{"id":105256,"date":"2025-09-30T09:31:18","date_gmt":"2025-09-30T13:31:18","guid":{"rendered":"https:\/\/cablemanpro.com\/wallstreetpr\/college-girls-cash-in-as-viral-sorority-rush-becomes-money-making-machine-105256"},"modified":"2025-09-30T09:31:18","modified_gmt":"2025-09-30T13:31:18","slug":"college-girls-cash-in-as-viral-sorority-rush-becomes-money-making-machine","status":"publish","type":"post","link":"https:\/\/cablemanpro.com\/wallstreetpr\/college-girls-cash-in-as-viral-sorority-rush-becomes-money-making-machine-105256","title":{"rendered":"College girls cash in as viral sorority rush becomes money-making machine"},"content":{"rendered":"
\n

Every August, “RushTok” takes over TikTok feeds. Thousands of potential new members can be seen twirling in dresses, walking sorority row and filming their “outfit of the day.”<\/p>\n

What started as a niche college ritual has become an internet spectacle<\/a> \u2014 and often a lucrative one. Some videos pull millions of views overnight, turning pledges into influencers before they\u2019ve even received a bid.<\/p>\n

University of Alabama<\/a> student Kylan Darnell, who went viral during rush, said she never expected the attention.\u00a0<\/p>\n

AMID ‘RUSHTOK’ CRAZE, SORORITY SEASON HAS PARENTS SPENDING BIG AND STRESSING HARD<\/strong><\/a><\/p>\n

“I myself am from, like, the smallest town in Ohio, and I had no idea what sorority recruitment was until I went to Bama Bound,” Darnell recently told Fox & Friends Weekend.<\/p>\n

“All these girls were talking about how their mothers have dreamed of them being in a sorority, how they were dreaming of being in a sorority. So, I decided to rush.” That decision quickly made her a digital star.<\/p>\n

A single clip from campus can snowball into sponsorships, partnerships and long-term influencer careers<\/a>.\u00a0<\/p>\n

One example is last year’s collaboration between the drink brand Poppi and an entire University of Austin sorority. And just this week, Darnell posted a video in which she’s partnered with clothing brand H&M.<\/p>\n

WITH RUSH WEEK BACK IN THE SPOTLIGHT, HERE IS THE REAL PRICE TAG OF JOINING A SORORITY<\/strong><\/a><\/p>\n

Nearly 21% of marketers spend between $10,000 and $50,000 on influencer campaigns, but nearly half keep their costs under $10,000 \u2014 often by turning to nano- and micro-influencers with highly engaged audiences, according to the Influencer Marketing Hub, which publishes insights for the influencer marketing industry.<\/p>\n

Influencers’ rates vary widely. A single Instagram reel can cost $100 to $200 for a nano-influencer (under 10,000 followers), $200 to $1,000 for a micro-influencer (10,000 to 100,000 followers), $1,500 to $5,000 for mid-tier creators, and upwards of $5,000 for macro accounts with more than half a million followers, industry reports show.<\/p>\n

Behind the scenes, families often invest<\/a> heavily in setting their daughters up for success. Fox News Digital previously reported that some parents spend close to $10,000 ahead of rush on wardrobes, accessories and even professional coaches who charge thousands to prep students for interviews.<\/p>\n

But it\u2019s the students, not the parents, who are cashing in online.\u00a0<\/p>\n

“You\u2019ve got these girls who are dressing up, going into sorority houses from 8 a.m. until 6 p.m.,” Darnell said. “It\u2019s so hard to wrap your mind around.”<\/p>\n

CLICK HERE TO SIGN UP FOR OUR LIFESTYLE NEWSLETTER<\/u><\/strong><\/a><\/p>\n

Experts warn that the experience can be stressful<\/a>. Los Angeles psychologist Seth Meyers previously told Fox News Digital that too much pressure can backfire, adding anxiety at a time when “the experience of rushing \u2013 while exciting \u2013 temporarily adds to their stress.”<\/p>\n

MORE IN LIFESTYLE NEWS<\/u><\/strong><\/a><\/p>\n

Darnell herself eventually announced a brief mental health break from social media at the end of August.\u00a0<\/p>\n

But as long as viewers keep watching, RushTok will keep paying, and what began as a stressful college ritual<\/a> has become a launchpad for the next wave of online influencers.<\/p>\n<\/div>\n

Source – https:\/\/www.foxnews.com\/lifestyle\/college-girls-cash-viral-sorority-rush-becomes-money-making-machine <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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