{"id":104763,"date":"2025-09-25T08:00:55","date_gmt":"2025-09-25T12:00:55","guid":{"rendered":"https:\/\/cablemanpro.com\/wallstreetpr\/7-eleven-puts-focus-on-food-in-us-revamp-with-japanese-inspired-meals-and-upgrades-104763"},"modified":"2025-09-25T08:00:55","modified_gmt":"2025-09-25T12:00:55","slug":"7-eleven-puts-focus-on-food-in-us-revamp-with-japanese-inspired-meals-and-upgrades","status":"publish","type":"post","link":"https:\/\/cablemanpro.com\/wallstreetpr\/7-eleven-puts-focus-on-food-in-us-revamp-with-japanese-inspired-meals-and-upgrades-104763","title":{"rendered":"7-Eleven puts ‘focus on food’ in US revamp with Japanese-inspired meals and upgrades"},"content":{"rendered":"
\n

American 7-Elevens may soon look more like their Japanese counterparts \u2014 with fresh meals and cult-favorite items that have long lured tourists to Tokyo’s convenience stores.<\/a><\/p>\n

Seven & i Holdings, the parent company of 7-Eleven, is planning a major upgrade to U.S. stores, adding higher-quality prepared foods,<\/a> such as Japan’s beloved egg salad sandwich.<\/p>\n

“We have consistently emphasized our focus on food,” the company told Fox News Digital in a statement. “In Japan, fresh food accounts for over 30% of total sales,” it said, noting that the strategy helps its stores pull in about 30% more revenue per day than rivals.<\/p>\n

BEST GAS-STATION RESTAURANTS DEFY FOOD CONVENTIONS WITH FRESH BURGERS AND COUNTRY HAM<\/strong><\/a><\/p>\n

The company is weighing more than $13 billion in international investments over the next several years, much of it earmarked for upgrades and supplier networks to bring prepared meals to roughly 13,000 North American stores.\u00a0<\/p>\n

It also plans to double U.S. store openings from 125 to more than 250 per year, adding 1,300 in the next five years.<\/p>\n

“There is significant growth potential, but to fully realize it, we must enhance our organizational capabilities and are actively working on these initiatives,” Seven & i said.<\/p>\n

Japan’s 7-Elevens \u2013 nearly 22,000 nationwide \u2013 are famed for everything from cheap meals<\/a> to bill-pay services. By comparison, the U.S. has some 9,500 total stores.<\/p>\n

AMERICA’S 15 BEST GAS STATIONS FOR FOOD, ACCORDING TO ONLINE REVIEWS<\/strong><\/a><\/p>\n

One of the top offerings expected in this country is the egg salad sandwich, made with fluffy milk bread and Kewpie mayonnaise.\u00a0<\/p>\n

A Texas-based team is already working with Japanese suppliers to replicate the recipe, CEO Stephen Dacus, who took the helm in May, told The New York Times.<\/a><\/p>\n

The hype has fueled a wave of foodie tourism<\/a> online.<\/p>\n

“I flew 14 hours all the way to Japan just to try 7-Eleven,” Washington, D.C.-based influencer Darcy McQueeny said in an April TikTok video that got over 4 million views.<\/p>\n

CUBAN MAN MARVELS AT COSTCO FOOD CHOICES AND AMERICAN ABUNDANCE<\/strong><\/a><\/p>\n

She stocked up on the egg salad and another fan favorite, the strawberries and cream sandwich. She also perused other hot sellers like onigiri \u2013 a type of rice ball stuffed with fillings like tuna and wrapped in seaweed<\/a> \u2013 and a massive selection of fresh fruit.<\/p>\n

“And it’s so affordable,” McQueeny said.<\/p>\n

During a July visit to Tokyo, Los Angeles model and influencer Summer Marshall grabbed much of the same, plus ice cream in a squeeze pouch, a sealed cup of ice and an iced latte to try an internet-famous ice coffee<\/a> hack.\u00a0<\/p>\n

