanpro.com\/wallstreetpr\/#\/schema\/person\/6e00efa2abc413bdc0bca51a90c54d36"},"headline":"Inside the booming business of luxury water \u2014 and what people pay for it","datePublished":"2025-10-25T18:52:00+00:00","mainEntityOfPage":{"@id":"https:\/\/cablemanpro.com\/wallstreetpr\/inside-the-booming-business-of-luxury-water-and-what-people-pay-for-it-108139"},"wordCount":625,"publisher":{"@id":"https:\/\/cablemanpro.com\/wallstreetpr\/#organization"},"articleSection":["Market News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/cablemanpro.com\/wallstreetpr\/inside-the-booming-business-of-luxury-water-and-what-people-pay-for-it-108139","url":"https:\/\/cablemanpro.com\/wallstreetpr\/inside-the-booming-business-of-luxury-water-and-what-people-pay-for-it-108139","name":"Inside the booming business of luxury water \u2014 and what people pay for it - Wall Street PR","isPartOf":{"@id":"https:\/\/cablemanpro.com\/wallstreetpr\/#website"},"datePublished":"2025-10-25T18:52:00+00:00","breadcrumb":{"@id":"https:\/\/cablemanpro.com\/wallstreetpr\/inside-the-booming-business-of-luxury-water-and-what-people-pay-for-it-108139#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cablemanpro.com\/wallstreetpr\/inside-the-booming-business-of-luxury-water-and-what-people-pay-for-it-108139"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/cablemanpro.com\/wallstreetpr\/inside-the-booming-business-of-luxury-water-and-what-people-pay-for-it-108139#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cablemanpro.com\/wallstreetpr\/"},{"@type":"ListItem","position":2,"name":"Inside the booming business of luxury water \u2014 and what people pay for it"}]},{"@type":"WebSite","@id":"https:\/\/cablemanpro.com\/wallstreetpr\/#website","url":"https:\/\/cablemanpro.com\/wallstreetpr\/","name":"Wall Street PR","description":"Latest News From WallStreet","publisher":{"@id":"https:\/\/cablemanpro.com\/wallstreetpr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cablemanpro.com\/wallstreetpr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/cablemanpro.com\/wallstreetpr\/#organization","name":"Wall Street PR","url":"https:\/\/cablemanpro.com\/wallstreetpr\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cablemanpro.com\/wallstreetpr\/#\/schema\/logo\/image\/","url":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2019\/10\/brand-logo.png","contentUrl":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2019\/10\/brand-logo.png","width":537,"height":70,"caption":"Wall Street PR"},"image":{"@id":"https:\/\/cablemanpro.com\/wallstreetpr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WallStreetPR\/","https:\/\/x.com\/WallstreetPRs"]},{"@type":"Person","@id":"https:\/\/cablemanpro.com\/wallstreetpr\/#\/schema\/person\/6e00efa2abc413bdc0bca51a90c54d36","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2022\/09\/360_F_336393115_5gCUfwn76x3MJaCJMYDKLoRebkC8QyrL-300x300.jpg","url":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2022\/09\/360_F_336393115_5gCUfwn76x3MJaCJMYDKLoRebkC8QyrL-300x300.jpg","contentUrl":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-content\/uploads\/2022\/09\/360_F_336393115_5gCUfwn76x3MJaCJMYDKLoRebkC8QyrL-300x300.jpg","caption":"admin"},"url":"https:\/\/cablemanpro.com\/wallstreetpr\/author\/admin"}]}},"_links":{"self":[{"href":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-json\/wp\/v2\/posts\/108139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-json\/wp\/v2\/comments?post=108139"}],"version-history":[{"count":0,"href":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-json\/wp\/v2\/posts\/108139\/revisions"}],"wp:attachment":[{"href":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-json\/wp\/v2\/media?parent=108139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-json\/wp\/v2\/categories?post=108139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-json\/wp\/v2\/tags?post=108139"},{"taxonomy":"stock_ticker","embeddable":true,"href":"https:\/\/cablemanpro.com\/wallstreetpr\/wp-json\/wp\/v2\/stock_ticker?post=108139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}