{"id":104985,"date":"2025-09-27T06:00:42","date_gmt":"2025-09-27T10:00:42","guid":{"rendered":"https:\/\/cablemanpro.com\/wallstreetpr\/trump-agencys-social-media-reach-outpaces-msnbc-cnn-viewership-dhs-says-104985"},"modified":"2025-09-27T06:00:42","modified_gmt":"2025-09-27T10:00:42","slug":"trump-agencys-social-media-reach-outpaces-msnbc-cnn-viewership-dhs-says","status":"publish","type":"post","link":"https:\/\/cablemanpro.com\/wallstreetpr\/trump-agencys-social-media-reach-outpaces-msnbc-cnn-viewership-dhs-says-104985","title":{"rendered":"Trump agency’s social media reach outpaces MSNBC, CNN viewership, DHS says"},"content":{"rendered":"
\n

FIRST ON FOX:\u00a0<\/strong>The\u00a0Department of Homeland Security<\/u><\/a>‘s reach across multiple social media platforms surpassed that of MSNBC and CNN this past summer, with DHS media impressions reaching millions.\u00a0<\/p>\n

Fox News Digital exclusively obtained metrics on primary channel outreach through\u00a0Facebook, Instagram, and X<\/u><\/a> at DHS, which revealed the agency\u2019s social media impressions and engagement are far beyond the daily viewership of\u00a0legacy media outlets<\/u><\/a> MSNBC and CNN.\u00a0<\/p>\n

In July, DHS social media accounts earned roughly 6,395,700 daily impressions across channels.<\/p>\n

HOMELAND SECURITY RELEASES POK\u00c9MON-THEMED VIDEO TO HIGHLIGHT IMMIGRATION ARRESTS: ‘GOTTA CATCH \u2018EM ALL’<\/u><\/strong><\/a><\/p>\n

MSNBC averaged approximately 502,000 daily viewers and 738,000 viewers in prime time, and CNN averaged an estimated 333,000 daily viewers and 440,000 viewers in prime time, according to reports and data from\u00a0Nielson Media Research<\/a>.\u00a0<\/p>\n

In June, DHS social media accounts earned roughly 3,390,600 daily impressions across channels.\u00a0<\/p>\n

MSNBC averaged approximately 593,000 daily viewers and 955,000 viewers in prime time, and CNN averaged an estimated 450,000 daily viewers and 642,000 viewers in prime time.<\/p>\n

OMAR SILENT ON ANTI-ICE POST DESPITE NBC BACKTRACKING ON VIRAL SOCIAL MEDIA NARRATIVE<\/u><\/strong><\/a><\/p>\n

The metrics compiled by DHS come from reports conducted internally, then verified using Sprout Social, a social media management tool. An “impression” is measured by the amount of time a post or content is displayed on a user\u2019s screen and is not determined by whether an individual engages with the content.<\/p>\n

The Department of Homeland Security has utilized a somewhat unconventional approach to the typical government-run accounts, including the use of memes,\u00a0GIFs<\/u><\/a>, and traditional American style recruiting graphics as part of their campaign to recruit U.S. Immigration and Customs Enforcement (ICE) agents.<\/p>\n

Sources at DHS told Fox News Digital one of their objectives with traditional imagery is to show what greatness and what an American homeland looks like.\u00a0<\/p>\n

AMERICANS FLOOD ICE WITH 141,000 JOB APPLICATIONS IN TRUMP ADMIN RECRUITMENT PUSH<\/u><\/strong><\/a><\/p>\n

Their unique approach has been mirrored by other agencies and the White House itself<\/a>.\u00a0<\/p>\n

President Donald Trump’s DHS saw a 34-time weekly increase in reach compared to the Biden administration. In July 2024, President Joe Biden’s DHS weekly impressions saw just 700,000, whereas Trump and DHS Secretary Kristi Noem saw 46.1 million.<\/p>\n

Legacy media outlets have also criticized the Department of Homeland Security for their style posting, with one Washington Post opinion piece<\/a> titled “Preposterous ICE videos have a holy war to sell you.”<\/p>\n

CLICK HERE TO GET THE FOX NEWS APP<\/u><\/strong><\/a><\/p>\n

Despite backlash from some legacy outlets, DHS intends on maintaining their social media posture, including the ICE recruiting campaign.\u00a0<\/p>\n<\/div>\n

Source – https:\/\/www.foxnews.com\/politics\/trump-agencys-social-media-reach-outpaces-msnbc-cnn-viewership-dhs-says <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

FIRST ON FOX:\u00a0The\u00a0Department of Homeland Security‘s reach across multiple social media platforms surpassed that of MSNBC and CNN this past summer, with DHS media impressions […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_2902945987_2902945987":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[16563],"tags":[],"stock_ticker":[],"class_list":["post-104985","post","type-post","status-publish","format-standard","hentry","category-market-news","entry"],"acf":[],"yoast_head":"\nTrump agency's social media reach outpaces MSNBC, CNN viewership, DHS says - Wall Street PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cablemanpro.com\/wallstreetpr\/trump-agencys-social-media-reach-outpaces-msnbc-cnn-viewership-dhs-says-104985\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trump agency's social media reach outpaces MSNBC, CNN viewership, DHS says - 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