“7-Eleven in the U.S. could never,” Marshall captioned a TikTok video<\/a> that got over 1 million views.<\/p>\n

Singer Sabrina Carpenter went to a Japanese convenience store while touring in 2023 and received over 600,000 likes in a video about it. “I’ve wanted to do a 7-Eleven Japan haul since the day I was born,” she joked in her video.<\/p>\n

GAS STATION FOOD IS ‘EXTRAORDINARY’ AND ‘HIDING IN PLAIN SIGHT,’ SAYS TOP CHEF<\/strong><\/a><\/p>\n

The craze sparked a 5,000% spike in Google searches for “7\/11 Japan” over the summer, according to Fast Company,<\/a> and some travel companies now offer guided convenience store visits.<\/p>\n

Despite the buzz, the U.S. market could be tougher. For decades, 7-Eleven has been linked more with sodas, snacks and<\/a> hot dogs.<\/p>\n

Rivals have tried and failed. FamilyMart shuttered its U.S. stores in 2015 after struggling to attract customers beyond gas-station food.<\/p>\n

Dacus faces pressure to prove the strategy will work. Seven & i recently rejected a $47 billion takeover bid from Canadian rival Alimentation Couche-Tard.\u00a0<\/p>\n

CLICK HERE TO SIGN UP FOR OUR LIFESTYLE NEWSLETTER<\/u><\/strong><\/a><\/p>\n

Alongside food upgrades, the company plans to expand its 7Now delivery app.<\/p>\n

Cultural differences also play a role. In Japan, small kitchens and apartments drive people to convenience stores multiple times a day. Frequent deliveries \u2013 often two or three times daily \u2013 keep shelves stocked with fresh meals,<\/a> a logistical model not yet standard in the U.S.<\/p>\n

“There is significant growth potential, but to fully realize it, we must enhance our organizational capabilities and are actively working on these initiatives,” Seven & i said.<\/p>\n

Jeff Lenard, vice president of media and strategic communications at the National Association of Convenience Stores (NACS), said demand is strong within the $650 billion convenience store industry, and profit margins are far higher on prepared food and beverages<\/a> than on fuel.<\/p>\n

MORE FROM FOX NEWS LIFESTYLE<\/u><\/strong><\/a><\/p>\n

“The average driver fills up once a week but eats three times a day,” Lenard told Fox News Digital.<\/p>\n

He said cultural trends are also helping. “There’s already an appetite for Asian culture, from music to streaming shows,” he said.<\/p>\n

Over the past 20 years, food service sales have more than doubled from 11.9% in 2004 to 27.7% in 2024, according to the NACS.<\/p>\n

Lenard said the shift has changed public perception.\u00a0<\/p>\n

“In ‘National Lampoon’s Vacation’ from 1983, Clark Griswold got laughs saying, ‘I’m so hungry I could eat a sandwich from a gas station.’ Today, that joke wouldn’t land because convenience stores have become destinations for sandwiches and meals.”<\/p>\n<\/div>\n

Source – https:\/\/www.foxnews.com\/food-drink\/7-eleven-puts-focus-food-us-revamp-japanese-inspired-meals-upgrades <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

American 7-Elevens may soon look more like their Japanese counterparts \u2014 with fresh meals and cult-favorite items that have long lured tourists to Tokyo’s convenience […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_2902945987_2902945987":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[16563],"tags":[],"stock_ticker":[],"class_list":["post-104763","post","type-post","status-publish","format-standard","hentry","category-market-news","entry"],"acf":[],"yoast_head":"\n7-Eleven puts 'focus on food' in US revamp with Japanese-inspired meals and upgrades - Wall Street PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cablemanpro.com\/wallstreetpr\/7-eleven-puts-focus-on-food-in-us-revamp-with-japanese-inspired-meals-and-upgrades-104763\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7-Eleven puts 'focus on food' in US revamp with Japanese-inspired meals and upgrades - 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