{"id":105060,"date":"2025-09-28T08:00:03","date_gmt":"2025-09-28T12:00:03","guid":{"rendered":"https:\/\/cablemanpro.com\/wallstreetpr\/katie-couric-spoofs-controversial-sydney-sweeney-ad-to-promote-colon-cancer-screenings-105060"},"modified":"2025-09-28T08:00:03","modified_gmt":"2025-09-28T12:00:03","slug":"katie-couric-spoofs-controversial-sydney-sweeney-ad-to-promote-colon-cancer-screenings","status":"publish","type":"post","link":"https:\/\/cablemanpro.com\/wallstreetpr\/katie-couric-spoofs-controversial-sydney-sweeney-ad-to-promote-colon-cancer-screenings-105060","title":{"rendered":"Katie Couric spoofs controversial Sydney Sweeney ad to promote colon cancer screenings"},"content":{"rendered":"
\n

Journalist Katie Couric<\/a>\u2019s new colon cancer screening PSA, released Thursday, appeared to be inspired by “Euphoria” actress Sydney Sweeney\u2019s American Eagle ad.<\/p>\n

The former network news anchor wore a denim jacket and mentioned the word “genes” in an ad published by the Lead from Behind campaign<\/a>, part of the Colorectal Cancer Alliance. The references were a nod to Sweeney\u2019s ad from over the summer.<\/p>\n

“Speaking of genes, did you know that the majority of people who develop colon cancer are not genetically predisposed to the disease?” Couric asked<\/a> while lying in a hospital bed being prepped for a colonoscopy.\u00a0<\/p>\n

SYDNEY SWEENEY’S BROTHER MAKES CHEEKY ‘GOOD JEANS’ JOKE AFTER HIS AIR FORCE PROMOTION<\/u><\/strong><\/a><\/p>\n

“That\u2019s why doctors recommend everyone 45 and older get checked,” Couric added in the 32-second spot. “Mine are televised.”<\/p>\n

Couric told People magazine<\/a> that she and Lead From Behind wanted to spoof the American Eagle spot because of the cultural reaction it generated.\u00a0<\/p>\n

“That ad showed how pop culture and a pair of jeans could really shape the cultural conversation… it was everywhere,” the 68-year-old journalist told the entertainment outlet.\u00a0<\/p>\n

AMERICAN EAGLE FIRES BACK AT CRITICS AFTER SYDNEY SWEENEY CAMPAIGN SPARKS ONLINE BACKLASH<\/u><\/strong><\/a><\/p>\n

Sweeney\u2019s American Eagle ad<\/a> sparked controversy in July with the tagline, “Sydney Sweeney has great genes” \u2013 a play on the actress\u2019 looks and the denim she wore.<\/p>\n

Some critics argued the ad evoked “eugenics” and “White supremacy.” According to Salon<\/a>, the phrase “great genes” has historically been used to celebrate Whiteness, thinness and conventional attractiveness.<\/p>\n

The American Eagle campaign generated headlines and commentary for weeks. Couric admitted she and her team wanted to capture some of that attention in a lighthearted way.<\/p>\n

“It was a moment in time, and we thought, ‘Why don’t we ride that horse a little bit longer and have some fun with it?\u2019” she said. “It was funny for me because I’m a little older than Sydney Sweeney, and I was trying to get the jean jacket to lay just so.”<\/p>\n

CLICK HERE FOR MORE COVERAGE OF MEDIA AND CULTURE<\/u><\/strong><\/a><\/p>\n

The PSA also appeared to reference Couric\u2019s actual televised colonoscopy<\/a> on NBC\u2019s “Today” in 2000.<\/p>\n

Couric has long been a proponent of cancer screenings and research<\/a>. Her husband, Jay Monahan, died of colon cancer in 1998 at age 42. By prioritizing her own cancer screenings, Couric was able to catch and treat her breast cancer early.<\/p>\n

“I’m a grandmother now,” Couric told People, adding she doesn\u2019t want others to miss out on later-life milestones like her husband did.\u00a0<\/p>\n

“I don’t want that to happen to other people. And so I think of him often, and think of other Jay Monahans that might be out there, whose lives I can potentially save with this information. So I feel such an obligation and a responsibility to do that.”<\/p>\n<\/div>\n

Source – https:\/\/www.foxnews.com\/media\/katie-couric-spoofs-controversial-sydney-sweeney-ad-promote-colon-cancer-screenings <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Journalist Katie Couric\u2019s new colon cancer screening PSA, released Thursday, appeared to be inspired by “Euphoria” actress Sydney Sweeney\u2019s American Eagle ad. The former network […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_2902945987_2902945987":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[16563],"tags":[],"stock_ticker":[],"class_list":["post-105060","post","type-post","status-publish","format-standard","hentry","category-market-news","entry"],"acf":[],"yoast_head":"\nKatie Couric spoofs controversial Sydney Sweeney ad to promote colon cancer screenings - Wall Street PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cablemanpro.com\/wallstreetpr\/katie-couric-spoofs-controversial-sydney-sweeney-ad-to-promote-colon-cancer-screenings-105060\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Katie Couric spoofs controversial Sydney Sweeney ad to promote colon cancer screenings - Wall Street PR\" \/>\n<meta property=\"og:description\" content=\"Journalist Katie Couric\u2019s new colon cancer screening PSA, released Thursday, appeared to be inspired by “Euphoria” actress Sydney Sweeney\u2019s American Eagle ad. 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